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C R A Z Y T E E Z

Abhilasha Meena (MS-02)

Kartik Teja Kommuri (MS-22)

Rajiv Ranjan Keshri (MS-40)Sandeep Jarosia (MS-46)

Umas shankar Prasad (MS-58)

Kaushlendra Kumar (MS-72)

Express Yourself!!!!

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What Crazy Teez is all about?

Business:

Crazy Teez is an exciting new business that allows people tocustom design a shirt

By intelligently leveraging cutting edge technology, it will

harness the power of computer sublimation to allow

custom shirt printing in production runs as small as 1 unit!

Opportunity:

Customization: Complete choice of material, style of the

shirt, image or graphic, design on the shirt

Fanaticism for a sports teams, fan clubs, celebrities, movies

Effective marketing tool for brand promotion

Also used to promote social causes and propagate messages

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EXPRESS YOURSELF!!

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Whereabouts

Store presence :

Crazy Teez will have a storefront in DelhiUniversity area(both north and south)

Special focus would be given to the otherschools/colleges/institution in and aroundDelhi.

Online presence:

Comprehensive website that allowsordering to occur anywhere.

Easy search engine optimization for thewebsite

Pay per click advertising

Use of social media marketing tools likeFB, Orkut, deals.com etc

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Objective

To be known as the premier custom T-shirt sublimationservice

To supply our T-shirt to all big schools/colleges andother institutions

To achieve profitability within 12 months

To design and implement strict financial controls to help

ensure success 6

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Mission

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Offer the finest in custom T-shirt sublimation production

Offer customers the best product at the best price

Delight the customers by exceeding their expectations

Quality

Price

Satisfaction

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Potential Customers

Colleges, Schools,Universities

Corporates, Fan clubs,Institutions

Promotional campaigns,

Social campaigns

Individual customers

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Bulk deals

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Market Segmentation

Market divided based onpurchase decisions

Group 1 : An alreadycreated graphic image to

be placed on the their shirt

Group 2: Custom artwork

to be placed on their shirt

Group 3: Institutionalcustomers

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Secret Sauce

Crazy Teez will leverage their two competitive edges toquickly gain market share.

The competitive edges are an unprecedented catalogue

of graphic images and the quality of their computergenerated sublimations

The marketing campaign will emphasize the ability to

completely customize a shirt. Youth events and studentgroups will be targeted.

The sales campaign will emphasize making theexperience as easy and pleasing as possible to

encourage repeat customers and word of mouthreferrals.10

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Graphics & Quality

Large catalog of graphics --

Crazy Teez is developing several strategic relationships with existing graphicscompanies that have an extensive images catalogs.

It would be difficult and expensive for Crazy Teez to create their own library

of graphics but by developing relationships with companies who ownexisting libraries, Crazy Teez will be able to offer its customers an expansive

array of imagery.

Quality of the sublimation -- Due to contacts at various outsourcers, the

best technology is assured, and the use of prototype technology, Crazy Teez

will be able to produce sublimations of much higher quality than any of

their competitors.This gives Crazy Teez a fantastic competitive edge.

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Sales Strategy

The sales strategy will emphasize the fact that ordering a shirt from Crazy Teez is a

very easy and pleasing experience.

The sales effort will work on the continual development of the website, the main

tool used for ordering. It will be quite important to have a friendly, easy to use web

interface for two main reasons.

There are so many choices available that it could become daunting to the customer.

The second reason is that a large portion of sales will be placed on the website.

The website embraces the philosophy of making the experience so easy and

pleasing that the customer comes back to buy more.

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Sales/Promotional Strategies

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Exemplary customer service. Having excellent service will provide thecustomer with the feeling that the business is looking out for thecustomer's interest.

When a customer places an order, they will probably be excited to seethe finished product, so Your Crazy teez will ensure the fastestturnaround time possible.

Sales will be boosted by offering customers a high quality product. Wewill use high grade cotton shirts and state-of-the-art sublimationprinting materials.

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Sales strategy (contd)

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Cloth

suppliers

Print Material

suppliers

Institutional

customers

Individualcustomers

CRAZY TEEZ

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Marketing Strategy

Advertising -- Crazy Teez will run ads in several teen/young adult magazineswhose readership demographics are similar to Your T-Shirt!'s.

Youth events -- Different events sponsored as a means of increasing visibility.These include but are not limited to music festivals and sporting events

Student groups -- Attempt to gain awareness of the different student groupswho actively purchase shirts for their members.

Awareness through a combination of sponsorship of student organizationevents as well as advertisements in magazines that specifically target thisdemographic.

HUTK solutions own FMS venture which can popularize it in an unorthodox

manner 15

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Business Model

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T-shirt Sales

Hooded shirts

Institutional salesRevenue

Sales managers commission

Stationery, telephone etc

Advertising

SG&A cost

components, labor, capital & overheadsCost ofgoods

SG&A= selling, general and Administrative cost

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Competition

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Jellybelly

Funktees

Peepal tree

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Financials

Start up requirements Per store

Legal 10,000

Stationery 10,000

Machineries 1,75,000

Brochures 50,000

Computer Equipments 1,00,000

Rent 1,50,000

Insurance 10000

Office/Store Furniture 50,000Sublimation heat transfer unit 2,50,000

Website development 25,000

Cash required 10,00,000

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Calculation

Price 200 per t-shirt

VC 40 per t-shirt

Contribution 160 per t-shirt

Fixed cost 2000000

Break Even 12500 T-shirt

year 1 year 2 year 3 year 4 year 5

Target intitution 200 300 450 675 1013

Avg Demand@50/intitution 10000 15000 22500 33750 50625

Revenues 2000000 3000000 4500000 6750000 10125000

VC@Rs.40 400000 600000 900000 1350000 2025000

Contribution 1600000 2400000 3600000 5400000 8100000

Fixed cost 2000000 100000 100000 100000 100000

Profit/Loss -400000 2300000 3500000 5300000 8000000

0

2000000

4000000

6000000

8000000

10000000

12000000

1 2 3 4 5

Revenue

Revenue

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Status & Timeline

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1-2-121-1-12 15-1-1221-1-131-8-12 1-6-13

Prelimina

ryscreening

2014

Machinery

accumulation

1-4-12 1-6-12

Employee count 10 25 40 75 150 250 500 1000

Building stores/

websitedevelopment

institution

sales / expansion

Heavy promotion/

marketing

Second store

opening

Hire state

managerExpand to Metros

Launch new sub-

brands

25th store

Pan India

presence

1st store Opening

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Crazy Team

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Sandeep Jorasia - (Sales Head)

Umashankar Prasad -(Design)

Abhilasha Meena - (Creativity and HR)

Kartik Teja (Marketing)

Rajiv Ranjan Keshri - (Research)

Kaushalendra Kumar - (Operations)

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Crazy Questions ??