cafe delight
TRANSCRIPT
-
8/7/2019 cafe delight
1/32
BUSINESS PROPOSAL
Group 6Ankush Patodi (19)Deepak Choubey (45)Parul Gupta (17)Rimsha Shaikh (20)Sufiyan Shaikh (43)Vinith Nair (47)
Vivek Prasad (41) caf delight- the lighterpart of LIFE
-
8/7/2019 cafe delight
2/32
F LOW O F PRESENTATION
1. Introduction2. Company Description3.
Product & Services4. Store Layout5. Market Survey Summary6. Marketing Plan7. Operational plan8. Estimated Financial Detail
-
8/7/2019 cafe delight
3/32
INTRODUCTION
Kharghar, Navi Mumbai is an institutional area.
It has five big colleges and many high schools.
It has also good pool of young working professionalsaround.
But since there is not a single coffee house,wetreated it as an opportunity .
-
8/7/2019 cafe delight
4/32
COMPANY DESCRIPTION
Angel Beverages Ltd. was formed in September 2009 byits founder Mr. Anurag Kashyap.
Our marketing management team comprises of sevenmembers, Ankush Patodi, Deepak Choubey, Parul Gupta,Rimsha Shaikh, Sufiyan Shaikh, Vinith Nair, Vivek Prasad. The team is headed by Mr. Vinith Nair.
-
8/7/2019 cafe delight
5/32
MISSION STATEMENT
To provide a friendly, comfortable ambience where customer canreceive quality refreshments, services and entertainment at areasonable price.
-
8/7/2019 cafe delight
6/32
COMPANY GOALS
To establish as a preferred brand-name amongst youngsters &professionals.
To explore & capitalize untapped market domains.
To grow knowledge of expertise in, the preparation & serving of specialty coffee.
Maintain consistency in serving the highest quality products.
To become a nationally competitive organization by opening moreoutlets in different areas of Navi Mumbai as well as Mumbai.
-
8/7/2019 cafe delight
7/32
COMPANY OBJECTIVES
To provide wide varieties of coffee.
To provide customers a place to spend quality time.
Target to capitalize a customer base of half a million byend of 3 years.
To introduce our in house products like cookies,brownies and cakes.
-
8/7/2019 cafe delight
8/32
COMPANY PHILOSOPHY
We, at Angel Beverages Ltd, plan to provide an unique andenjoyable experience to all our guests and make them feelcomfortable and welcome. We believe in serving the finestcoffee and cuisine at great value prices.
Our friendly and efficient brew masters prefer serving coffeewith a smile, thus, making Caf Delight ' the lighter part of LIFE '.
Our aim is to passionately deliver the highest levels of experiential services and so, we are driven by an insatiablethirst for excellence.
-
8/7/2019 cafe delight
9/32
PRODUCT & SERVICES
Caf ambienceQuality light food and beverages
Warm and friendly serviceBook LoungeWi-Fi Internet connection for customers
Plug n Play music
-
8/7/2019 cafe delight
10/32
STORE LAYOUT
-
8/7/2019 cafe delight
11/32
WHY MARKET SURVEY ISREQUIRED?
-
8/7/2019 cafe delight
12/32
MARKET SURVEY SUMMARY
-
8/7/2019 cafe delight
13/32
MARKET SURVEY SUMMARY
-
8/7/2019 cafe delight
14/32
MARKET SURVEY SUMMARY
AVERAGE MONEY SPENT BY ACONSUMER ON SINGLE VISIT
RS .0 - RS .100
RS .100 - RS .200
RS .200 - RS .300
RS .300 - RS . 400
More
-
8/7/2019 cafe delight
15/32
MARKET SURVEY SUMMARY
-
8/7/2019 cafe delight
16/32
MARKETING PLAN
Market research
Find out whether there is an existing market for our product or not
Competitor analysis
SWOT analysis
-
8/7/2019 cafe delight
17/32
S trengthNo organized player in the market
A big target segment to cater
Target segment of youth who are will to try to new things
Location
W eaknessLimited capital to work with
Lack of experience in the field
-
8/7/2019 cafe delight
18/32
O pportunity
First to enter
Threat
Number of competitors
Price difference
-
8/7/2019 cafe delight
19/32
MARKETING MIXP roduct
Store layout
Services
Different variety of coffees
P rice
Any where between Rs 35 -75
P lace
Placed near Patel Heritage so it would be in a hub of students andprofessionals
-
8/7/2019 cafe delight
20/32
P romotion Objective inform and persuade
Direct marketingRadio ,news papers and magazines
PublicityOrganizing events ,promoting events
Internet
Customer service
-
8/7/2019 cafe delight
21/32
-
8/7/2019 cafe delight
22/32
Targeting
The target segment would constitute of people with age group of 18-60 who are either students or professionals who are earning 15000+,who seek benefit in terms of quality of service and product,ambiance and a place to relax and talk
PositioningGood ambiance
Friendly service
Fair pricesIt would be positioned as a place where all the above things arefound and it would be kind of a stress buster image
-
8/7/2019 cafe delight
23/32
-
8/7/2019 cafe delight
24/32
OPERATIONAL PLAN
S tages of development:Estimated budget for product and other Requirements required to runThe coffee house is Rs. 23.80 lacs
Steps required to run our coffee house effectively:
Place orders regarding raw materials & finished products to suppliers.
Negotiate purchase orders with local retailers
Process & deliver customer orders timely & efficiently.
Preparing & maintaining proper invoices for orders placed.
Implement advertising and promotional plan.
-
8/7/2019 cafe delight
25/32
Risks involved:
The following events could pose problems in smooth operation:
Irregular supply of raw materials & food imported from suppliers.
Loss of key supplier, which would result in paying higher rates for products.
Logistic problems would cause significant delays in fulfilling orders
To avoid these problems, we will:
Further develop supplier network in other parts of our country
Seek out back up suppliers in other markets
-
8/7/2019 cafe delight
26/32
Suppliers
H & B Distributors
Bean-King Exporters
SweetBite Destination
-
8/7/2019 cafe delight
27/32
Quality control:
We will hire a quality control manager to inspect theproducts.
Land and equipment requirement:
We will take shop on lease.
We will purchase a coffee brewing machine,cold storage, ovens and other equipments.
-
8/7/2019 cafe delight
28/32
Hiring and training of employees:
We have planed to hire professional andresponsible employeesWe have planed to conduct multiple
interviews with prospective candidate.We have planed to implement 60 or 90 daysprobationary period
Employee training is obviously very importantto ensure quality.Retaining employees
-
8/7/2019 cafe delight
29/32
ESTIMATED F INANCIAL DETAIL
Capital Required:- Rs. 34 lacs
Assets:- Rs.11.80 lacs
Sales:- Rs. 45 lacs
Raw Material:- Rs. 40/ customer
-
8/7/2019 cafe delight
30/32
ESTIMATED F INANCIAL DETAIL
Payment to Employee:- Rs. 4.03 lacs
Electricity Expenses:- Rs. 1.80 lacs
Housekeeping Expense:- Rs. 24,000
Administrative Expense:- Rs. 4.22 lacs
-
8/7/2019 cafe delight
31/32
ESTIMATED F INANCIAL DETAIL
Entertainment:- Rs . 55,7 8 0
Advertising Expense:- Rs . 2 .8 0 lacs
Interior Designing:- Rs . 8 lacs
Miscellaneous Expense:- Rs . 2 lacs
-
8/7/2019 cafe delight
32/32
Queries PleaseTHANK YOU!!!