cafe businesses
TRANSCRIPT
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About the Business
STARBUCKS COFFEE (Taylor’s Lakeside Campus) Established as Berjaya Starbucks Coffee Company Sendirian Berhad Main Products & Services Types of coffee bean production is varied according to the Starbucks
Roast Spectrum: Blonde Roast, Medium Roast, Dark Roast
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CU LATTE established by Cheong Foh CU Latte sell Klang coffee species Liberica.
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Starbucks’ Competitors and Strategies
Responsive social media Coffee Bean and Tea Leaf’s
website is not influential.
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CU Latte’s Competitors and Strategies
Provide filtered coffee V60 coffee filtration
Upgrade equipment Diedrich Coffee
Roaster, United States
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Starbucks’ Market
Guidance for New Businesses Direction Lacking of coffee education
Market Nature Sustainable industry
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CU Latte’s Market
Guidance for New Businesses Direction Problematic sourcing of workforce No experience in location selection
Market Nature Good relationship with Klang coffee bean suppliers
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Similarities Supports healthiness of foods
Diverse cultures in food
Offers suitable music for their coffee shop to create good atmosphere
Coffee philosophy and customer service
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Differences
C U LATTE Starbucks CoffeeQuality maintenance, cultural contribution and good customer services.
Higher responsibility, assurance and philosophy on missionary success.
Professionalism for breakfast Contribution to farmers with resources and expertise.
Maintain cultures about devotion of local coffee ancestors and coffee cultures of Malaysian folks
Cultures about ardour for high seas and navigational beliefs of the early coffee traders
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Commercial Success
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Recommendations
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Summary
To me, the smell of fresh-made coffee is one of the greatest inventions.
Hugh Jackman
Starbucks represents something beyond a cup of coffee.
Howard Schultz
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References
Berjaya Starbucks Coffee Company. Retrieved from http://www.starbucks.com.my/. C U Latte by Cheong Foh. Retrieved from https://www.facebook.com/culattebycheongfoh/. The origin of coffee. (2010, March 27). The Telegraph. Retrieved from
http://www.telegraph.co.uk/foodanddrink/7507026/The-origin-of-coffee.html. History of coffee. Turkish Coffee World. Retrieved from
http://www.turkishcoffeeworld.com/History-of-Coffee-s/60.htm. Coffee Facts: history of coffee. Owl. Retrieved from
http://www.owl.com.sg/page.php?levelid=B534R532S534&n=History+Of+Coffee&id=X534P532F535. Chatime. Retrieved from http://www.chatime.com.my/main/index.php. OldTown White Coffee Company. Retrieved from http://www.oldtown.com.my/. Hometown Hainan Coffee Company. Retrieved from http://www.hometowncoffee.com.my/#fb0=5. Neves, M. F., Kalaki, R. B. & Trombin, V. G. (2011, May 17). The future competitiveness of the café do
cerrado: key elements for success to the first Brazilian geographical indication. Symposium Papers. Retrieved from http://www.ifama.org/files/conf/2011/Symposium%20Papers/427_Symposium%20Paper.pdf.
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Thank You