cafe coffee day
DESCRIPTION
coffee consumption in india,coffee export from india,company history of CCD, thred from starbucks.etc..TRANSCRIPT
Café Coffee Day
Café Coffee Day
Article
Presented by:
Apurv gourav
COFFEE CONSUMPTION IN INDIA……
Year Quantity (in MT)
1997 55000
1998 55000
1999 55000
2000 60000
2001 64000
2002 68000
2003 70000
2004 75000
2005 80200
Export from india……
Destination Quantity (In MT)
% to Total
Unit Value Rs/ Tonne
ITALY 62786 25.25 74748
RUSSIA 27288 10.97 88962
GERMANY 21835 8.78 87434
BELGIUM 13989 5.63 78011
SPAIN 11091 4.46 68023
C.C.D Background
ABCTCL (Amalgamated Bean Coffee Treading Compay LTD. )
RS. 3000 Cr.
ISO-9002 Certified co.
5000 Acers of coffee Estate (2nd Largest in Asia )
Leading Coffee Exporter
History
First Café coffee day in Bangalore (1996).
on Brigade road.
Right now 500 Café coffee Day
in 82 cities.
CCD outside of india……
Europe (2) (in the heart of vienna)
Karachi (2)(pakistan)
Europe (12)
Egypt
South asia. etc
Division of CCD
Coffee Day Express (341 Coffee Day Kiosk)
Coffee Day Fresh n Ground (354 Coffee Bean & Powder Retail Outlets)
Coffee Day Take Away (7000 Vending Mechines.)
Contd..
Coffee Day Export & Coffee Day Perfect.(FMCG Pakage Coffee)
Turn over Rs.4500 million on this fiscal year.
Menu of CCD
Espresso
Espresso Americano
Cappuccino (hot coffee)
Kenyan safari (international coffee)
Cold coffee
Ice cream
Pizza, Samosa ,Puff etc.
Who is the hottest…..
Company Present No of outlet
Future outlets
Investment (in million)
Starbucks N/A 5 (2007) N/A
Barista 170 27(2007) 5160
Coffee world
52 67(2010) 860
CCD 500 50(2007) N/A
Costa coffee
13 300(2010) 132
Competitor
Costa coffee
Coffee world
Mocha
Et al
Barista
Quotes…..
“ we are aware for indian teaste buds and our pricing is always economical so even if any other players come in it won’t disturb.”
Simran seblok
GM (mrkt.)
Café coffee Day.
Barista……..
“Flagship product should always be indian and you have to price them keeping in mind the indian cosumer”
partho das gupta
CEO(barista)
T.V s shows on coffee……..
Coffee with Karan
CCD starts coffee with “Stars”
A lot can happen over coffee.
Awards
Best exclusive brand retailer of the year 07
Best food service retailer of the year 07.
ICICI excellent retailer award
Why Starbucks in india……
A/c To ENAM Securities Survey :--
Indian Customer Are Spending Nearly 51% of Consumption Expenditure On Eating-out.
Starbucks enter india……
Hisrory:
1971 star bucks open first location in seattels pike place market.
1987 star bucks change his company name star bucks corporation.
Contd……..
1987 no of location 17
1988 intro order catalog with service to all 50 state
no of location 33
1990 awarded horizon air account.
no of location 84
Contd…….
1992 open in San Francisco ,California no of location 165
1996 no of location 1036
1997 Awarded Canadian air lines account
no of location 1412
Contd…….
2002 launch high speed wireless service for the customer.
Celebrates 10-year anniversary of Starbucks IPO.
Starbucks Board of Directors authorizes stock repurchase plan of up to 10 million shares.Current location total=5,886.
Contd………
2004 Starbucks Coffee International opens in Paris.
Debuts strategic marketing alliance with XM Satellite Radio featuring a 24-hour "Starbucks Hear Music" channel.
Current location total = 8,337.
Menu of Starbucks
Breward coffee
Espresso hot
Espresso iced
Frappuccino Blended coffee ®
Frappuccino Light coffee ®
Drink Extra
References
4Ps Business & Marketing
20th july.-2nd aug. 2007
Business India
12th aug. 2007