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Beauty Without Cruelty Started the Cruelty-Free CoSmetiCS movement:

Back in 1959, the Lady Dowding became concerned about the use of live animals for testing of cosmetics. She decided to do something about it. This is what she had to say: “Of all the terrible cruelties perpetrated on animals by man, perhaps the most calculated and obscene is that known as vivisection—experiments on living animals. By its very nature it is cruel. Pain, suffering and distress are inseparable from this method of research.” — Lady Dowding

Her action started the “cruelty free cosmetics” movement and changed the way we think about cosmetics testing today, close to 50 years later. She started a non-profit trust to take up the issue, and subsequently, in 1963 she teamed up with Kathleen Long, a cosmetician and animal rights advocate, to start the Beauty Without Cruelty Cosmetics brand. The brand was meant to provide a viable alternative to the use of cosmetics tested on animals. That brand continues to lead the way today both in the UK and, since 1989, in the United States.

Beauty Without Cruelty has expanded to include a complete range of hair, facial care and body care products in addition to the extensive range of color cosmetics that the original company started with. Today the Beauty Without Cruelty brand in the USA is under the stewardship of Lotus Brands, a majority woman-owned, family business, and it remains focused on and dedicated to continuing to stand for cruelty free, effective and value-oriented natural personal care and cosmetics products.

Beauty Without Cruelty

ProvideS value-oriented ProduCtS: The brand focuses on providing outstanding products that are priced to provide you with “budget-conscious” pricing. Many of our products, for instance, provide 16 oz. at the same price as competitors may charge for 8 or 12 oz sizes of competitive products.

Beauty Without Cruelty ContinueS ProduCt reSearCh and develoPment: BWC has always tried to be a leader in formulation. All of the hair, skin and facial care products are both SLS-free and Paraben-free. The product line has always been Vegetarian in its ingredient selection. The brand is also now entirely Vegan.

BWC Formulation PrinCiPleS:• Cruelty Free – No Animal Testing

• Vegetarian -- Vegan Formulations

• Complete Ingredients Disclosures

• CCIC / Leaping Bunny and Vegan Certifications

• SLS/SLES-Free and Paraben-Free Formulations

• Extensive Selection of Gluten-Free products

• No synthetic or engineered fragrances

• Pure Premium Oshadhi™ Essential Oils For Fragrancing

BEAUTY WITHOUT CRUELTY…leading the way in cruelty-free natural cosmetics since 1963.

®© 2011 Lotus Brands, Inc. A majority woman-owned family businessP.O. Box 325 Twin Lakes, WI 53181 USA • Phone: 262 889 8561Fax: 262 889 2461 • Toll Free Order Line: 800 824 6396www.beautywithoutcruelty.com • bwc@lotuspress.com

Colour Cosmetics: Beauty Without Cruelty features an extensive line of cruelty-free colour cosmetics including our popular waterproof and ultimate mascaras, our Attitude Nail Colours, and our Infusion Lipsticks, as well as concealers, eyeshadows and powders. The lipsticks are free of carmine (which is sourced from beetles), and we use special new infusion technology to provide rich colours and an extraordinary colour palette to meet the needs of just about anyone. Please ask for detailed information about our BWC Colour Cosmetics or visit our website at www.beautywithoutcruelty.com to find out more.

FOR MORE INFORMATION: We maintain an extensive and detailed informational website at www.beautywithoutcruelty.com On our website you can find out more about our individual prod-ucts, view images, read the label copy, and see our complete ingredients disclosures, as well as learn more about our mission to bring awareness about the cruelty perpetrated on animals in the name of “beauty” which we are committed to helping bring to an end. We are also happy to reply to your inquiries by email or by phone during normal business hours.

hair Care: BWC provides something for everybody with our extraordinary selection of shampoos, conditioners and styling products.

ShamPooS and ConditionerS: We have an extraordinary range of highly effective, pH-balanced shampoos and conditioners for all purposes. Daily Benefits: Benefits all hair types while being gentle enough to be used every day. Volume Plus: Adds fullness and body.

moisture Plus: Benefits dry or treated hair. rosemary-mint-tea tree: For hair and scalp re-juvenation. laVenDer HigHlanD: Revitalizes all hair types.

Styling ProduCtS: Specialty products to support your hair styling needs

leaVe-in ConDitioner: Nourishing and supportive to all hair types.

“natural HolD” Hair sPray: Styling hold without being stiff or sticky while nourishing the hair.

Volume Plus sPray gel: Adds body & shine for a flexible styling hold.

Beauty Without Cruelty ProduCtS:

moiSturizerS: Classic facial moisturizers featuring pure premium Oshadhi™ essential oils for the fragrance profiles.

Daily moisturizer: Rich all day moisturizing protection for normal to dry skin. oil-free moisturizer: Relying on aloe vera & veg-etable glycerin to moisturize, a light moisturizer benefiting normal to oily skin.

maximum moisture Cream: A rich emollient blend featur-ing shea butter, avocado oil, kukui nut and macadamia nut oil as the base to provide ex-tra rich moisturizing action for dry, mature & stressed skin.

SPeCial treatment FaCial Care:A lineup of products to complement the cleansers and moisturizers for special needs.

BalanCing faCial toner: Refreshes, hydrates & tones the skin, for all skin types. Features herbal extracts, pure premium Oshadhi™ essential oils & vitamins to uplift & invigorate. Excellent for use after removal of makeup as well, light but not drying.

Daily faCial lotion sPf-15: For all skin types, this is an ideal lotion for daily use and also provides SPF protection to help protect your skin from the sun. Can be used under your normal makeup or on its own as a wonderful addition to your daily facial care routine with aloe vera, shea butter and rosehips to moisturize, replenish & smooth skin.

fragranCe free skin renewal moisture lotion 8% alPHa HyDroxy ComPlex:Refines your skin’s texture and feel while improving its ability to retain moisture. Shea butter, kukui nut, and rosa rubiginosa combined with pure premium Oshadhi™ es-sential oils keep your skin toned, smooth, and soft.

nourisHing eye gel: Light, oil-free, moisturizing gel that nurtures and helps protect the delicate eye contour from dehydration and helps diminish fine lines. Time-release formula combines powerful anti-oxidants, replenishing moisturizers, and botanicals to help neutralize impact of sun and other environmental factors to provide soft, smooth, youthful-looking skin around the eyes.

Purifying Clay mask: Gently clarifies and draws out impurities that can dull skin and clog pores. Creamy smooth, emollient, botanical formula deeply cleans without drying. Purifying clays combine with pure premium Oshadhi™ essential oils to invigorate & refresh while deep cleansing the skin. Benefits all skin types.

HyDrating faCial mask: Deeply moisturizes and replenishes your skin. Aloe vera and plant humectants restore, rebalance, and rehydrate your skin. Pure premium Oshadhi™ essential oils tone, calm, and revitalize. Benefits all skin types, especially mature, dried and environmentally-stressed skin.

make uP removerS: Our classic eye make up remover is one of our most

popular products overall!

eye make uP remoVer: Extra Gentle Eye Make Up Remover with herbal extracts and veg-etable glycerin gently removes all types of make up, including water-resistant, completely and easily without irritation. Leaves no oily residue. Make up can be re-applied immediately after use.

Creamy eye anD faCe make uP remoVer:

Removes all types of make up including water resistant, completely and easily without irritation, while supplying moisturizing and replenishment action to nurture the skin around the eyes and the entire face.

advanCed Skin Care SyStem: This special group of 5 coordinated products features Vitamin C com-bined with CoQ10 to provide deep cleansing, moisturizing and emol-lient action.

Vitamin C faCial Cleanser: Cleans and refreshes the skin without drying. Soap-free formula gently yet deeply cleanses the skin, and is suit-able for all skin types and daily use. CoQ10 combined with anti-oxidant Vitamin C nourishes and revitalizes the skin, restoring and maintain-ing a youthful-looking appearance, and is especially helpful for stressed or dried out skin. Pure premium Oshadhi™ essential oils pro-vide pleasant natural fragrance profile.

Vitamin C renewal Cream: A deep moisturizing cream that com-bines aloe vera with shea butter, botanical extracts, and pure pre-mium Oshadhi™ essential oils with Vitamin C, CoQ10 and green tea extract to provide the ultimate deep-moisturizing experience. For all

skin types.

Vitamin C faCial moisturizer sPf 12: A light yet effective moisturizer providing a wide spectrum formulation for protecting and rejuvenating the look of the skin. The SPF provides protection and aids against sunburn, while Vitamin C, CoQ10, shea butter, rosa rubignosa and pure premium Oshadhi™ essential oils, together with green tea extract and other botanicals give the skin nourishment and support. Particularly beneficial for dry or environmentally-challenged skin. For all skin types.

Vitamin C HanD & BoDy lotion: Perfect all around anti-oxidant rich hand & body lotion suitable for general and daily use. Emollient action is supplemented by antioxidant Vitamin C with CoQ10, and other botanicals and pure premium Oshadhi™ es-sential oils. Contains borage oil, rosa rubignosa and other beneficial oils for balancing, enriching and nourishing the skin while providing all-around moisturizing action.

Vitamin C Vitality serum: Uses active forms of vitamin C and Co Q10 to improve skin clarity, tone, and texture. Anti-oxidant vitamins A, C, and E combined with green tea and grape seed extracts help neu-tralize the drying effect of environmental factors to keep skin firm and youthful-looking. Powerful humectants deeply moisturize your skin to smooth and soften. Pure premium Oshadhi™ essential oils nurture & provide the pleasant fragrance profile. Concentrated moisturizing & nourishing action.

hand and Body lotionS: Our all-purpose hand & body lotions are suitable for daily use, are pH balanced, and are blended to be emollient but not greasy in tex-ture. We provide both fragrance free and fragranced options.

Fragrance-Free Hand & Body Lotions: fragranCe free lotion: Our original formula-tion, this remains our most popular hand & body lotion treatment. Moisturizes, softens, protects, and replenishes your skin with aloe vera gel and rich emollients shea butter, jojoba and kukui nut oil. Use daily for maximum benefits. This fragrance-free formula can be used right out of the bottle or customized by adding your favorite essential oil (such as lavender, rose, or chamomile).

extra riCH fragranCe free lotion: For those who need added deep moisturizing and emollient action to help counteract the drying ef-fect of environmental influences or stressed skin, we combine deeply emollient tamanu, jojoba oil and shea butter with green tea extract, anti-oxidant vitamins, natural botanical extracts and hydrosols and herbal macerates extracted in olive oil. The result is the ultimate full-body moisturizing experience.

Fragranced Hand & Body Lotions: sweet laVenDer lotion: Our classic blend of emollient oils, aloe vera and botanical extracts is uplifted with pure premium Oshadhi™ essential oil of Lavender to provide the most popular fragrance to enhance your experience with just the right fragrance note.

wilD ylang ylang lotion: For those who want a richer, more exotic tropical fragrance note, we provide our classic lotion blend with pure premium Oshadhi™ essential oil of Ylang Ylang.

Skin Care: We provide a complete range of products to cleanse, tone, moisturize and provide special treat-ments for healthy-looking, radiant skin. Pure premi-um Oshadhi™ essential oils provide pleasant aro-matic profile to uplift, relax & soothe.

FaCial CleanSerS: Three facial cleansers to address special facial care needs.

HerBal Cream faCial Cleanser: Benefits normal to dry skin.

extra gentle Cleansing milk: Benefits dry, mature & stressed skin.

3% alPHa HyDroxy ComPlex faCial Cleanser: Benefits normal to oily skin.