Advertisement Performance Series

Apple iPhone7 Release

2015-2016

- C2C Group -

Katelyn Cox

Lucas Hershberger

William Edgar

http://xinfectionx.deviantart.com/art/Grunge-Apple-Logo-371102383

http://icons.mysitemyway.com/legacy-icon-tags/question-mark/

Join the party.

http://anchorbcr.com/your-weekend-party-hotspot-kicks-off-at-9pm-tonight/

Ages 18-24

31%

43%

Apple

Android

26%

Other

• Experienced Artist

• 38.1k - Twitter

• 35k - Instagram

• 169k - Facebook

• Available for whole tour

• Edgy

• Appeals to target market

Apple designs Macs, the best personal computers in the

world, along with OS X, iLife, iWork and professional

software. Apple leads the digital music revolution with

its iPods and iTunes online store. Apple has reinvented

the mobile phone with its revolutionary iPhone and App

Store, and is defining the future of mobile media and

computing devices with iPad.

• Revenue -

170billion

• Net Income –

37billion

• 425 Retail Stores

• 98,000

employees

• Creation of Production Team

• Music Producer

• Extras

• Actors

• Directors

• Publication teams

• Human Resources

• Legal Team

• Public Relations

• On Set Directors

• Town ‘hosts’

http://www.christiedigital.co.uk/emea/business/visual-solutions-case-studies/visual-solutions-application-stories/Pages/alfa-bank-4d.aspx

• Permits

• Song Rights

• Rental Contracts

• Extra Contracts

• Third Party Use

• Construction Permits

• Noise Permits

• Distribution & Sale of Songs

• Sexual Harassment Training

• Breaching of Contracts

• Safe Codes

• Property Loss

• Property Damage

• Weather

• Film Permits

Ethical & Socially Responsible: Apple.

• Approximate cost for each show:

• Document of Event – $2,000

• Equipment – (initial cost) ~$1,000,000

• Travel – (city to city) ~$2,000

• Labor – ~$5,000

• DJ – ~$5,000

• Permits – ~$2,000

• Venue – ~$2,000

• ~$18,000 per city & ~$1,180,000 total

Goals• 20% higher pre-sale than iPhone6

• Gain 8% of the target market (18-24)

• Create Brand Awareness

• 3-5% of sales in other departments

• Create life long, brand loyal consumers

• Create a lifestyle brand for technology

http://iphone7update.com/

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