Case Study: Cadence TrialsAbout the Client Under a five year fellowship awarded by the National Health and Medical Research Council, Professor John McGrath and his team are undertaking research into modifiable risk factors for schizophrenia. In particular, the Cadence team has established a clinical trials platform in South-East Queensland to improve clinical outcomes for people with psychosis, particularly early psychosis. The trials commence in 2015.

Client Objective Representatives of the Cadence Trials Team approached iFactory to design print work and a custom website to help engage mental health patients and promote their clinical trials. The aim of the website was to provide information on the clinical trials to three key audiences: referring clinicians, supporting institutions, and people with early psychosis and their families/carers. It had to be professional, legitimate, inspiring and appealing to young people in their mid-teens to early twenties, as the average age of onset is 18 in men and 25 in women.

iFactory Solution Using Drupal as Content Management System, a platform already familiar to Cadence staff, iFactory designed a custom website that successfully appeals to the key audience types. Specifically, it provides several ways users can learn about the Cadence Trials, from interactive videos that take topic novices through the basics, to in-depth clinical information on risks and parameters.

The design incorporates images of people in everyday situations, as opposed to a clinical trials setting, as well as artwork by people with psychosis and schizophrenia. Also, its simplified menu guides users quickly and easily through the site, the integrated Twitter Feed promotes interaction, and its mobile-friendly design displays seamlessly on mobile and tablet devices.

Key website features included:• Drupal as Content Management System (CMS)• Responsive web design • Social Media integration with live Twitter Feed• Search Engine Friendly URLs• Google Analytics• Google Maps integration• eNewsletter sign up

View the site at www.cadencetrials.com

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