Faculty/Presenter Disclosure

• Presenter: Marty Mako

• Relationships with commercial interests: – Grants/Research Support: None – Speakers Bureau/Honoraria: None – Consulting Fees: None – Other: None

CFPC CoI Templates: Slide 1

CASTLE Project: A Unique Public Health-Primary Care Partnership

Prevent More to Treat Less: Public Health and Primary Care Together

Thursday June 5, 2014

Marty Mako, Health Promoter, Regional Lead Niagara Region Public Health

Funding provided by the Public Health Agency of Canada

• Creating • Access to • Screening and • Training in the • Living • Environment

CASTLE Goal & Objectives

• Develop • Implement • Evaluate an innovative model to increase cancer screening among under or never screened populations

Supporting Partners: Government

• Cancer Organizations (CCO) • Social Housing • Community Services

(Seniors and Social Assistance)

• Parks and Recreation

Supporting Partners: Primary Care

• Community Health Centers – Centre De Santé Communautaire – Aboriginal Health Centre

• Local Physicians • Mobile Screening Coach • Pharmacies

• Dedicated workgroup • Partnership with Community Health Centres • Collaboration with the Screen for Life Mobile

coach • Promotion of FOBT test to pharmacies to

increase access • Outreach to local physicians, including letters

Primary Care Engagement Strategies

Supporting Partners: Neighbourhood

• Neighbourhood

Associations • Churches • Food Banks • Tenants Associations • Non-Profit

Organizations • Service Clubs • Volunteers

Lessons Learned from Partnerships

• Don’t rush the relationship • Shared visions, goals and project timelines • Listening is the price you pay for partners

time • Face time is crucial. It’s not just about emails

Lessons Learned from Partnerships

• Avoid the health jargon and use clear language • Have fun! • It’s a long and winding road… take the time to

travel the path

Why a Community Health Broker?

Building trusting relationships with residents

Integrating with established events/ community groups

Using a Peer-to-Peer Approach

A Day in the Life: Examples

Contacts www.castlenow.ca or e-mail castle@hamilton.ca

Innovative Social Marketing

Evaluation Methods

• Quantitative – Cancer screening appts – Attendance at events – Overall project reach

• Qualitative – Journaling – Meeting minute analysis

Sustainability: Beyond 2014… • Funding • Community-supported • Knowledge Transfer

CASTLE Project Team

• PI: Olive Wahoush, RN, PhD • Co-PI: Angela Frisina, RN, MHSc • Co-I: Faye Parascandalo, RN, BScN • Project Manager: Elizabeth Molinaro, MA • Regional Leads: Tricia Hack, RN, BScN;

Melanie Seguin, BA (Honours); Marty Mako, MBA; Diane Peart, RN, BScN; Jessica Wallace, RN, BScN; Eric Robertson, RN, BScN