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Prediction Markets as an Innovative Way to Manage R&D Portfolios CAISE DC 2008 - Montpellier Cédric Gaspoz, Faculty of Business and Economics

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Page 1: CAISE DC 2008 - Montpellier Prediction Markets as an ...cedricgaspoz.com/files/talks/20080617_CAiSEDC_Proposal.pdf2 Cedric.Gaspoz@unil.ch | CAiSE Doctoral Consortium 2008 17th June

Prediction Markets as an Innovative Way to Manage R&D Portfolios

CAISE DC 2008 - Montpellier

Cédric Gaspoz, Faculty of Business and Economics

Page 2: CAISE DC 2008 - Montpellier Prediction Markets as an ...cedricgaspoz.com/files/talks/20080617_CAiSEDC_Proposal.pdf2 Cedric.Gaspoz@unil.ch | CAiSE Doctoral Consortium 2008 17th June

[email protected] | CAiSE Doctoral Consortium 20082

17th June 2008

R&D Portfolio Management Process

« The R&D project portfolio selection is a periodic  activity that aims at optimizing the research effort of the company, while enabling it to select a portfolio, which corresponds to its strategic  objectives and without exceeding the resources available.» 

Page 3: CAISE DC 2008 - Montpellier Prediction Markets as an ...cedricgaspoz.com/files/talks/20080617_CAiSEDC_Proposal.pdf2 Cedric.Gaspoz@unil.ch | CAiSE Doctoral Consortium 2008 17th June

[email protected] | CAiSE Doctoral Consortium 20083

17th June 2008

Maximizing the value of the portfolio

Achieving a balanced portfolio

Building strategy into the portfolio

1 2 3

R&D Portfolio Management Process Framework

● Financial Models (NPV, ECV, PI, ...)

● Scoring Models

● Bubble Diagrams

● Portfolio Maps

● Technology Roadmaps

● Strategic Buckets

Page 4: CAISE DC 2008 - Montpellier Prediction Markets as an ...cedricgaspoz.com/files/talks/20080617_CAiSEDC_Proposal.pdf2 Cedric.Gaspoz@unil.ch | CAiSE Doctoral Consortium 2008 17th June

[email protected] | CAiSE Doctoral Consortium 20084

17th June 2008

R&D Portfolio Management Issues

Main issues of traditional quantitative approaches:

● Selecting the right criteria

● Collecting the data

● Negotiating the portfolio

Page 5: CAISE DC 2008 - Montpellier Prediction Markets as an ...cedricgaspoz.com/files/talks/20080617_CAiSEDC_Proposal.pdf2 Cedric.Gaspoz@unil.ch | CAiSE Doctoral Consortium 2008 17th June

[email protected] | CAiSE Doctoral Consortium 20085

17th June 2008

Prediction Markets Principles

How many of us will be assistant profes-sors at the end of 2012?

€ 63

EU start

new IS project

Price Qty€70 80€66 35€60 53€57 12

More than 63%

SELL 35 shares at

€66

BUY 35 shares at

€66

Price Qty€70 80€60 53€57 12

€ 66

35@€66 -35@€66

Market settlement 31.12.2012 @ €68

€70 -€70

35 * 68 = 2'380- 35 * 66 = 2'310

35 * 66 = 2'310- 35 * 68 = 2'380

1 2

EU project

34

Page 6: CAISE DC 2008 - Montpellier Prediction Markets as an ...cedricgaspoz.com/files/talks/20080617_CAiSEDC_Proposal.pdf2 Cedric.Gaspoz@unil.ch | CAiSE Doctoral Consortium 2008 17th June

[email protected] | CAiSE Doctoral Consortium 20086

17th June 2008

Prediction Markets Applications

Prediction Markets in Fortune 500 Companies

Predicting the number of bugs in new software

Choosing the best new research ideas

Forecasting microchip prices

Predicting the date of product launches

Page 7: CAISE DC 2008 - Montpellier Prediction Markets as an ...cedricgaspoz.com/files/talks/20080617_CAiSEDC_Proposal.pdf2 Cedric.Gaspoz@unil.ch | CAiSE Doctoral Consortium 2008 17th June

[email protected] | CAiSE Doctoral Consortium 20087

17th June 2008

Research Methodology

Business Needs Applicable Knowledge

Environment KnowledgeBase

Relevance Rigor

Application in the Environment

PM for R&D portfolio mngt• IT artefact• Claim ontology• Conceptual model

Design Appropriateness• Case study in R&D community• Interviews• Comparison with other tools

● New DSS for R&D portfolio mngt● Guidelines to use PM in corporate

environment

● Design propositions and mechanisms ● Appropriateness of PM to manage R&D

portfolios

Additions to the Knowledge Base

Develop / Build

Justify / Evaluate

Assess Refine