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University of Cologne Faculty of Management, Economics and Social Sciences

Overview

Sustainability as one of today's hot topics is the key issue in the CEMS Block Seminar offered by the

Cologne WiSo Faculty: "Sustainability in Management: Applications to Logistics and Tourism."

The Cologne CEMS Block Seminar is taught by an interdisciplinary team and supported by business

representatives. The seminar offers a well-balanced mix of theory and case studies with a focus on tourism

and logistics.

The Block Seminar hosted by the Cologne WiSo Faculty takes place between September 28th and October

2nd, 2014 in the medieval town Oberwesel. Oberwesel is located in the lovely Upper Middle Rhine Valley,

UNESCO world heritage area and one of Germany's major tourist attractions, making the programme a

really enjoyable and valuable experience.

Please find in this guide the schedule for the Block Seminar offered by the University of Cologne as well as

some useful information about your stay in Oberwesel.

Content

Scope and learning objectives......................................................................................................................... 3

Programme ...................................................................................................................................................... 4

Staff ................................................................................................................................................................. 7

Courses preparation ...................................................................................................................................... 10

Excursions and Social Events ....................................................................................................................... 13

Practical information ...................................................................................................................................... 14

Important addresses ...................................................................................................................................... 15

Map Oberwesel ............................................................................................................................................. 16

Schedule overview ........................................................................................................................................ 18

3


Scopeandlearningobjectives

Nowadays environmental and social issues, such as climate change, ressource scarcity or protection of

human rights, have become key challenges in many industries, impacting on several managerial

dimensions, from strategy to operations. Sustainability is providing new constraints to business, since

governments and NGOs are imposing new regulations on pollution and are requiring higher standards

with regard to labour conditions or respect of local communities. At the same time, sustainability opens

new opportunities to companies, such as developing new market segments, increasing ressource

efficiency, or improving legitimacy and reputation.

The Block Seminair intends to familiarise graduate students with these challenges, focusing in particular

on the topics of sustainability management in the tourism sector, and on logistics and supply chain

management. Tourism is a rapidly growing industry and a major source of income for many countries,

firms and local economies. But tourism is also generating multiple problems like degradation of

environmental ressources, social dislocation, or loss of cultural heritage. An emerging trend in this

industry is to develop more responsible alternatives, termed sustainable tourism (or ecotourism), that

can provide people with exciting vacations, but respect environmental and social concerns. The second

topic addressed in the seminar is logistics. Globalization and economic growth are making the transport

of people and goods a critical factor of pressure on natural ressources and on society. At the same time,

globalized supply chains are asking for more transparent sourcing systems, and sustainable and

environmentally efficient approaches to manage the shipment of goods.

The seminar aims at equipping students with knowledge and skills required to address these new

challenges. The main learning objectives are:

Understanding the complexity of the sustainability challenges

Understanding the interdependences between the economic, ecological and social dimensions

of business

Learning the specificities of the sustainability challenges related to tourism

Understanding the multiple relations between logistics, supply chain management and

sustainability

Exploring specific cases such as sustainability and transport, city logistics and shipment of

goods

Acquiring basic knowledge on the main tools to manage environmental risk and sustainability

issues

Providing an exposure to practical cases and presentations by leading companies and NGOs in

this area.

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Programme

Sunday, 28th September

Monday, 29th September

Time Programme Location

3 p.m. Departure by bus to Oberwesel

Meeting point: “Albertus-Magnus-Platz”, Cologne

5 p.m. Arrival in Oberwesel in the youth hostel and check-in

Auf dem Schönberg Oberwesel

6 p.m. – 7 p.m. Dinner Dining-hall youth hostel

7 p.m. – 8 p.m. Introduction and briefing by Aurélie Civel, International Relation Center

Seminar room


8.30 a.m. – 10 a.m. From sustainable development to corporate sustainability (Prof. Stefano Pogutz)

Seminar room

10.30 a.m. – 12 a.m. Global change and corporate sustainability strategies: the business in nature concept (Prof. Rafael Sarda)

Seminar room

12 a.m. – 2 p.m. Lunch break Dining-hall youth hostel

2 p.m. – 4 p.m. Concepts in environmental risks (Prof. Rafael Sarda)

Seminar room

5.00 p.m. - 6.30 p.m. Guided City Tour Meeting Point at Liebfrauenkirche

7 p.m. – 9 p.m. Welcome dinner Weinhaus Weiler Oberwesel City center

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Tuesday, 30th September

Wednesday, 1st October


8.30 a.m. – 10 a.m. NGO presentation (Transparency International)

Seminar room

10.30 a.m. – 12 a.m. City Logistics (Prof. Werner Delfmann)

Seminar room


2 p.m. – 4 p.m. Sustainability in Air Transport (Prof. Werner Delfmann)

Seminar room

5.00 p.m.- 6 p.m. Company presentation (Barilla) Seminar room


7 p.m. – 8 p.m. Wine tasting (optional) Weingut Winfried Persch


8.30 a.m. – 10 a.m. Kimpton Case Study (Prof. Stefano Pogutz)

Seminar room

10.30 a.m. – 12 a.m. Environmental Conflicts in the World Economy (Prof. Adam Budnikowski)

Seminar room


2 p.m. – 4 p.m. Tourism and the natural environment - Team work (Prof. Rafael Sarda)

Seminar room

4 p.m. – 6 p.m. Tourism and the natural environment – student presentations (Prof. Rafael Sarda)

Seminar room


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Thursday, 2nd October


8.30 a.m. – 9 a.m. Check out Youth hostel reception

9 a.m. – 12 a.m. Student presentation. Assignment: Transport and Corporate Sustainability: the Impact of Environmental Issues on Business Strategy

Seminar room


1.30 p.m. Departure down town by bus

2 p.m. – 4 p-.m. Company presentation and Sustainibility Workshop – PWC (Dieter Horst)

Kulturhaus Oberwesel Rathausstraße 23

6 p.m. – 7 p.m. Bus back to Cologne

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Staff

Teachingstaff

Prof. Delfmann has been Professor and Director of the Department of Business Policy and Logistics

within the Faculty of Economics, Management, and Social Sciences at the University of Cologne since

1988. From 1999 until 2001 and from 2007 to 2009 he also held the position as Dean of the Faculty and

until 2010 the position as Vice-Dean for International Relations. From 1999 until 2003 he was Chairman

of CEMS and in 2004 he was awarded with an honorary doctorate (Dr. h.c.) from the Corvinus

University in Budapest, Hungary. Prof. Delfmann has been founder and head of national and

international working-groups in strategic management and logistics. His main fields of research are

Strategic and International Management, Global Logistics and Supply Chain Management,

Management of Logistics Service Providers, Aviation Management as well as Trade Fair Management.

Prof. Adam Budnikowski graduated in Economics at the Poznań University of Economics in 1971. He is

Professor at the Warsaw School of Economics and Director of the Institute of International Economics.

He hold the position as Dean of the World Economy Faculty from 1996 to 2002 and became the Rector

of SGH from 2005 to 2012. Prof. Budnikowski is specialised in international economies, with a focus on

globalization, international trade policy and international finance. His further interests include the

economic transition in Central and Eastern Europe as well as environmental policies. He is the co-editor

of the journal "Ekonomia i Środowisko" (Economics and Environment).

Prof. Dr. Dr. h.c. Werner Delfmann

Head of the Department of Business Policy and Logistics

University of Cologne

Cologne, Germany

mailto: [email protected]

Prof. Dr. hab. Adam Budnikowski

Director of the Institute of International Economics

Warsaw School of Economics

Warsaw, Poland


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Prof. Pogutz is graduated in Management at Bocconi University. Since 2009, he is chair of the CEMS-

MIM Faculty Group ‘Business and the Environment’. He has been for five years (2008-2012) the

Director of the Bocconi University Specialized Master in Green Management, Energy and CSR. His

research interests are corporate sustainability and innovation, clean technologies, and impact investing.

Socio-ecologist. Doctoral Award of the University of Barcelona in 1984. Fulbright Postdoctoral Scholar

and Associate Scientist Fellow of the Marine Biological Laboratory of Woods Hole (MA, USA) from 1986

to 1989. Since 1990 Senior Scientist of the National Council of Research in Spain (CSIC). Associate

Professor of the Operations and Innovation Department of ESADE from 1991.

Coordination

Aurélie Civel, Dipl. Soz., Dipl. Pol.

International Programme Management

Faculty of Business, Economics and Social Sciences

International Programmes Manager


Prof. Stefano Pogutz

Junior Professor of Management at the Departmentof Management

Institute of Technology and Innovation Management, Università Luigi Bocconi

Mailand, Italy


Prof. Rafael Sardá

Associate Professor of the Operations Management and Innovation Department

ESADE, Barcelona, Spain


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Guest speakers

Transparency International

Transparency International is a German non-governmental organisation that monitors and publishes

corporate and political corruption in international development.

Speaker: Jermyn Brooks, Transparency International Booard

PricewaterhouseCoopers

PWC is one of the world's largest professional services organisation that helps its clients to build value,

manage risks and improve their performance. The firm serves clients on a globally integrated basis in more

than 150 countries.

Speaker: Dieter W. Horst, Senior Manager, Sustainability Expert

Originally established in 1877 as a bread and pasta shop in Parma, Barilla is today one of the top Italian

food groups. Barilla is a leader in the pasta business worldwide, in the pasta sauces business in

Continental Europe, in the bakery products business in Italy and in the crispbread business in Scandinavia.

Speaker: Damian Huetter, Supply Chain - Customer Service Development Manager

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Coursespreparation

1. Mandatory pre-readings

Prof. Stefano Pogutz (Sustainability)

Rockström, J., W. Steffen, K. Noone, Å. Persson, F. S. Chapin, III, E. F. Lambin, T. M. Lenton, M. Scheffer, C. Folke, H. J. Schellnhuber, B. Nykvist, C. A. de Wit, T. Hughes, S. van der Leeuw, H. Rodhe, S. Sörlin, P. K. Snyder, R. Costanza, U. Svedin, M. Falkenmark, L. Karlberg, R. W. Corell, V. J. Fabry, J. Hansen, B. Walker, D. Liverman, K. Richardson, P. Crutzen, and J. A. Foley, (2009) “A safe operating space for humanity”, Nature, 461: 472-475.

Chouinard, Y., Ellison, J. and Ridgeway, R. (2011), “The Sustainable Economy”, Harvard Business Review. October: 52-62.

Nidumolu, R., Prahalad, C.K. & Rangaswami M.R., (2009), “Why Sustainability Is Now the Key Driver of Innovation”, Harvard Business Review, September, 56-64

Hart S. and Milstein M. (2003), “Creating sustainable value”, Academy of Management Executive, 17(2): 56-67 (optional reading).

Prof. W. Delfmann (Sustainability in Air Transport)

Johnson, Mary E., Gonzalez, Alan (2013), “Effects of a Carbon Emissions Trading System on Aviation Financial Decisions”, Journal of Aviation Technology and Engineering: 24–31 (mandatory)

“ICAO under pressure to forget deal on aviation emissions”

“Policies and collaborative Partnership for sustainable aviation”, World Economic Forum (2011) (optional)

Prof. W. Delfmann (City Logistics)

Bretzke, W.-R. (2012), “Global urbanization: a major challenge for logistics”, Logist. Res. Springer-Verlag Berlin Heidelberg: 57-62 (mandatory)

Rodriguez, JP; Dablanc, Laetita (2013) City Logistics

“Transport Logistics, shared solutions to common challenges”, OECD (2002) (optional)

Prof. Adam Budnikowski

Budnikowski, A., International Trade and Environment.

Prof. Rafael Sardà

No pre-readings

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2. Case Study

COMPULSORY preparatory questions for the study case “Kimpton Hotels”:

1) Explore whether there is a ‘business case’ for Kimpton’s environmental sustainability initiative, its

EarthCare program:

(a) What are the costs and benefits associated with the EarthCare program?

(b) Based on these costs and benefits, how might you justify the program to investors?

(c) Is it necessary for there to be a ‘business case’ to justify implementation of the EarthCare

program?

2) In your opinion, does Kimpton’s EarthCare program involve any potential risks to their business

model? For example, could the eco-initiative adversely affect customer perceptions, general

manager autonomy or costs?

3) To what extent does the EarthCare program have marketing value? Would you actively promote

the program? If so, how? If EarthCare lost its marketing value would you continue it?

4) How would you measure the success of the EarthCare program?

5) Would you require each potential product to stand on its own, meeting the criteria that it cost no

more than existing products? Or should the greening program be treated as a whole, with some

products allowed to exceed existing costs as long as the entire program is “cost-neutral.” What are

some advantages or disadvantages of each approach?

6) How would you “institutionalize” eco-initiatives such as this one? If Michael Pace or other key

personnel leave Kimpton’s or are unable to devote their time and enthusiasm, would the program

continue? How could the company keep it from eventually losing steam?

Please make sure to read the text related to the study case and to prepare the questions

below before attending the class on Wednesday 1st October.

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3. Final assignment

The final assignment will take place on Thursday 2nd October on the topic “Transport and Corporate

Sustainability: the Impact of Environmental Issues on Business Strategy”.

The aim of the assignment is to address and discuss how airline companies are structuring operations and

new products/services in order to meet the requirements of sustainability constraints in the industry.

Groups of six students will be required to prepare a PowerPoint presentation on Thursday 2nd October.

Assignment to groups and sessions will be done on Monday 29th September.

In terms of presentation format, you are expected to give an analysis of the introduced topic, explaining the

paper. We expect a 15 minute oral presentation, followed by approximately 5 minutes of discussion. A

laptop computer and beamer for presentation will be available. Each group will have to prepare their

presentation including:

a) Short airline description (company profile, growth, partnership and alliances, etc.).

b) Analysis of Corporate Sustainability Strategy (vision, roadmap, management, etc.)

c) Company actions in the four pillar structure of IATA.

d) Communication to the company stakeholders related to the environmental issues.

e) Other aspects of interest.

To address these questions, each group shall select one of the following airline companies:

1. Singapur Airlines

2. British Airways

3. Delta

4. Emirates

5. Easy Jet

6. Lufthansa

Information is available on the web pages of the companies, technical publications about the industry,

papers published in academic journals, etc.

References

WEF-ATT Sustainability Aviation Report (2011).

The World Bank. (2012). Air Transport and Efficiency (Transport papers nº 38)

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4. CEMS Block Seminar assessment

Assessment:

The grading system of the CEMS Block Seminar will be adjusted according to the ECTS system.

1. Oral participation – 30% (individual level)

2. Team presentation – 70% (group level)

Evaluation criteria:

The criteria used in the evaluation of the students are:

1. clarity of presentation

2. adequateness of methodology and quality of data

3. novelty of findings

4. analytical depth

5. critical assessment.

ExcursionsandSocialEvents

Monday. September 29th, 5.30-6.30 p.m. Guided City Tour Meeting Point: Liebfrauenkirche (see map)

Monday, September 29th, 7.00 p.m. Welcome Dinner Hotel Restaurant Weinhaus Weiler (see map) Marktplatz 4 55430 Oberwesel Tel.: +49 (6744) 93050 Internet: www.weinhaus-weiler.de

Tuesday, September 30th , 7.00 p.m. Wine Tasting (to be confirmed) Weingut Winfried Persch (see map) Gutschränke Sennerhof Rieslingstrasse 1 55430 Oberwesel Tel: +49 (0)6744 215 www.hotel-weinproben-rhein.de

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Practicalinformation

Accommodation

Accommodation in Oberwesel is in double rooms en suite. An accommodation list will be distributed in

advance.

Jugendgästehaus Oberwesel/Rhein

Auf dem Schönberg 55430 Oberwesel

Tel: 06744/93330

E-mail: [email protected]

Meal times: Breakfast: 7.30 – 9.30 a.m.

Lunch: 12.00 – 1.30 p.m.

Dinner: 6.00 – 7.30 p.m.

Internet

There is no free internet available at the youth hostel, internet access is liable to costs. For some seminar

modules you might need a laptop and internet. Please bring your own laptop and an internet stick if

possible.

Swimming pool

There is a swimming pool in the youth hostel you can use during your stay in Oberwesel. Please bring your

swimming costume or swimming trunks if you like to use the swimming pool.

Transport

Transport will be organised for all participants from Cologne to Oberwesel on Sunday afternoon and back

on Friday afternoon. The departure from Cologne will be on Sunday, September 28th at 3 p.m. from the

‘Albertus-Magnus-Platz’ of the University of Cologne. Please check the map below for the place of

exact departure. Please note that the return on Thursday October 2nd will be around 5 p.m.. There might,

however, be a delay depending on the traffic – therefore it might be necessary for students who are not

studying in Cologne to individually arrange accommodation in Cologne for the night from Thursday to

Friday.

Health insurance

Please make sure that your health insurance covers any possible occurrence regarding health issues. UoC

students and exchange students who study in Cologne in the fall term will be covered by the health

insurance of the University of Cologne. Students who just “visit” the Block Seminar need to make sure that

they are either covered by their home university or other insurance provider.

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Importantaddresses

Emergency calls 110 Fire Department 112 Pharmacies Apotheke Lorch Rathausstr. 10 55430 Oberwesel Tel.: +49 (0)6744 / 371 Marien-Apotheke Rathausstr. 1 55430 Oberwesel Tel.: + 49 (0)6744 / 94070 Dentist Dr. med. dent. Sylvio Fuchs Rathausstr. 3 55430 Oberwesel Tel.: + 49 (0)6744 / 8551 Medical Assistant Völker, Gerlinde Dr. Oberstr. 1 55430 Oberwesel Tel.: + 49 (0)6744 / 74 90 Loreley Clinic Hospitalgasse 55430 Oberwesel Tel.: + 49 (0)6744 / 712-0

Taxi Taxi Erdmann Tel.: + 49 (0)6744 / 714077 Taxi Pabst Tel.: + 49 (0)6744 / 711191 Rheintal-Taxi Tel.: + 49 (0)6744 / 488 Tourist Information Rathausstr. 3 55430 Oberwesel Tel.: + 49 (0)6744 / 710624 Cash Point Kreissparkasse Rathausstr. 8 Tel.: + 49 (0)6744 / 710930 Volksbank Marktplatz 3-5 Tel.: + 49 (0)6744 / 713-0 Railway Station Mainzer Str. 1 Tel.: + 49 (0)6744 / 714066 Boat landing stage Public gardens by the Rhine Tel.: + 49 (0)6744 / 229

MapOberwesel

Oberwesel

M �

MapOberwesel

Railway station

Meeting point Liebfrauenkirche

Mo. 29 Sept. 5 pm

Youth hostel

Welcome Dinner Marktplatz 4

Mo. 29 Sept. 6.30 pm

Kulturhaus Oberwesel Rathausstraße 23

Thu 2 Oct. From 2 p.m.

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Scheduleoverview

c olo gne c ems mim - wiso-fakultät der universität zu … and learning objectives ... business in...

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