cadillac elmiraj concept and escalade debut at iaa 2013 press release

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  • 7/29/2019 Cadillac Elmiraj Concept and Escalade Debut at IAA 2013 Press Release

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    Cadillac unveils two European Premiers at Frankfurt

    Motor Show

    Cadillac is growing driven by product offensive

    Elmiraj grand coupe a new expression for luxury and performance

    2014 CTS longer, lower and leaner with sublime luxury

    Sales begin in early 2014, Elegance starts at 49900.- in Germany

    Cadillac ELR electrifying presence - a new dimension of advanced technology

    FRANKFURT Cadillac is expanding its portfolio with an array of new models as visitors of thisyears Frankfurt Motor Show can witness at the Cadillac display in Hall 9. Two European

    premieres the Elmiraj Concept Coupe and the CTS, an all-new upper mid-size premium sedan

    are being unveiled in Europe for the first time. The extended range electric ELR coupe

    celebrates its German debut.

    Cadillac is elevating and expanding its portfolio as part of a long-term mission to reclaim its place

    within the highest levels of the global premium market.

    New models, like the award winning ATS sport sedan, the dramatic ELR electric premium

    coupe, the CTS with its most engaging driving performance, and the Elmiraj Concept Coupeappeal to a new generation of customers and will further expand the presence of the Cadillac

    brand in Europe.

    "Crowned by two European premieres, the Cadillac display at the IAA in Frankfurt is a clear

    statement of where our premium brand is headed," says Bob Ferguson, Senior Vice President

    Global Cadillac. "The Elmiraj concept is a modern update to the classic two-door grand coupe

    and combines pure luxury and performance with optimal proportions. The all new CTS, stands

    for crafted design, sophisticated technology and excellent performance. The CTS is a

    challenging alternative to the world's best upper midsize sedans. Our third new model, the ELR

    is the first coupe with Extended Range Electric Vehicle (EREV ) technology by a full-line

    premium automotive brand. With its new, dramatic design and its advanced electric propulsion

    system it opens a new dimension in the automotive luxury segment."

    Cadillac is the fastest growing full line premium automotive brand. Its 30 percent growth rate in

    both the U.S. and worldwide, year-to-date, marks the highest increase for Cadillac since 1976.

    Elmiraj: embodying pure driving enjoyment

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    Model Elmiraj Concept

    Body Style 4-passenger, 2-door grand coupe

    Dimensions

    Height 1397 mm

    Width 1930 mm

    Length 5207 mm

    Curb Weight Approx. 1800 kg

    Powertrain

    Engine 4.5-liter Twin Turbo V8

    Power 500 hp / 367 kW

    Torque 680 Nm

    The Elmiraj Concept showcases a new vision for luxury driving and explores new dimensions for

    Cadillacs ongoing expansion. It provides an insight into how the Cadillac Studio envisions

    performance and luxury for the next generation of discerning drivers.

    Influenced in particular by the 1967 Eldorado, the Elmiraj is a modern update to the classic

    format of a two-door grand coupe, Elmiraj is a pure expression of streamlined design and

    engaging rear-wheel drive performance.

    At 521 cm in overall length, the four-seater commands presence and poise, taking up where the

    memorable Ciel Concept left off.

    The Elmiraj advances Cadillacs philosophy of dramatic design and performance, and

    strengthens the companys commitment to lightweight, agile cars. It is constructed with chassis

    and structural elements of an ongoing Cadillac vehicle development project slated for future

    production. This new vehicle architecture expands the brands pledge to lightweight RWD

    performance, exemplified in the ATS sport sedan and the all-new and elevated 2014 CTS,

    launching in Europe in early 2014.

    The Elmiraj is powered by a 4.5-liter twin turbocharged V8 engine delivering an estimated 500

    hp. The long wheelbase and clean body side characterize the cars spacious dimensions and

    high status.

    The cars instrumentation features an analog tachometer and speedometer that are transparent.

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    A wide screen high resolution display, which projects driver information and the images from a

    front-mounted camera, sits directly behind the analog gauges. A 10-inch touchscreen for

    navigation and connectivity can be concealed inside the instrument panel when not in use.

    The 2+2 layout features high-performance seats, designed to support spirited driving while also

    delivering comfortable seating.

    The Cadillac Crest appears in a conceptual form, streamlined and tailored to the cars overall

    design. This design idea for a revised crest reflects the fact that Cadillacs unmistakable symbol

    has evolved dozens of times through history to mark new eras and design achievements.

    Designers at General Motors advanced design studio in North Hollywood, California, led the

    development of the cars interior and exterior. The Elmiraj on display in Frankfurt was hand-built

    by in-house craftsmen in Michigan.

    Cadillac Elmiraj Specifications

    Bigger, better, lighter CTS positioned at heart of upper mid-size luxury marketWhen it will reach European showrooms in early 2014, the all-new 2014 CTS is ascending to the

    very heart of the upper mid-size luxury market with improved luxury and sophisticated

    technology. In typical Cadillac fashion the CTS will offer a lot of features at an attractive price.

    Starting price of the Elegance in Germany is 49900 including leather interior.

    The car is longer, lower, leaner and features lightweight technologies, including aluminum door

    structures, that contribute to a lower curb weight and a near perfect 50/50 weight balance.

    The result is an orchestra of parts all working in perfect tune to create the most engaging driving

    performance in its segment.

    Four trim levels Elegance, Luxury, Performance and Premium will be offered with rear-wheelor all-wheel drive.

    All models come standard with front Brembo brakes with ferritic-nitro carburizing (FNC)

    anti-corrosion rotors. They give the CTS stopping power that Cadillac expects to be best in

    class. Magnetic Ride Control, the worlds fastest-reacting suspension and a hallmark ofV-Series

    models, comes as standard. Selectable drive modes allow drivers to adjust the vehicles

    performance dynamics for touring, ice and snow, or sport driving.

    Inside, the CTS is equipped with the Cadillac User Experience (CUE). The Cadillac User

    Experience lies at the core of the cars intuitive technologies. Cadillacs infotainment systemuses smartphone- and tablet-influenced controls and commands to access information and

    entertainment data. An eight-inch, high-resolution color touch screen with haptic feedback allows

    users to swipe and drag preferences. Bluetooth connectivity with voice recognition is standard

    with CUE, along with USB and SD card ports.

    A 5.7-inch display in the instrument cluster allows the driver to control radio, phone and

    navigation functions through steering wheel controls without having to take his eyes off the road.

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    The new CTS will come standard with an 11-speaker Bose premium audio system, DAB+ radio

    capability and active noise cancellation. Users have several options for streaming portable media

    devices with three USB ports, and auxiliary and SD card ports.

    The all-new 2014 Cadillac ELR: a new dimension of advanced technology

    Provocative and progressive, the ELR is the first coupe with Extended Range Electric Vehicle

    (EREV) technology by a full-line premium automotive brand. It will be sold as of early 2014 in

    North America, expanding to global markets including Europe and China in the second half of

    2014. The vehicle marks an unprecedented combination of luxury, advanced engineering and

    progressive design in a coupe that is both sporty and environmentally friendly.

    Its industry-leading EREV technology provides a full driving range exceeding 480 km on a single

    battery charge and tank, blending pure electric driving and an efficient, range-extending 1.4L

    gasoline powered generator. Electric power is supplied by a T-shaped 16.5 kWh lithium-ion

    battery pack that can be completely recharged in about 4.5 hours using a 240V charging station.The ELR comes equipped with advanced chassis and suspension systems, including

    continuous damping control and a comprehensive array of state-of-the-art active safety features.

    CUE with navigation is standard. Inside, the ELRs classic 2+2 layout is driver-focused,

    emphasizing modern luxury, connectivity and precisely crafted details.

    The Cadillac ELR has an aggressive, forward-leaning profile that introduces a new, progressive

    theme and proportion in Cadillacs design evolution. Signature vertical head lamp and tail lamp

    elements a brand tradition since 1948 distinguish the ELR as a privileged member of the

    Cadillac family.

    Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has

    engineered a historic renaissance led by artful engineering and advanced technology. Its

    European line-up includes the award-winning ATS sport sedan, the CTS and CTS-V sedan,

    coupe and sport wagon, the SRX crossover and the Escalade, a full-size SUV. In 2014, Cadillac

    will be introducing the new CTS premium sedan, the ELR - the world's first luxury coupe with

    extended range technology - as well as the next generation Escalade.