cairo, egypt e-mail: [email protected]@mobitrend-me.com web: :// about us

Cairo, Egypt E-mail: [email protected] Web: http://www.mobitrend-me.com

About Us

mailto:[email protected]

http://www.mobitrend-me.com/

Index1.Channeling Success2. Winning Partnerships3. Large Scale Presence4.VAS Managed Services

4.1 More Sales, Zero Risk4.2 Invaluable Feedback

5. Content Aggregation5.1 Local Expertise5.2 Our Processes

5.2.1 Content Partners Management5.2.2 Contract Management5.2.3 Copyrights Management5.2.4 Content Delivery5.2.5 Reporting & Payments5.2.6 Content Categories5.2.7 Multiple Content Types & Channels

6. Mobile Content Aggregation7. Digital Media Management8. References




1. Channeling Success

Our vision at MobiTrend is to boldly become the leading provider of Mobile VAS Managed Services, mobile advertising, Smartphone applications, mobile portals and content aggregation across the Middle East, Africa and Asia.

Dynamically and pro-actively providing for the unique demands of established and emerging markets, our aim at MobiTrend is to maximize the profitability of our partners based on our successful revenue share model, reducing or altogether eliminating the need for their investment in any initiatives. Our activities are 100% sales driven, as what benefits our partners and our clients, benefits us.

Founded in 2001 and headquartered in Dubai, UAE, our broad experience across digital platforms in the Mobile VAS Managed Service arena equips us to be able to respond quickly to new developments and needs, producing creative solutions.




2. Winning Partnerships

Our regional mobile operator partners know they can rely on us to provide fully managed content aggregation or mobile advertising service.

Content providers such as Sony, Universal and EMI, along with a plethora of regional producers including Funoon Al Jazeera, Al Takamul, A.R.M., Mazzika and Arabica, among others, have partnered with us to maximize the distribution of their content. These relationships allow us to secure exclusive distribution rights for top selling artists each year.




3. Large Scale Presence

MobiTrend has office presences in Dubai, UAE and Cairo, Egypt, with extensive operations in the following countries:

Bahrain UAE Qatar Kuwait

Iraq Lebanon PalestineJordan

Egypt Morocco Algeria Tunis

1.Gulf Region:

2.Levant Region:

3.North-Africa Region:




4. VAS Managed Services

At MobiTrend, we see Mobile VAS Managed Services as the dynamic combination of content and service management, content and service marketing and reporting and analysis, with partnership management firmly rooted at the core of these activities. The content categories around which our VAS Managed Services are focused include music, Islamic content, poetry, games, videos, apps and information (broadly inclusive of anything from news updates to recipes). Read more about what these categories comprise here.

The objective of our Mobile VAS Managed Services is to maximize the profitability and reduce the operational costs of our partners, while adding to the overall satisfaction of their subscribers by providing them with the best possible content or advertising that is tailored to their own needs and preferences.

Our partners let our practiced team of specialists take the reins from start to finish as one seamless operation.




4.1 More Sales, Zero Risk:

MobiTrend streamlined processes cover:

• The full management of content and related services (from acquisition to processing, formatting and frequent updates, as well as report generation and analysis).

• End-to-end Mobile Advertising services which include the full gamut of activities, from the technology aspect to creation and implementation of ads, to operational support, billing and collection.

With MobiTrend Mobile VAS Managed Services, the financial risks to our partners are non-existent right from the outset. There is no initial investment on their part because our revenue share business model means we are in a unique relationship, with increased sales directly in both of our interests.

Our Mobile VAS Managed Service solution saves our partners the huge expenses of recruiting an internal content and service management team and investing in technology and infrastructure. Why should they have to grind through time-consuming content updates, inevitable set-up difficulties, ongoing maintenance, marketing and promotional activities and service performance monitoring when at MobiTrend we are completely geared for these activities with our already polished model?




4.2 Invaluable Feedback:

It is important to us and to our partners that we maintain quantifiable data about our service performance. With our defined and closely monitored Key Performance Indicators (KPIs) we are able to follow up should these not be met in any way and immediately provide a resolution with a course of action. We provide detailed reports and feedback to review along with our partners, as well as periodic analysis to facilitate constant improvement in sales.




5. Content Aggregation

For our partners, MobiTrend is the gateway to a myriad of content genres, both local and international. As we draw from a huge portfolio of over 130 content partners including Sony, Universal, EMI, Funoon Al Jazeera, Al Takamul, A.R.M., Mazzika and Arabica, we are also working to constantly update our vast pool of knowledge regarding the needs of even the most nuanced markets and secure exclusive distribution rights annually for top artists.

5.1 Local Expertise

An in-depth understanding of the suitability of content empowers our partners to be able to tap into the needs of their subscribers in markets that are demographically and linguistically diverse. This is where MobiTrend local insight comes in.

We maintain pro-active, closely managed relationships with an array of local and international content providers and producers. We have a critical eye on local market trends and demands, up-and-coming talent and top sellers. This knowledge benefits our partners as quality content generates revenue and their service offerings are perceived to have a higher value by their subscribers.




5.2 Our Processes

Our content aggregation processes cover the following main activities:

5.2.1 Content Partners Management

Content is our department. As an authority on the needs of subscribers within each market, we stay abreast of new releases and upcoming talent, pro-actively sourcing the latest content.

As the music industry evolves with the constant injection of new talent, so we are consistently able to identify and select new providers and content owners. We work collaboratively with our partners to source marketing material for campaigns. It is important for MobiTrend to maintain follow-up relationships with our content providers so that our partners can be assured of accountability and only the highest standards of service.




5.2.2 Contract Management

One of the biggest benefits for partners is the fact that they no longer need to deal with multiple contracts for multiple content providers. MobiTrend handles all contract negotiations, renewals and revisions with over 130 content suppliers, saving our partners a lot of inconvenience.

5.2.3 Copyrights Management

MobiTrend has extremely strict protocols in place for copyright management, making sure all paperwork is water-tight, so as to prevent any unwanted legal repercussions concerning distribution through our partners. In situations that may arise concerning discrepancies between authorized deliveries and the initial contractual agreement, it is our job not to release the content to our partners. We duly put contract amendments in place to secure copyrights for new albums and artists, as well as being concerned with the detection of copyrights violations from third parties.




5.2.4 Content Delivery

Making full use of our industry knowledge, we source the most profitable content types within niche demographics and deliver on agreed frequencies to our partners.Our highly efficient service extends to:

• Moderation of content.• Categorization (cataloguing appropriate to genre).• Formatting (conversion into the necessary file formats).• Quality assurance (whereby sound quality, correct format and metadata are checked).• Upload to the mobile operator platforms (sometimes, to more than one platform).

5.2.5 Reporting & Payments

MobiTrend generates monthly reports specific to each content provider, as well as sending these to them to facilitate constant constructive feedback. Periodical evaluations based on performance (content sales) are shared with our mobile operator partners.

We issue payments directly to content providers, so that there is no need for our partners to have any engagement with them.




5.2.6 Content Categories

We offer content from a considerable range of categories and languages:

• Islamic: Duaa, Athkar and Anasheed• Arabic: Khaliji, Levant, Egyptian, Romance, Classics, Comedy, Chaabi / Rai (North Africa)• Poetry: Modern Arabic Poems• Bollywood: Movie Soundtracks• Asian: Malayalam, Tamil, Bengali, Punjabi, Pakistani, Marathi, Telugu, Farsi, Filipino, Instrumental• Western: Pop, Rock, Rap, Hip Hop, R&B, Soul, School, Bands, Techno, Dance, Children's Music, Instrumental, Reggae, Soundtracks, Jazz, Blues, Country, Classical, Hard Rock, Metal• Sports: Arabic and International• International: Latino, French, Russian• Miscellaneous: Nature Sounds, Special Sounds, Special Events

Our team of content specialists master a wide range of languages including Arabic, English, Hindi, Urdu, Telugu, Tamil, Kannada, Malayalam, Tagalong, Bengali, Persian, Spanish and French.




5.2.7 Multiple Content Types & Channels

MobiTrend various content types include:

• Music: Full Tracks (in various formats, e.g. MP3), Ring Back Tones, Ring Tones, Audio Streaming, Background Music (A relatively new development whereby subscribers are able to insert music and/or sound effects of their choice during the duration of a voice call), etc• Islamic Content: Duaa, Athkar, Anasheed, etc• Poetry: Modern Arabic Poems, etc• Videos: Video Clips, Mobile TV, Video Streaming, etc• Apps: BlackBerry, iPhone, Android• Games: Java, 3D, Multiplayer, etc• Information: Recipes, Celebrity Gossip, Alerts, Messaging, News etc

This content is distributed through the relevant channels including SMS, MMS, USSD, web, WAP and Interactive Voice Response (IVR).




6. Mobile Content Aggregation

“Our MCC (Mobile Content Aggregation) service, based on our strong partners relationships, enables content and brand owners to reach huge customer base in Middle East, North Africa and Asia…”

MobiTrend offers to outsource management and distribution of digital materials to serve the critical needs of today challenges facing our Partners with multiple deals:

• One single point of entry for the content owners and providers.• One single point of provisioning for the telecom operators, handsets manufacturers…

MobiTrend regulates the mission by receiving the required content in the market from Content Providers and executes all needed processes (portioning/reformatting/versioning content) and export multiple content shapes that suits each Content Domain > Operator > Project > Platform > end users Device-Specific, making all necessary checks to assure usability & scalability of the final production.




Reporting-Invoicing

Content and brand Owner 1

Partner provisioned 1

Content and brand Owner 2

Content and brand Owner n

Partner provisioned 2

Partner provisioned n




7. Digital Media Management

“Digital Media Management is the creation, management and delivery of media content and services across a digital network…”

MobiTrend DMM (Digital Media Management) service considers and serves special needs of our Partners and eliminates the severe efforts paid in service management, business and market monitoring, content management (Digitization, Ingesting, Reformatting and maintain data of custom digital content).

With the DMM, MobiTrend provides a turnkey solution for a full management of the digital services.

MobiTrend is strongly focused on media convergence -from PC to Mobile and combined. This ensures the most engaging and seamless experience across all mediums, as digital services, devices and consumer expectations evolve in the short, medium and long term.


MobiTrend is strongly focused on media convergence -from PC to Mobile and combined. This ensures the most engaging and seamless experience across all mediums, as digital services, devices and consumer expectations evolve in the short, medium and long term.

We offer our expertise through various digital media services:



See You SoonThank You



cairo, egypt e-mail: [email protected]@mobitrend-me.com web: :// about us

Documents

mobile content aggregation

managed content aggregation

content categories

content partners management

content delivery

islamic content

content providers

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