#cablesoperatorsaudittracking (#coat) october report · 73 72 68 61 54 52 ary news express news...

#CablesOperatorsAuditTracking (#COAT)October Report

Compiled By Compiled For

What Will You See In The Next Slides

Introduction

News Channels Analysis

Entertainment Channels Analysis

Sports Channels Analysis

International Channels Analysis

Kids Channels Analysis

Introduction

An Era of Tough Competition

❖ In the growing cloud of TV channels – & between the on-going tug of war for ‘Rating’ - the competition in media landscape become more tough, exciting & challenging

❖ In this extreme tough competitive scenario the role of TV Cables operators emerged as strong & decisive. Even sometime they are coercer

❖ Fact is that ultimately it’s their discretion to place any TV channel at any number

❖ No one can deny this fact that – Television Audience Measurement (TAM) results has direct relationship with TV channel placement by Cable operators

❖ So its important to gauge the presence of TV channels in all those cities where TAM is present

Pulse Consultant’s Approach

Step-1 : City wise cable converge identification (Investigation of Cable operators).

Step- 2 : Recruitment of House hold / shop panel – One household for one Cable operator

Step-3 : Verification of House hold panel (100%)

Step-4 : Cable Operators Distribution Audit after every 10th

day in a month – 3 waves in a month along with videography

CoverageCities October

Wave-1OctoberWave-2

OctoberWave-3

1 Karachi 31 31 302 Hyderabad 4 4 43 Sukkur 1 1 14 Multan 12 12 125 Larkana 2 2 26 Lahore 42 42 417 Gujranwala 8 8 88 Faisalabad 9 9 99 Rwp/Isl 17 16 1510 Peshawar 8 8 811 Quetta 4 4 412 Sahiwal 2 2 213 Dadu 1 1 114 Kohat 3 3 315 Shekhupura 1 1 116 Pak Pattan 1 1 117 Mirpur Khas 1 1 118 Mardan 1 1 119 Jhelum 6 6 620 Sialkot 5 5 521 Rahim Yar Khan 1 1 122 Bahawalpur 1 1 1

Total Coverage 162 161 158

Procedure

❖ 3 waves in a month – it means 3 reports in a month (On Every 12th day)- 36 reports in a year

❖ To maintain the quality check – video recording of almost 90%+ cable operators.

❖ Track record of all Cable Operators since January 2014

❖ COAT is a syndicated study but have exclusive client servicing

• Coverage : Numbers of cables covered in a city

• Reach (Penetration): Availability of TV channel on total covered cables (Universe).

• Avg Positioning / Slab Average : Average position of TV Channel on total covered cables. It is calculated through the formula

• Avg Positioning = Sum of channel position/Total covered channel

• Slabs: A group of 30 channels in numeric order i.e. 0 – 30, 31- 60 & 60+

• Bouquet : Group of same genre channels i.e. Bouquet of News channels contain ARY News, Geo, Dunya , Express etc , Bouquet of Entertainment Channels contain ARY Digital, Geo Entertainment, Hum TV etc

Glossary

News Channels Analysis

96 97 94 9591 93 92

84

73 75 79 7973

7873

66 65

5462

94 94 9195 92 89 90

8276 74

8376 76 73 71 70

6257 60

96 94 94 94 92 91 9081 78 78 78 77 77

73 7268

6154 52

ARYNews

ExpressNews

SAMAANews

92 HDNews

Geo News DunyaNews

Bol News 24Channel

NewsOne

PTV NewsPublic TV Aaj News HumNews

DawnNews

Neo News GNN Abb Tak RozeNews

CapitalTV

Oct W 1 Oct W 2 Oct W 3

News Channels Reach

W 3 Rank

W 2 Rank

*Showing those channels which have more than 50% Reach

Showing Reach

1

2

W 1–Oct 05th to Oct 10th

W 2-Oct 15th to Oct 20th

W 3-Oct 25th to Oct 31st

2

3

3

5

4

1

5

4

6

7

7

6

8

9

10

13

11 12

8

13

11

14

12

15

14

16

15 16

17

17

9

10

18

19

19

18

Base : W-180 162 CO/ W-181 161 CO/ W-182 158 CO In top 22 cities

W 1 Rank 2 1 4 3 7 5 6 8 12 10 9 15 11 13 16 1714 19 18

Channels Reach Comparison in Levels Format- An Understanding

Level 5

Level 4

Level 3

Level 2

Level 5 [ 91% to 100%]

Level 4 [ 81% to 90%]

Level 3 [ 71% to 80%]

Level 2 [ 51% to 70%]

Levels Availability Description

Best Presence

2nd Best Presence

Good Presence

Need To Improved

Channels Reach Comparison in Levels Format

Level 5 [ 91% to 100%]

Level 4 [ 81% to 90%]

Level 3 [ 71% to 80%]

Level 2 [ 51% to 70%]

Level 5 [ 91% to 100%]

Level 4 [ 81% to 90%]

Level 3 [ 71% to 80%]

Level 2 [ 51% to 70%]

*Showing those channels which have more than 50% Reach** Showing Channels from Right to left at each level , with reference to strength of availability*** Red box means negative improvement whereas Green box means positive improvement as compared to previous wave

Level 5

Level 4

Level 3

Level 2

Level 5 [ 91% to 100%]

Level 4 [ 81% to 90%]

Level 3 [ 71% to 80%]

Level 2 [ 51% to 70%]

Oct W 2 Oct W 3Oct W 1

26 2830 30 32 31

2834 33

30 3035 32 34

37 3842

44

51

26 28 30 30 30 30 3033 31 30 31 33 33 34

37 37 3943

50

26 27 29 29 29 30 30 30 30 31 32 32 3336 37 38 40 41

50

92 HDNews

Geo News ARYNews

SAMAANews

ExpressNews

Bol News HumNews

DunyaNews

GNN Public TV 24Channel

PTV NewsNeo News Abb Tak Aaj News CapitalTV

DawnNews

NewsOne

RozeNews


News Channels Position

1 2 3 4 5 6 7 8 10 11 12 13 14 15 16 179 18 19

1 2 7 5 9 8 3 13 6 4 14 10 12 15 16 1711 18 19

W 3 Rank

W 2 Rank

W 1 Rank






1 2 3 8 5 4 7 12 6 10 13 11 14 15 16 179 18 19

Channels Bouquet Position

Avg Position - 20 to 30 [Primary Bouquet]

Avg Position - 31 to 40 [Secondary Bouquet]

Avg Position - 40+ Scattered]




*Showing those channels which have more than 50% Reach** Green box means – positive improvement *** Red Box means – Negative improvement

Secondary

Tertiary




Primary


57% 57% 51% 62% 58% 46% 57% 44% 24% 39% 48% 34% 43% 29% 38% 36% 30% 15% 25%

27% 32% 32% 30% 29%30% 23% 32%

31% 20%32%

29% 27%28% 28% 31% 23%

17%23%

10% 6% 7% 3% 5% 12% 11% 6%22% 16%

4%13% 6% 16% 6% 2% 9%

25% 12%

6% 6% 9% 5% 8% 11% 10% 18% 24% 26% 17% 24% 24% 27% 29% 30% 38% 43% 40%

ARYNews

ExpressNews

SAMAANews

92 HDNews

GeoNews

DunyaNews

BolNews

24Channel

NewsOne

PTVNews

PublicTV

AajNews

HumNews

DawnNews

NeoNews

GNN Abb Tak RozeNews

CapitalTV

Previous WaveSlab 0 – 30 Slab 31 – 60 Slab 61 – 100 Not Present

60% 58% 57% 61% 61% 53% 54% 43% 28% 41% 44% 35% 43% 28% 37% 36% 29% 14% 22%

28% 30% 30% 30% 27% 26% 27% 32%30% 25% 29% 28% 27% 28% 31% 29% 22%

19% 19%

8% 6% 8% 3% 4% 11% 9% 6% 21% 12% 4% 15% 6% 16% 4% 3% 10%22% 11%

4% 6% 6% 6% 8% 9% 10% 19% 22% 22% 22% 23% 23% 27% 28% 32% 39% 46% 48%

ARYNews

ExpressNews

SAMAANews

92 HDNews

GeoNews

DunyaNews

BolNews

24Channel

NewsOne

PTVNews

PublicTV

AajNews

HumNews

DawnNews

NeoNews


CapitalTV

Oct W 3Slab 0 – 30 Slab 31 – 60 Slab 61 – 100 Not Present

Slab Wise Placement

57% 56% 55% 63% 58% 47% 54% 46%23% 40% 46% 35% 43% 30% 39% 31% 32% 14% 25%

27% 31% 31% 29% 29% 30% 30% 32%28%

18%28% 29% 27%

28% 28% 30% 24%14%

24%

12% 10% 8% 3% 4% 15% 9% 6%22% 18% 6% 15% 4% 20% 6% 4% 9%

25%12%

4% 3% 6% 5% 9% 7% 8% 16% 27% 25% 21% 21% 27% 22% 27% 34% 35% 46% 38%

ARYNews

ExpressNews

SAMAANews

92 HDNews

GeoNews

DunyaNews

BolNews

24Channel

NewsOne

PTVNews

PublicTV

AajNews

HumNews

DawnNews

NeoNews


CapitalTV





Base : W-180 162 CO/ W-181 161 CO/ W-182 158 CO In top 22 cities *Showing those channels which have more than 50% Reach

Oct W 1

Oct W 2

Oct W 3

Entertainment Channels Analysis

99 98 95 9489 92 89 85 83

7581

6773

69

57 59

99 98 95 9591 93 89 86 86

79 8172 74 71

57 56

96 96 95 92 91 90 8985 84

80 78 76 75 74

59 59

ARY Digital Hum A Plus Urdu 1 Geo Kahani Geo Express PTV Home Filmazia ARYZindagi

Play Ent TVOne Aaj HumSitaray

ATV Bol


Entertainment Channels Reach

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Showing Reach

1 2 3 4 6 5 7 8 9 11 10 13 12 14 15

1 2 3 4 7 5 6 8 9 11 10 14 12 13 16

W 3 Rank

W 2 Rank

W 1 Rank






16

16

15

Channels Reach Comparison in Levels Format

Level 5 [ 91% to 100%]

Level 4 [ 81% to 90%]

Level 3 [ 71% to 80%]

Level 2 [ 51% to 70%]

Level 5 [ 91% to 100%]

Level 4 [ 81% to 90%]

Level 3 [ 71% to 80%]

Level 2 [ 51% to 70%]

Level 5

Level 4

Level 3

Level 2

Level 5 [ 91% to 100%]

Level 4 [ 81% to 90%]

Level 3 [ 71% to 80%]

Level 2 [ 51% to 70%]

Sep W 2 Sep W 3Sep W 1

*Showing those channels which have more than 50% Reach** Showing Channels from Right to left at each level , with reference to strength of availability*** Red box means negative improvement whereas Green box means positive improvement as compared to previous wave


32 31 32 3336 36 37

41 39 40 40 43 43 45 4448

31 31 32 3235 35 37

40 39 41 41 42 42 43 4248

31 31 32 3235 36 36 38 38 40 40 41 43 44 44 46

ARY Digital Hum A Plus Geo Urdu 1 PTV Home Filmazia Express Play Ent TVOne Aaj Geo Kahani Bol ARY Zindagi ATV Hum Sitaray


Entertainment Channels Position

W 3 Rank

W 2 Rank

W 1 Rank






1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

1 2 4 3 5 6 7 9 8 11 10 12 14 15 13

2 1 3 4 5 6 7 11 8 9 10 12 13 15 14

16

16

16

Channels Bouquet Position



Avg Position - 50+ Tertiary







Secondary

Primary

Tertiary


*Showing those channels which have more than 50% Reach** Green box means – positive improvement *** Red Box means – Negative improvement

49% 48% 48% 42% 24% 41% 30% 39% 30% 19% 24% 22% 17% 12% 17% 17%

48% 47% 45% 46%52%

48%48% 35% 51%

46% 48% 40% 50% 41% 26% 30%

2% 2% 2% 7% 16% 4% 12% 12% 5%14% 9% 10% 7% 19%

14% 9%

1% 2% 5% 5% 9% 7% 11% 14% 14% 21% 19% 28% 26% 29% 43% 44%

ARYDigital

Hum A Plus Urdu 1 GeoKahani

Geo Express PTV Home Filmazia ARYZindagi


ATV Bol


Slab Wise Placement

49% 48% 45% 40% 26% 41% 31% 37% 30% 16% 25% 20% 16% 12% 16% 15%

46% 47% 49% 45% 49% 47% 50% 38% 49% 49% 47% 50% 53% 49% 28% 34%

1% 1% 1% 7% 16% 3% 8% 11% 4% 16% 7% 6% 6% 13%15% 11%

4% 4% 5% 8% 9% 10% 11% 15% 16% 20% 22% 24% 25% 26% 41% 41%

ARYDigital




ATV Bol

Current WaveSlab 0 – 30 Slab 31 – 60 Slab 61 – 100 Not Present

47% 49% 47% 39% 23% 38% 29% 36% 28% 15% 24% 21% 15% 10% 16% 16%

48% 48% 45% 48%46%

49%46% 36% 50%

43%48% 38% 51%

39% 27% 34%

5% 1% 3% 8%19%

4% 14% 12% 6%17% 9%

9% 7%19% 14% 9%

1% 2% 5% 6% 11% 8% 11% 15% 17% 25% 19% 33% 27% 31% 43% 41%

ARYDigital




ATV Bol







Oct W 1

Oct W 2

Oct W 3

Sports Channels Analysis

95%

91%

87%

93% 93%

89%

94%

90%

85%

TEN Sports PTV Sports Geo Super


Sports Channels Reach & AVG Position

1

1

2

2

3

3

3030

34

29 29

33

2930

33

PTV Sports TEN Sports Geo Super


1

1

2

2

3

3

Reach Position

1 2 3 1 2 3

Oct W 3 RankW 3 Rank

W 2 Rank

W 1 Rank

W 3 Rank

W 2 Rank

W 1 Rank





International Channels Analysis

58%54%

15%

55% 53%

15%

55%48%

18%

CNN BBC World News DW Channel


International Channels Reach

1

60% 58%

20%

66%60%

20%

66%60%

16%

Animal Planet Discovery Channel National Geographic


2 3 1

1

2

2

3

3

NewsInformative

2 1 3

1 2 32 1 3

W 3 Rank

W 2 Rank

W 1 Rank

W 3 Rank

W 2 Rank

W 1 Rank





55 55

52

53

54 54

5253

54

CNN BBC World News DW Channel


International Channels Position

1 2 3

48 49

53

46 46

50

4748 48

Animal Planet Discovery Channel National Geographic


1

1

2

2

3

3

NewsInformative

1 2 3

1 2 31 2 3

W 3 Rank

W 2 Rank




W 1 Rank

W 3 Rank

W 2 Rank

W 1 Rank


Kids Channels Analysis

84%

44%39%

0%

83%

48%43%

0%

84%

47%43%

0%

CartoonNetwork

Nick Cinemachi Toonami


Kids Channels Reach & AVG Position

1

1

2

2

3

3

4

4

33

39 40

0

3134

38

0

31

38 40

0

Cartoon Network Cinemachi Nick Toonami


1

3

2

2

3

1

4

4

Reach Position

1 2 3 4 3 2 1 4

W 3 Rank

W 2 Rank

W 1 Rank

W 3 Rank

W 2 Rank

W 1 Rank





Disclaimer Disclaimer:

❖ The report in hand is the comparison of three waves – the field work which was conducted in from Oct 05th to Oct 10th 2018is denoting as “1st Previous” and Oct 15th to Oct 20th 2018 is denoting as “2nd Previous Wave” whereas field wave of latestwave is conducted from Oct 25th to Oct 31st 2018 & denoting as “Current Wave”

❖ In 1st Previous Wave 162 cable operators were covered, In 2nd Previous Wave 161 cable operators were covered, whereas inCurrent Wave 158 COs are covered .

❖ The data is collected from households/ shops – i.e. one household/shop for one cable operator❖ One household/shop visited within specified dates of specific wave❖ Pulse Consultant is only responsible of the data which is collected within above specified dates❖ Reading recorded after tuning and video recording also done for almost 90% of the COs❖ Sometime due to any political / technical issues – any specific channel couldn’t appear for few days, if audit done during this

period PC will collect the info whatever is appearing on TV❖ In COAT – almost 85% are flat screen TVs❖ Confidence on the provided data is 95% with just (less than) ±5% error margin❖ We are not covering those households, which are using any specific devise (e.g. Digital Box) for more TV channels

Pulse Consultant …

A Reliable and Trustworthy name in the field of Marketing, Social, Media and Opinion Research

This Distribution Audit conduct three times in a month – for Media Planning it’s a vital tool – If you need it –Please Contact Pulse Consultant

20% Special Discount for #PAS Members

Thank You !!!

To Get the Comprehensive Report of COATPlease Contact :Kashif Hafeez [email protected]

mailto:[email protected]

#cablesoperatorsaudittracking (#coat) october report · 73 72 68 61 54 52 ary news express news...

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