cadc - linked in or left out: what does your li profile do for you?
TRANSCRIPT
CADC STAFF
Tanya White-Earnest Manager
Trident University International Career Advising and Development
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GET THE MOST OUT OF YOUR WEBINAR TODAY
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AGENDA
▪ Do You Have a LinkedIn Profile?
▪ Social Media or a Resume?
▪ Brand Yourself on LinkedIn
▪ The Basics
▪ Headline, Summary, & Photo
▪ Experience
▪ Education
▪ Skills, Endorsements, & Recommendations
▪ What’s Next?
Linked In or Left Out: What Does Your LinkedIn Profile Do
For You?
MAY 20, 2015
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▪ No! What’s the point?
▪ Yes! But I haven’t updated my profile in a year.
▪ Yes! It was really easy, I just copied & pasted my resume into my profile.
ARE YOU ON LINKEDIN?
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▪ Once per week
▪ Once per month
▪ Only when looking for a new job
▪ Never
POLL: HOW OFTEN DO
YOU UPDATE YOUR
LINKEDIN PROFILE?
SOCIAL MEDIA OR A RESUME?
• Is LinkedIn social media? • Is it a resume?
Social Media
Resume
YOUR BRAND
BRAND YOURSELF ON LINKEDIN
▪ Maintain a high level of consistency with your resume
▪ Connect with past and present colleagues
▪ Meet future colleagues
▪ Craft the way you want the public to see you as a professional ▪ Knowledge source
▪ Problem solver
▪ Connector
▪ Networker
HEADLINE, SUMMARY, & PHOTO
▪ THE HEADLINE ▪ “Tag lines” (from last week)
▪ Memorable
▪ Who are you?
▪ THE SUMMARY ▪ Think elevator speech
▪ Avoid industry jargon
▪ PHOTO ▪ Present yourself professionally
THE BASICS
EXPERIENCE
▪ Very similar to your resume
▪ Should be in bullet point form
▪ Like your resume, your bullet points should be clear, concise, and highlight the problem solved
▪ Include “samples” of your work ▪ Videos, PDFs, photos, presentations, URLs to media mentions
▪ Update, refine, and tinker
THE BASICS
EDUCATION
▪ Most recent education first
▪ List the complete, current name of the school ▪ “Trident University International”
▪ Not necessary to list every course taken
▪ GPA necessary only in certain cases
▪ List key clubs and organizations
THE BASICS
SKILLS & ENDORSEMENTS
▪ Skills are found at the bottom of your profile ▪ Marketing, Management, Team Building, etc.
▪ Endorsements – come from your colleagues
THE BASICS
RECOMMENDATIONS
▪ Can be given by co-workers and classmates ▪ From a superior, peer, or subordinate; classmate or professor
▪ Endorsements ▪ A review of your performance and skills, usually several sentences
long
THE BASICS
WHAT’S NEXT?
▪ This is the first part of a series
▪ Where we explore next will be dictated by YOUR feedback and YOUR needs ▪ Look out for the survey at the end of the webinar
THE BASICS
Next Week
Join us next week for:
Employer Information Session With Bradley-Morris
• Join Jennifer Hadac from Bradley-Morris to learn about this
organization and the opportunities available there.
Thank You!
We appreciate you joining us today for:
“LinkedIn or Left Out: What Does Your LinkedIn Profile Do For You? ”
We hope you enjoyed and learned something new from the session Watch for the email containing the link to the recording and the Slideshare for today’s webinar Please be sure to leave your comments and suggestions as you log out See you next time!
▪ Career Planning
▪ Job Search
▪ Self-Assessment
▪ Career Transit ion/Advancement Assistance
▪ Resume Review /Crit ique and Preparation
▪ Mentoring and Networking Opportunit ies
Experience the Trident
University Advantage
Tanya White-Earnest | w w w.trident4careers.com | [email protected]
714.816.0366 x1943