c old s torage shaheena yunos vivian ng crystal tang neo yong theng joel sim
TRANSCRIPT
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COLD STORAGEShaheena Yunos
Vivian Ng
Crystal Tang
Neo Yong Theng
Joel Sim
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PLACE
There are 46 stores in Singapore.
8 stores in Orchard itself !
The stores are located island wide!
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PRICE
Many singaporeans feel that the some of the products are more expensive compared to its competitors.
Fairprice vs Cold Storage
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PROMOTIONS
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PROMOTIONS
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PRODUCTS
Food Fresh Food - Crabs, Fish(live). Can Food Frozen Food – Prawn, Fish, etc Convenient Food – Frozen Pizza, Pie, etc. Dessert – Ice Cream. Bakery – bread and waffles
Beverages Alcoholic Beer, Wine, Liquor, etc Non-Alcoholic Soft Drink, Fruit Juice, Etc
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PRODUCTS
Non-Food Adult Section Adult Diapers Baby Section Lotion Detergent Diapers
Home Choice Pet Food Pet Accessories Shoe Accessories Travel Misc.
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BRAND POSITIONING
Create more awareness.
More discounts on the items.
Having more advertisements TV, print, etc.