22-23-24 MAY 2018

PUDONGSHANGHAI

SHANGHAI NEWINTERNATIONALEXHIBITIONCENTER

About Informa and Shanghai Baiwen Exhibitions

Informa plc is one of the world’s leading business intelligence, knowledge, and events businesses, with more than 8,000 employees in over

With the creation of the INFORMA BEAUTY cluster, Informa has reinforced its strong presence and leading position in the global Beauty

events market, creating a powerful network of Beauty events globally. The Informa Beauty portfolio includes China Beauty Expo, Beyond

Beauty Asean, China Chengdu Beauty Expo , Mekong Beauty Show . Informa Beauty’s events span the full spectrum of the Beauty sector,

including Packaging, Contract Manufacturing, Ingredients, Full Service, Nutricosmetics, Fragrances (both ingredients and finished

products), Wellness & Spa, Hairstyling and Healthcare, catering to the mass market and the luxury sector.

Shanghai Baiwen Exhibitions is one of the most successful and professional exhibition organizers in China. Founded in 1997, the company

has developed into a leading exhibition enterprise with international standards in China.

WECHATWEBSITE

Contacts

Become an exhibitor and reserve your space NOW!

International Sales

exhibitions@chinabeautyexpo.com

Tel: +86 21 2326 3697 Fax: +86 21 23263701

WHO ARE WE?

2017Facts and Key Figures

· 3,017 Exhibitors from 34 Countries and Regions (+17.5% from 2016)

· 412,500 visits from 80 countries and regions (+6.5% from 2016)

· 250,000 sqm of exhibition space (+25% from 2016)

· Over 50 onsite conferences and activities

——Quote by Ying Sang

Secretary General of China Beauty Expo

Top 10 visiting Countries & regions

ChinaKorea

TaiwanHong Kong

JapanThailandMalaysia

USAIndia

Indonesia

VISITORS

SLOVAKIA

Europe14.24%

South America1.59%

Africa2.63%

Asia70.53%

North America8.09%

Oceania2.94%

EXHIBITORS18 National and Group Pavilions:

TAIWAN

Satisfaction

Look for local agency

Develop new business relationship

New Products Launch

Promote the company and brand image

Strengthen the connection with present clients

Research on new market trends

84.08%

79.70%

87.07%

87.14%

87.01%

86.61%

WHO ARE WE?

Beauty event in Asia and the leading marketplace for China. It has become the first step for international cosmetic

companies entering the Asian beauty market.

1 2

With more than 1,000 Beauty Suppliers, the COSMETECH section welcomed the leaders of supply chain. Visitors to COSME-

TECH included beauty companies and manufactories decision makers such as purchase managers, product development,

R&D and laboratories to meet more than 1,000 international and local suppliers.

It’s really impressed that the show has become international and it has lots of brands, exhibitors and people. I think this is a right step to be

here when I am working some business projects in China. We’ve already planned a bigger booth in the future.

——Dario Ferrari，Founder & CEO，Intercos

The exhibition is so big that I have visited most of my suppliers and I am so impressed by the N5 hall and the innovation zone.

，Chairman, FMM Malaysian Cosmetics & Toiletries Industry Group

CATEGORIES

Packaging

Luxury Packaging

OEM/ODM/OBM

Ingredients and Raw Materials

Machinery and Equipment

Pumps/Valves/Sprayers/Caps and Accessories

Others

31.37%

5.45%

22.47%

3.29%

19.76%

16.66%

1.26%

VISITOR FROM

Brand Purchaser Directors

Brand Owners and Decision Makers

Marketing and Designers

Importers and Agents

R&D and Institutes

Others

34.20%

18.4%

17.3%

20.87%

14.2%

9.72%

VISITOR INTEREST

Personal Care Ingredients and Formulation

Household Care Ingredients and Formulation

OEM/ODM/OBM

Color Cosmetics and Premium Packaging

Other Packaging

Machinery and Equipment

Accessories

59.16%

19.9%

58.64%

38.85%

15.71%

17.24%

24.68%

EXHIBITORS

N4 stands for “Premium packaging & Colors” hall serving fragrances

and colors. where “premium luxury Beauty Supply chain will show

case INNOVATION for Seniors and Millennium brands.

Highlight - N4 HALL

SHOW ATTRACTIONSSupply Chain Summit

• New beauty industry technology and trend.

• Contract manufacturers novelties in industrial process to be

discussed.

• L’Oreal, LVMH, Shiseido, Jala, Intercos, Easy-Care , Thai-Ho , TCI

Group , Symrise, Beautystream and Mintel on stage as panel of

speakers

New 2018ADVANCED SCIENCE & INNOVATION

•

home and personal care manufacturers, ingredients suppliers and product testing from all over the world.

• Gaining insight into global trends, conference, activities and networking with world-class experts.

IFSCC congress summit during CBE with one and half day dedicated to innovation and formulation by IFSCC members

COSMETECH

3 4

“Everybody in France knows there is a rule that if you want to do something on the Chinese market, you have to be in China Beauty Expo.

And, if you want work in every where in Asia like the Philippines , Indonesia, Malaysia, you have to be here. That’s the reason why I think the

real gate of Asia is in Shanghai CBE.“——Mr. Marc- Antoine Jamet, Secretary General, LVMH / President, Cosmetic Valley

“This is my first time to come to China Beauty Expo, and it’s such an amazing and big collection and I think, for the overseas, we must

come. I will recommend buyers to come to Shanghai because there are such opportunities for us in any other Asian markets. We should

follow this event.”

——Sherry Sjiamsuri, Merchandising Director Cosmetics & Fragrances, Sogo Indonesia

CATEGORIES

Skincare

Masks

Color Cosmetic Products

Perfume & Fragrances

Cosmetics & Make-up Accessories

Maternity & Baby Care

Oral Care

31.5%

8.5%

6%

3%

6.2%

3.5%

3.7%

Toiletries

Men’s Care

Household Cleaning Products

Imported Beauty Products

Retail League & Services

Paper Products

9%

1.7%

2.8%

18.1%

3.2%

2.5%

VISITOR FROM

Agents / Distributors

Cosmetics Retail Stores / Chain Stores

Importers / Distributors

E-commerce/ Mobile Commerce

Supermarkets

23.3%

28.4%

11.3%

9.6%

7.4%

Department Stores

Commercial Centers

Mom & Baby Shops

Drug Stores

Others

6.6%

4.5%

5.6%

3.7%

4.7%

SHOW ATTRACTIONS

Beyond Beauty Trends Asia • Partnering with the global industrial leaders , China Beauty Expo

highlights upcoming beauty trends in cosmetics colors, fragrances,

packaging as well as rules and regulations.

• Attendees will take away informative, engaging and practical information

covering the most important and timely issues relevant to todays' beauty

business environment.

Business Meetings Asia• An ideal opportunity to target beauty brands, retailers, distributors for

one-to-one meetings to explore business development and collaboration.

• Multiple networking opportunities to expand market reach, source the latest

products and services, find commercial and development partners or to

underpin competitiveness in beauty related markets.

China Cosmetics Retail Summit• Gathering over 1,000 attendees including cosmetics chain store owners,

agents, managers from supermarkets and department stores to discuss hot

topics in China's and Asia's cosmetics industry as well as seek solutions for

retailers' operations issues, revealing the competitive edge of retailing in

physical stores and giving insights on innovative operation of the cosmetics

chain stores.

• Gathering the expertise of tomorrow’s beauty trend setters.

• A place where brands can express their creativity, ideas and visions with exceptional activities

• A district based on beauty innovations that will inspire visitors to challenge brands and discover

Highlight - N5 FASHION DISTRICT, TRENDS OF TOMORROW

EXHIBITORS

COSMETICS

Including all the cosmetics and toiletries from all around the world-starting with multinational companies and continue with

young and emerging enterprises.

5 6

With more than 1,000 Beauty Suppliers, the COSMETECH section welcomed the leaders of supply chain. Visitors to COSME-

TECH included beauty companies and manufactories decision makers such as purchase managers, product development,

R&D and laboratories to meet more than 1,000 international and local suppliers.

CATEGORIES

Nail Art

Eyelash and Embroidery Beautification

Beauty Salon and SPA Products

Beauty Salon and SPA Equipment & Furnishing

Medical Beauty

Hair Salon Products, Equipment and Furnishing

Related Services

10.02%

14.3%

24.74%

27.26%

18.12%

2.84%

2.72%

E4 will show the cutting-edge medical anti-aging technique, products and projects and the

high-end professional beauty skin care products and equipment, leading China medical beauty and

anti-aging industry into rapid development through connecting the international resources.

Highlight - E4 HALL OF MEDICAL BEAUTY & ANTI-AGING TREND

At China Beauty Expo 2017, my business is better and there are more visitors who like my products, which is important for us. So we will

invest more in China.

——Francisco Magalhães，Commercial Director, MESOSYSTEM S.A / MCCM Medical Cosmetics

VISITOR FROM

Beauty Salon

Nail / Eyelash Beautification & Embroidery Stores

Professional Beauty Brands

Professional Beauty Agents / Distributors

Anti-aging Centers

SPA

25.3%

21.6%

12.5%

13.5%

10.7%

11.1%

Plastic Surgery Institutions

Hair Salon

Training Centers

Fitness Clubs

Others

9.03%

6.5%

5.3%

3.7%

2.1%

SHOW ATTRACTIONS

Medical Beauty Anti-Aging ConferenceA gathering of local and international medical beauty and anti-aging experts

will explore the industry’s current climate in China, global trends and latest

topics, seeking resolutions in the issues face by the industry.

China International Nail & Eyelash

An international cultural event which is aimed at the subdivision industries to

international communication, charity events and selection.

S-Beauty International CompetitionAn international competition, and it is also a fashion grant event to share

resources and connection with international buyers. It aims to promote the

advanced technology of international professional beauty industry and further

the popularization of cosmetics brands and beauty apparatus.

CBE Embroidery Beautification SummitThe high-class grand international event in the embroidery industry which will

attract 300,000+ professionals in the professional beauty industry and the

embroidery elites from 30+ countries, besides, it will gather the groups from 8

countries to take part in the competition.

“China Beauty Expo has established the global beauty ecosphere. Professional Beauty in CBE is heading to international market. Currently,

I can find almost all of home and abroad latest and most fashion beauty products at CBE.”

——LI Weicheng, President, Beauty and Hair Beautification Association of Sichuan Province

EXHIBITORS

PROFESSIONAL BEAUTY

7 8

Art Culture Festival

Cosmetech

W4:international packaging, Color cosmetics

packaging

W5:Packaging

N1:OEM/ODM, Packaging

N2:Raw materials, Ingredients and Formulation,

Packaging

N3: Machinery and equipment

N4:Color cosmetics Packaging, Luxury packaging

Professional Beauty

E4:International Pavilions, Medical Beauty and

Anti-aging Skin Management, High-end Professional

Beauty Skin Care Products, Professional Beauty

Equipment;

E5:International Pavilions, Medical Beauty and

Anti-aging Skin Management, Nail and Eyelash

Beautification & Embroidery Products, High-end

Professional Beauty Skin Care Products;

Cosmetics

W1:Skincare , Personal care

W2:Perfume &Fragrances, Cosmetics & Make-up

accessories

W3: Cosmetics & Make-up accessories，Maternity &

Babycare, Oral care, Household cleaning products

E1:Skincare, Masks, Men’s care

E2:Imported beauty products, international

Cosmeceutical Products

E3:Imported beauty products, international

Cosmeceutical Products

E6:WeChat E-commerce and Related Services,

High-end Beauty Skin Care Products;

E7:International pavilion, Imported beauty

products

N5:Color Cosmetic products, Perfume

Beauty AfricaLAGOS, NIGERIA

AMWCMONACOVifafoods Europe

GENEVE, SWIZERLAND

Vifafoods AsiaHONK KONG, CHINA

INFORMA BEAUTY

EXPO PORTFOLIO

China ChengduBeauty ExpoCHENGDU, CHINA

SOUTH WEST CHINA BEAUTY SHOW

CCBE IS PART OF INFORMAEXHIBITION BEAUTY PORTFOLIO

WWW.CHINABEAUTYEXPO.COM22-23-24 Oct 2017

China Beauty ExpoSHANGHAI, CHINA

WORDLEWIDE BEAUTY SUPPLY CHAINAND FINISH PRODUCTS PLATFORM

WWW.CHINABEAUTYEXPO.COM

23-24-25 May 2018

Beyond BeautyAsean BangkokBANGKOK, THAILAND

IMPACT EXHIBITION & CONVENTION CENRE

WWW.BEYONDBEAUTYASEAN.COM

21-22-23 SEP 2017

MekongBeauty ShowHO CHI MINH CITY, VIETNAM

POWERED BY BEYOND BEAUTY EVENTSPOWERED BY K-BEAUTY EXPO

SAIGON EXHIBITION ANDCONVENTION CENTRESECC

WWW.MEKONGBEAUTYSHOW.COM

13-14-15 Jun 2018

MediaMedia KitExtra promotion and branding channels

150,000+ views per month counted by the duo-language website www.chinabeautyexpo.com, as well as cross-promotes with other INFORMA BEAUTY websites.

Social Media150,000+ followers on WeChat 7,000+ followers on Facebook

E-news200,000+ mails to qualified industry professionals

Cosmetics News Magazine100,000+ bi-monthly distribution

International Media & Partners

9 10

E8E9

Advanced Science & Innovation Hall

Opening Ceremony

1＃

2＃

3＃

"Premium

packaging &

colors" Hall,International

Pavilions, Big Design Trend

Show,

N5 D

istrict, InternationalPavilions, Skincare,Color Cosm

etics,Perfumes

&Fragrances,

International Pavilions, M

achinery and equipment,

International Pavilions, O

EM,Packaging,

OEM/O

DM

,International Pavilions, Packaging,

WeChat Commerce

WeChat E-commerce

and Related Services,

Professional Beauty

and Hair Products,

2018 China Beauty ExpoFLOOR PLAN

International Pavilions,

Professional Beauty Equipment ,

High-end Professional Beauty

SkinCare Products,

International Pavilions,

Imported beauty products,

International cosmeceutical

products,

International Pavilions,

Imported beauty products,

Skincare,Masks,

Men’s Care,

International Pavilions, Medical

Beauty and Anti-aging Skin

Management, Nail and Eyelash

Beautification & Embroidery Products,

High-end Professional Beauty Skin

Care Products;

International Pavilions,

WeChat E-commerce and

Related Services, High-end

Beauty Skin Care Products;International Pavilions,

Imported beauty products,

Packaging

International Packaging,Color Cosmetics&Make-up,Accessories,

Matemity&baby care,Color Cosmetics&Make-up,Accessories,Oral care,Household cleaning products,

Perfumes&Fragrances,Color Cosmetics&Make-up,Accessories,

Skincare,Personal Care