cafe industry research, powai
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Market Research on
Prefrence and Customer Satisfaction on Coffee shops
Presented by- Sandeep Mishra
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Analysis
Brands Response Percentage
CCD 34 68
Barista 4 8
Gloria Jeans 8 16
Costa Cofee 0 0
Others 4 8
Total 50 100
Q1. Which are yours most visited coffee outlets?
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2.How frequently you visit your most visited coffee outlet?
Options Response Percentage
Daily 0 0
In a week 15 30
In 15 days 8 16
In a month 9 18
Ocasionally 18 36
Total 50 100
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3.Most convenient time to visit?
Timings Response Percentage
10am-1pm 1 2
1pm-4pm 7 14
4pm-7pm 16 36
7pm-10pm 19 38
10pm onwards 7 14
Total 50 100
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4. Besides coffee what attracts you to visit the outlet?
Options Response Percentage
Menu 4 8
Taste 18 36
Ambience 23 46
Staff services 1 2
Others 4 8
Total 50 100
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5.With whom you like to visit?
Options Response Percentage
Friends 40 80
Family 2 4
Colleagues 2 4
Alone 1 2
Others 5 10
Total 50 100
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6. For what purpose you visit?
Options Response Percentage
Hang out 37 74
Celebration 2 4
Meetings 5 10
Others 6 12
Total 50 100
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Attribute scale checkCCD 34 Responses
Attribute 1 2 3 4 5
Brand 2 3 10 17 2
Price 3 1 11 14 5
Quality 2 5 7 13 7
Product variety 1 6 13 10 4
Staff 3 2 15 9 5
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Barista 4 Responses
Attribute 1 2 3 4 5
Brand 0 0 0 1 3
Price 0 0 1 3 0
Quality 0 0 0 1 3
Product variety 0 0 1 2 1
Staff 0 0 0 2 2
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Gloria 8 Responses
Attribute 1 2 3 4 5
Brand 0 0 2 3 3
Price 2 1 2 3 0
Quality 0 0 0 4 4
Product variety 1 0 4 1 2
Staff 0 3 0 1 4
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Others 4 Responses
Attribute 1 2 3 4 5
Brand 0 0 0 1 3
Price 0 0 2 2 0
Quality 0 0 0 4 0
Product variety 0 0 1 2 1
Staff 0 0 1 0 3
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Age Group
Age Response Percentage
20-25 39 78
26-40 7 14
40 & above 4 8
Total 50 100
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Family Income
Family Income Response Percentage
Below 3lac 8 16
3lac-5lac 13 26
5lac and above 29 58
Total 50 100
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Conclusion Number of youth are more influenced with coffee shop.
Increase in the growth of 25% in industry is only because of middle income and higher income group both prefer for coffee shop.
Facilities and services plays major role to attract loyal customers.
Café industry is creating a blend of varieties in their menu.
More scope in the market for new players too like Starbucks,Dokun nuts too.
Hangout and leisure time keep rising to the industry.
Among all Café coffee Day is having higher customer preference as brand in coffee shop industry in India.
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Thank You Have a Cup of