cairo cristal academy - rami saad, dms – choueiri group
TRANSCRIPT
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MENA’S DIGITAL-FIRST TALENT SHOW Zee3 Mawhbtak Case Study
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@RamiSaad
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Copyright 2014 Digital Media Services. Confidential
Effective Measure, March 2015, MENA | Double Click for Publishers, DFP6, DMS, MENA
DMS An indispensable partner of brands
3
3B Ad impressions
2 B Page views
120M Unique browsers
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Copyright 2014 Digital Media Services. Confidential 4
WITH COVERAGE ACROSS KEY CONTENT VERTICALS
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Underpinned by commercial value
WE DELIVER BRAND EXPERIENCES THAT MATTER
Copyright 2014 Digital Media Services. Confidential 5
Based on a deep-‐rooted consumer understanding
Better Content
Data-‐driven Audiences
Premium Programmatic
Capability Development
Speed of Innovation
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RAMADAN TRENDS 2014, ASK US FOR YOUR COPY!
Copyright 2014 Digital Media Services. Confidential 6
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Ahmed Minshawi
DMS IS IN EGYPT
7
Islam Gamal Bassem Yousri Tamer Sarraf
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REACH 14 MILLION UNIQUE USERS IN EGYPT
Copyright 2014 Digital Media Services. Confidential 8
High Quality Digital Destinations Across The Top 5 Verticals
News and business
Lifestyle Entertainment Sports
Female
– Effective Measure May 2015 data
Shahid MBC.net Anghami Laha Mag Shahiya Kooora Nawa3em Mawdoo3
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9
MENA’S DIGITAL-FIRST TALENT SHOW
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STREET
BOOTH SINGER
ZEE3 MAWHBTAK
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VIDEO
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ZEE3 MAWHBTAK
On-Ground Phase 1 Launch Episodes 2
Voting Live 3 Weekly Winner 4
Finale 5
Cairo
Alexandria
Almansoura Giza
Ismaliya
Domiat
Port Said
Zagazig
Shbin il kom
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MUSIC
DRAMA
SOCIAL MOVEMENT
PROVEN
ZEE3 MAWHBTAK
TALENT
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Coca cola logo
WE PARTNERED WITH TWO GREAT BRANDS
Open happiness
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zee3mawhbtak.com
COCA-COLA IS GIVING USERS A SECOND CHANCE:
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Copyright 2014 Digital Media Services. Confidential 16
PRODUCT MENTIONS
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Copyright 2014 Digital Media Services. Confidential 17
HAPPINESS METER
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Copyright 2014 Digital Media Services. Confidential 18
SOCIAL SUPPORT
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Copyright 2014 Digital Media Services. Confidential 19
Bring weekly favorites together for a finale song enforcing the brand’s comms platform
Extended Reach
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Copyright 2014 Digital Media Services. Confidential 20
Mobinil Coach
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Copyright 2014 Digital Media Services. Confidential 21
Owning the Moment
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Copyright 2014 Digital Media Services. Confidential 22
Network Coverage
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4.5Million views
12K shares
120K likes 15K comments
ZEE3 MAWHBTAK
reach impact ROI x =
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ANNOUNCEMENTS
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Tahrir News is a market leading news portal with over 15 million unique users out of which 95% visit from Egypt.
DMS Egypt operation acquires rights to represent:
Copyright 2014 Digital Media Services. Confidential 25
News and business
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DMS Egypt operation acquires rights to represent:
Copyright 2014 Digital Media Services. Confidential 26
SuperMama is a start-‐up founded in 2011 serving 1.2 million users across MENA with focus on the Egyptian female.
It helps her be a better parent and tackle daily challenges from what to cook, wear to keep her family healthy.
Female
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Copyright 2014 Digital Media Services. Confidential 27
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YOU THANK