By:Niharika: 13/92075Shubhi Rastogi: 13/92074Archit:Samshuddin:Hans Malik:

A lot can happen over coffee..

India's largest Amalgamated Bean Coffee Trading

Company Ltd (ABCTCL)

V.G. Siddhartha, chairman of the CCD

Launched in 1996 in Bangalore,India.

ISO-9002 Certified co.

Over 1500+ cafes spread across 200 cities/towns across India.

Café Coffee Day Networkof 1450 cafes across India

185 cafes

64 cafes

172 cafes

191 cafes

In 1996C.C.D. was first set-up at Brigade Road in Bangalore

In 2000Exported more than 27000 tonnes of coffee valued at US

$ 60m to countries like U.S.A., Europe & Japan.

In 2002C.C.D. owns & operates 213 cafes in all major cities of

India

In 2008C.C.D. expanded to 595 cafes in 100 cities of India

Mission:- “To be the best Cafe chain by offering a world class coffee experience at affordable

prices.”Vision:- “To be the only office for

dialogue over a cup of coffee.”

ProductWide range of products appealing to Indian coffee and snack

lovers With Indian taste.

Price Major customer :15- 29 yrs, Price ranges: 20 to 200Rs.

PlaceStrategically located outlets (High Street/ Family Entertainment

Centres).

PeoplePeople at C.C.D. believe that “People are hired for what they know

but fired for how they behave”.

PromotionC.C.D. does not look at mass media as a viable area of advertising. It promotes through:Tickets Sales (IPL).

Movies (Main Hoon Na, Kyun Ho Gaya Na, etc). Sales Promotion (Offer coupons, Gifts vouchers, Café Citizen Cards).

ProcessOrder process - Based on services (Customer read menu and order).

Flexible delivery process (Customer can go directly, take the order placed or order delivered on his table).

Physical EvidenceLogo, Colours, Images

RED signifies leadership. WHITE SWIRL signifies purity of purpose.

Décor & Architecture, Literature &Dress Code

STRENGTHSLargest retail chain of cafes.

ISO 9002 certified company.

Quality and taste.

Youth oriented brand

WEAKNESSWeak brand image and lacks strength to maintain brand

loyalty.

Wrong site selection - Losses.

OPPORTUNITYFastest growing industries in Asia.

Preferred for informal meetings.Gone international

THREATCompetition with established and International other coffee cafes like Barista, Mochas, Gloria Jeans, Coffee Bean & Tea

Leaf and Illy Café.

Hukka Parlours.

Online Sales by C.C.D. is also one of the revenue-earning sources. Products are displayed on its website cafecoffeeday.com

Customers may pay through VISA or Master Card or PayPal.

C.C.D. does not use sugar as raw material in any of its preparations but uses milk cream & Sugar Free as raw

material.

Ice-creams & other eatables are out-sourced from Amul & local vendors of reputed brands.

All-Day Refresher, most selling product of C.C.D. whose selling cost is Rs. 100 has a prime cost of just Rs. 20 &

rest all is profit to C.C.D.

C.C.D. is the fastest growing Café in the country.

The major competitor undoubtedly Barista.

That Café Coffee day is planning to go international.

The other major things regarding service marketing is that customers give top priority to the quality of the services / products and ambience.

It is providing tough competition to its competitors by satisfying its customers with great café experience.

“A lot can happen over coffee” message has touched the hearts of youngsters who are the largest consumers of C.C.D.

A lot more can happen over coffee…

Thank You..!!

Questions