GFOC (C3) UPDATE

October 28, 2009

Financials

• We have met bank covenants

• We are profitable

• We are maintaining our cash position

• Our outlook is stabilizing

• But, we are not out of the woods….

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“THE PHYSICS OF MEDIA ARE CHANGING”*

Limited distribution channels

Abundant attention

Unlimited distribution

Attention scarcity

*http://www.fistfulayen.com/blog/?p=147

So this requires

a different mindset

different approaches

different ways of working

http://www.flickr.com/photos/adviceposters/sets/72157602720078403/

UNDERSTAND HOW THEY WORK

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Every community has super-users – high authority, highly active

Know who they are

Company Confidential

• Our mission is to be the information provider of choice through a dynamic mix of innovative products and services. We will create ad maintain mutually beneficial, long-term relationships with our customers, employees, and the communities we serve.

• Strengthening communities by engaging and informing participants through interactive processes.

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Mission Statement & Vision

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Culture• Franchise Start up

• Baseball Hockey

• Intrude Relationship

• Authority Transparency

• Product Network

Trust, Fairness, and Accuracy

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Change in the way we do business….

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• Traditional network of products and services: assuming one size fits all.

• Push of information and content.

Newspaper BroadcastCommercial

Printing

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Employee Expectations Each employee will move the Culture:

Permission Seeking

Awaits DirectionFocused Job Responsibilities

Agree; Avoid Conflict

Do things perfectly; Takes few chancesMakes "popular" decisionsMediocre performance is acceptable/standard

Preserves the status quo

Independent Actors - Works Freely within Established BoundariesSelf-Learner, Seeks Information

Wear Multiple HatsBuilds Constructive and Effective Relationships

Willingness to try new things and fail

Makes timely, necessary decisionsRaising the bar; high achievement becomes the standardResults driven - can be counted on to achieve/exceed goals

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Community(customers, sources, partners,

subscribers, events, advertisers, etc.)

Productsprint, digital,

broadcast

Sales & Customer

Care

Commercial Content

Information Content

Print Production

HR & Facilities

Technology Accounting

Capacity/Tools/Resources Layer (“The Roadies”)

Content Layer

Build & Sell Layer

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Coordinated Efforts

Digital

Print Broadcast

Marketing

Training

Management Customer Care

Information Content Commercial Content

PP&D Sales

Technology

HR & Facilities

ProductionAccounting

Corporate

Integrated Content Management Framework

Blogs & Forums

Core / Packages

CGM/Wikis

Micro Targeted Mobile/GPS Online

Integrated Content Management Framework

Community(Content)

Advertising(Content)

Micro-Channel

(Services)

News/Weather(Content)

EcosystemPlatform/Services

Integrated Content Management Framework

Questions or Comments?