PowerPoint Presentation

CAF Nio

IntroductionWill offer its customers the best prepared coffee in the area.Expects to catch the interest of a regular loyal customer base with its broad variety of coffee and pastry products. Caf Nio ObjectivesTo be one of the most competitive coffee shop in the countryBuild good will in every customer, competitor and employeeTo maintain customer satisfactionTurn in profits and cultivate monthly sales from the start of operations

Executive SummaryCafe Nio , a company who sells coffee, other beverages and snacks in a small single shops at Ayala Triangle Gardens, Paseo de Roxas, Makati City, Philippines. The partnership of Mr. Balagtas, Mr. Gammad, Ms. Jadloc decides to make of this kind of partnership and Ms. Pajenar, and Ms. Patrimonio buys the share of two of the partners and they dissolve their partnership and make a new one.Location

Organizational Chart Products and ServicesCaf Nio will offer its customers the best tasting coffee beverages in the area. This will be achieved by using high-quality ingredients and strictly following preparation guidelines. The store layout, menu listings and marketing activities will be focused on maximizing the sales of higher margin espresso drinks. Along with the espresso drinks, brewed coffee and teas, as well as some refreshment beverages, will be sold in the coffee bar. Caf Nio will also offer its clients pastries and cakesTarget MarketCaf Nio will cater to people who want to get their daily cup of great-tasting coffee in a relaxing atmosphere. Such customers vary in age, although our location is close to a lot of BPO companies, means that most of our clientele will be agents who are working for several hours. Our market research shows that theseare discerning customers that gravitate towards better tasting coffee. Furthermore, a lot of people consider coffee bars to be a convenient studying, relaxing or meeting location, where they can read or meet with peers without the necessity to pay cover charges. SWOT Analysis

StrengthsWe have sufficient financial resources necessary to participate in any project.We have creative team with an impressive list of technical skills.Location of the BusinessQuality Processes and Procedures.We have strong ethical values and an ethical mission statement.WeaknessesUndifferentiated products or services (ex. In relation to competitors)Not Politically ConnectedAbsence of connection of customers and crew.Over-rated CompetitorsOpportunitiesNew products and services that can be retailed.Has a developing market like internet.Technological Advances.Loyalty bonuses to Customers.Incentives for sales team to generate customers in new market.ThreatsMain customers move to competitors.Price WarSpeed of market changes.