cahs 2000 global consumer culture. globalization “globalization is the inexorable integration of...
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CAHS 2000
Global Consumer Culture
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Global Consumer Culture
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Globalization“Globalization is the inexorable integration of markets, nation-states and technologies to a degree never witnessed before—in a way that is enabling individuals, corporations and nation-states to reach around the world farther, faster, deeper and cheaper than ever before, and in a way that is enabling the world to reach into individuals, corporations and nation-states farther, faster, deeper, cheaper than ever before.”
-Thomas Friedman
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Globalization
Industrial Revolution
World Wars Cold War
General Timeline
Globalization
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Industrial Revolution
British Textile IndustryKey InventionsAmerica’s RoleManufacturing RetailingTransportation
In the beginning. . .
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British Textiles (1700s)
Global ExplorationsGrowing Competition (India & China)
Expanding Markets (England, Europe, American Colonies, Africa)
Many small cottage industries (fiber producers, spinners, weavers, lace-makers, knitters, embellishment craftspeople, tailors, milliners, merchants, etc)
Population GrowthConsumer Base (social class/social mobility)
Growth of Urban Centers
Cotton Production (proto-industry & “putting out”)
Merchant ownershipLabor
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Key Inventions
• Flying shuttle (1733)
• Spinning jenny (1764)
• Water-powered spinning frame (1769)
• Power loom (1785)
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America’s Role (1800s)Supplier of cotton to England
Development of U.S. Manufacturing (Rhode Island System & Massachusetts System)
Consumer Base (social class/social mobility/immigrant population)
Growth of Urban Centers (I.e. NYC, Philadelphia, Boston)
Railroads (Urban to Rural, North to South, East to West)
Labor
Revolutionary War (1775-1783)
Civil War (1861-1865)
Rebuilding the SouthLaborFashion (Ready to Wear, “Gibson Girls,” Ditto suits, etc)
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Retailing
Decentralized Commerce
•Custom goods•Home-made goods•Cottage Industries•Barter System•Defined Social Class•Slow Fashion Cycles
Centralized Commerce
•Mass-produced goods•Technology•Large Industries•Social Mobility•Fast Fashion Cycles
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Increased SUPPLY of mass consumer goods
Increased DEMAND of mass consumer goods (Consumer Revolution)
Fuel for changes in production
Democratization of goods (i.e. uniformity in products & appearances)
Spread to other countries & industries
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Cold War Era Economics
Socialism(Karl Marx)
•Equality of wealth distribution•Socio-economic equality•State controlled means of production•Centrally planned economies (USSR)
Capitalism(Ludwig von Mises & John
Maynard Keynes)
•Socio-economic strata (lower, middle, upper classes) •Rights of individuals and corporations•Privately controlled means of production•Supply & demand factors determined by market economy (“free market”)
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Cold War Systems
Part One in Lexus & the Olive Tree (p. 1-142)
Characterized by division
“US vs. THEM” mentality
Nuclear Arms Race
McCarthyism
Vietnam & Korean Wars
August 13, 1961
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End of Cold War
November 9, 1989
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So Now What?
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So Now What?
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Marks of Globalization
Defining MeasurementSpeed & Innovation
Dominant CultureHomogenizing of culture (regional vs. global)
Defining TechnologiesComputerizationMiniaturizationDigitizationSatellite CommunicationsFiber Optics
THE INTERNET
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Marks of Globalization
Creative Destruction
“. . .the perpetual cycle of destroying the old and less efficient product or service and replacing it with the new, more efficient ones”
-Thomas Friedman
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Marks of Globalization
Balances
•Between nation-states
•Between nation-states & global markets
•Between individuals & nation-states
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Marks of Globalization
Multi-dimensional
•Politics•Culture•National Security•Finance•Technology•Environment
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Globalization
“Globalization is the inexorable integration of markets, nation-states and technologies to a degree never witnessed before—in a way that is enabling individuals, corporations and nation-states to reach around the world farther, faster, deeper and cheaper than ever before, and in a way that is enabling the world to reach into individuals, corporations and nation-states farther, faster, deeper, cheaper than ever before.”
-Thomas Friedman