cairnindia
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Cairn India Hikes Its Social Presence Inspite of Being An Oil & Gas Company
By Group 2
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Introduction
• Cairn India is one of the fastest growing energy companies in the world, as per plats 2012, 2013 & BW 2014.
• It is an independent oil and gas exploration and production companies in India with a market capitalization of 10 Billion ~US$.
• It operates close to ~30 per cent of India’s domestic crude oil production.
• Cairn India has been operating close to two decades, playing an active role in developing India’s Oil & Gas resources.
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• By far, Cairn India has opened 4 frontier basins with over 40 discoveries, 31 in Rajasthan alone including India’s biggest on land discovery in Rajasthan.
• Cairn India has a portfolio of 9 blocks – one block in Rajasthan, which contains multiple assets, two on the west coast and four on the east coast of India and one each in Sri Lanka and South Africa.
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Objectives
1. How to take the bucket full of information to the masses and make it interesting enough so that it can be consumed by everyone.
2. Establish a pull from the audience and sustain a strong engagement rate across Cairn India’s social media platforms.
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Execution
Phase I:• It initiated
a #DidYouKnow series across Facebook & Twitter
• An idea to showcase Cairn India’s story with interesting visuals.
• It visually attracted people and mentioned the key milestones, achievements, practices and technology of the company.
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Phase II:• Communicated its CSR
initiatives to the masses.
• Showcased its initiatives across social platforms with visuals, which helped in grabbing eye balls.
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Phase III:• Cairn India started a
dedicated series showcasing the measures it has taken towards employee welfare.
• The series was started with hash tag #EmployeeWelfare
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Result• #DidYouKnow series was able to attain more than 1,45, 000 reach
on Facebook & Twitter in a span of 60 days• This gave Cairn India the opportunity to engage with noticeably a
large number of audiences across platforms. A number of people started to express their interest towards working or getting associated with Cairn India.
• It has also helped in educating and spreading awareness about various Cairn India led initiatives.
• The Success Statistics:Cairn India joined Facebook in April 2014 – by far more than 25,000 followers have come on board.Cairn India’s LinkedIn has crossed 40,000 followers.