I am an Industrial Designer, who has been a Graphic Designer and an Educator. The common thread that binds my experiences has been the desire to understand the stories of others. The work that I’ve chosen to share is about understanding others.

My background in education has provided me with the skills to work with diverse groups while empathizing on a one-on-one basis. Assessing through macro and micro lenses has enabled me to identify needs and deliver effective and efficient solutions.

As a self taught graphic designer I have honed my skills working from the bottom up. With a tireless work ethic and my eagerness to learn I have crafted my skills to satiate my curiosity from a novice perspective.

While studying industrial design at the California College of the Arts, I learned the name for my intuitive practice: Human Centered Design. My gravitation towards user experience has allowed me to transform the stories of others into tangible forms of products, services, and experiences.

Think I could add to your exceptional team? Let’s chat!

Warmest regards,

Patima P. Pataramekin

619.764.8198ppataramekin@cca.edu

Hello,

T H I S I SM Y L I F E .

CREATIVE VISION

EMPATHYSYNTHESIZING

DATA

IDENTIFYINGNEEDS

COLLABORATION PROBLEMSOLVING

PROJECT MANAGEMENT

SOCIAL INNOVATION DESIGN

INDUSTRIAL + GRAPHIC DESIGN

f e at u r e d w o r k

User Experience Research page 7Customer Journey Map page 8Wireframe Sketches page 9Wireframe Design page 10Prototype page 12

Experience Maping page 16Concept Development page 17Storyboard page 18Persona page 19Concept Refinement page 20Wireframe Design page 21Model Making page 22

CAFE CARRIAGE page 5

180 DEGREE BIKE CAMERA page 15

65% of Americans drink coffee. Collectively, we throw away 58 billion cups per year.

THE OPPORTUNITY: to design a product that extended the Craft Carriage line of products, while reaching a larger audience.

Stylish and smart, the Cafe Carriage performs simple tasks like insulating your beverage while protecting your hands.

t h e c a f e c a r r i a g eELEVATING THE CAFE EXPERIENCE

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FRENCH HOMEMAGAZINE

COOKS +CRAFTSMEN

USER EXPERIENCE RESEARCH page 7

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h for c

afe

arrive

s at c

afe

waits w

ith othe

rs in

line

line m

oves c

loser

decides

wha

t to get

at fro

nt of li

ne

small

talk

and ord

ers

pays

waits f

or drin

k

cream

, sug

ar, lid

leave

s

ACTIONSEMOTIONS

PAIN POINTS

positive

neutralnegative

Users want to frequent a place they feel known.

l a c ko f i n t e r a c t i o n

Waiting in line is not fun. Users resort to using their phone, people watching, thinking about what to order, or chatting with friends or someone new.

Wa i t i n gi n l i n e

The cost of dining out is commonly shared pain point. Meeting minimum credit charges is frustrating.

t h e p r i c eo f e at i n g o u t

OPPORTUNITIES

THE CAFE CULTURE APP

ADVOCATE: ratings, reviews, photos, location, directions, reward cards

DISCOVER: menu options allow users to decide what to get before or while waiting in line.

REWARD: Unlocking discounts and frequency rewards promote use on the site. Allows cafe to track traffic and items purchased.

INTERACT: User engages with barista as they prep their drink: photos, latte art credit, props for good service.

PRAISE: Create a culture from the pictures shared.

Administrative users can use this tool to track sales, demographic info, experience, and great work!

SAVE: User saves money by using the Cafe Carriage. They are rewarded points for uploading photos and addingto the culture.

Reward examples: free/discounted goods from the cafe and Craft Carriage.

PARTNERSHIPS: Establish relationships with companies willing to provide discounts for using the Cafe Carriage. Provide an option to sell products at location.

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decides

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discoun

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engag

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ADVOCATE DISCOVER INTERACT REWARD INTERACT PRAISE SAVE

CUSTOMER JOURNEY MAP page 8

WIREFRAME SKETCHES page 9

q u i c k ly D I S C O V E R

s i m p ly s e a r c hQuickly discover participating cafes.

The places often frequented and where free coffee awaits!

WIREFRAME DESIGN page 11

PROTOTYPE page 12

1 8 0 d e g r e e b i k e c a m e r aSAFELY GET WHERE YOU NEED TO GO

In 2011, 22,091 bike accidents in the United States were hit and run collisions. The 180 Degree Bike Camera was created to protect riders with little to no hands-on engagement until it’s needed.

GUIDING PRINCIPLES

CUSTOMER JOURNEY

OPPORTUNITIES

WHY RIDE? Convenient, fast, cheap, good for the environment, good for health, reliable, in control

From 2000 to 2011, bicycle commuting rates in large BFCs increased 80 percent — and has more than doubled in Non-BFC

Riders use services to ride safe (routes, tools, cameras)

People adopt services that others use. Important factors: reliability, trust-worthy.

Bikers value their communities (services, tune-ups, discounts, critical masses, etc.)

» What errands do I need to run? » What will be the best route? » What’s my timing looking like?

» Stoked to leave work! » If I hurry, I can make it to... » Frustrated w/ traffic. Reroute?

» Yay! Bike is still there. » Bike theft is so lame. So glad my bike hasn’t been stolen.

» Do I have everything (lights, lock, water, etc.)?

» Is my bike gonna be there?

» Will I make that light? » The driver doesn’t see me » We’re going to hit.

» Frustrated with drivers. How do they not see us?

» Ouch. This sucks.

» I’m confused, worried, and scared. Are others stopping? Perma damage?

» Feeling nervous. Were there any witnesses?

» Relieved help is on way.

» Frustrated with reports. What info do I need?

» Is anything broken? » Can I move? » Is anyone here to help?

» Who’s at fault? » How much will this cost? » Did they grab my stuff?

» How to get home? » I need to call...? » How do I file...?

ACTIONS

STAGES RESEARCH + PLAN RIDE IMPACT HOSPITAL POST ACCIDENT

THINK

FEEL

» Provide info on reliable routes » Connect bikers with community

» Develop a smart way to gather accessories or a safe way to lock up bike

» Create a better way to share the road

» Create a system or device that ensures fair representation of events

» Arm medics with information that is needed to assist

» Provide alert to ICE, FAQ and next steps.

PLANNED UNEXPECTED

b i k e a c c i d e n t e x p e r i e n c e m a p p i n g

Google maps511 transitbike sites

chats with friends contact loved ones gather info

research similarsituations

pay (bills, bike, replace broken items)

share what happenedask for advice

know suggested routes

assess areaheightened awareness

assess situationdetermine reactions

receive assistancefrom others

ask questionsunderstand situation

establish a system

EXPERIENCE MAPPING page 16

CONCEPT DEVELOPMENT page 17

OR 021 U

h o w i t w o r ks

CAMERA IS ACTIVATED WHEN BIKE IS IN USE.PHOTOS ARE STORED ON A CLOUD DATA BASE

ARMED WITH LICENSE PLATE RECOGNITION, THE CAMERA IS

YOUR EXTRA SET OF EYES

CAPTURING UNEXPECTED MOMENTS IS WHAT THE CAMERA DOES BEST.

PHOTOS CAN BE ACCESSED THROUGH THE WEBSITE OR BY

USING THE USB DONGLE

W i r e l e s s Sy n cSyncing automatical ly occurs any t ime the camera is within 20 feet of wireless USB dongle

OR 021 U

STORYBOARD page 18

DYLAN, 28 PRODUCT DESIGNER @ LUNAR DESIGN

48K

HOPES

MINIMALLAID BACK RELIABLE

THRIVES

ENJOYS

» to get promoted at work and get a raise » to get married to long term girlfriend » to take a year off to travel » to buy a home

» in competitive situations » while working in groups » when challenged with a problem

» an organized lifestyle » spontaneous adventures » receiving unexpected postcards+letters PERSONA page 19

CONCEPT REFINEMENT page 20

s tay c o n n e c t e d

p l a n yo u r t r i p

Access Bike Forum for l ive feed of biking news

Use GPS locator to discover bike fr iendly routes

WIREFRAME DESIGN page 21

MODEL MAKING page 22

1 8 0 d e g r e e b i k e c a m e r aSAFELY GET WHERE YOU NEED TO GO