c19 how many licks does it take to get to the center of a tootsie pop? ... we finally have the...
DESCRIPTION
Recently the admissions recruitment world has seen a dramatic shift. Everyday new opportunities pop up that allow students to connect, research and even apply to their top choice colleges and universities. The question then is which touch point(s) really made the difference in the students decision to apply and enroll? Through thousands of student survey responses and focus groups we will attempt to determine how many touch points and communications it takes to generate an enrollment from an inquiry.We will also share which communications have the most impact at various stages in the enrollment process. Don’t take it from us... take from the students you are recruiting!TRANSCRIPT
How many licks does it take to get to the
center of a Tootsie Pop?
Connect: @gilrogers #IACAC
What is Zinch?
• Zinch connects colleges
and universities to best-
fit students
• Over 4MM students have
used Zinch to connect
with schools
• In 2012 to date, Zinch
has helped 40% of all
college bound seniors in
their college search
From the Students
Why this study?
Survey Methodology
Our Findings
Researching Schools
RESEARCH
APPLIED
ADMITTED!
8
Right Time | Building their consideration set
Right Time | Building their consideration set
10
Preferred Channel | Resources utilized
As Recently as Last Week
Right Channel | Websites used to gather info
Right Channel | Direct Mail
14
Right Channel | Direct Mail
14
Right Channel | Direct Mail and Diversity
Right Message | Relative Weight
Right Message| E-mails that resonate
Applied
RESEARCH
APPLIED
ADMITTED!
From the Students
Preferred Channel | Resources Utilized
Right Timing | Outreach that matters
Right Message| E-mails that resonate
Recommendation | Counselor Outreach
• Guidance Counselor Outreach Beyond High School Visits
• Newsletters focused on resources and not “fluff”
• Messaging based around what gets the greatest response
Accepted/Deciding Where to Enroll
RESEARCH
APPLIED
ACCEPTED
From the Students
Preferred Channel | Resources Utilized
Industry Best Practices
Tactical Events and Programs
Personalized Interaction
The Results
Key Takeaways
