Presentation By: Adria Passey, Amar Makarevic, Brandall Lawrence , Matt Jajko, Shomari Owens

• 1997 SixDegrees.com contained all the major features that a social networking.

• Before 2000, LiveJournal, AsianAvenue, and BlackPlanet lauched.

• Friendster came out on top as the SixDegrees.com closed down.

• However, Friendster is still mainly popular in Asia.

• Mark Zuckerberg dumped by his girlfriend.

• Hacked Harvard servers and downloaded photos of students.

• Facemash, who's hot and who's not -limited to the University.

• Facemash an instant hit with students.• Facemash shut down.• The primary dispute: "agreement" with

the Harvard seniors, Cameron and Tyler Winklevoss and a classmate named Divya Narendra, to develop a dating web site for them and then, instead, stalled their project.

• On December 7, 2003, Mark sent Eduardo Savarin his classmate the following IM:

“Someone is already trying to make a dating site. But they made a mistake haha. They asked me to make it for them. So I'm like delaying it so it won't be ready until after the facebook thing comes out.”

• Thefacebook.com launched in 2004 -limited to Harvard University. Later that year it became available to other universities.

• A week after he launched the site in 2004, Mark was accused of having stolen the idea from the three Harvard seniors.

• Sued Mark and Facebook for theft and fraud, starting a legal clash that continues to this day.

• In 2005 a network for high schools and businesses was created.

• With an email address everyone over age 13 able to create an account on September of 2006.

• About 200 mill users

History Continued…

2004

2006

2007

2009

CURRENT LAYOUT 2010

Priscilla Chan- Zuckerberg’s current girlfriend

• Photo Editing- Besides Flickr, Facebook is the next largest site for photo-sharing. Every day, thousands or even millions of photos are uploaded with friends being tagged. To increase involvement of users, a photo editing application might prove to be useful. The more time you spend on Facebook, the more revenue Facebook will get.

• The 141 Character “Quik Update”- These updates will not show up in the main news feed like your regular update. Rather, they will actually appear in the sidebar, with ads scattered amongst them. Facebook is hoping that by utilizing even the ad space for updates and features that users will get as much enjoyment out of the site as possible. These “Quik Updates” are for shorter, more concise, or even shorthand messages. Regular updates will still be in use for longer messages or those that are more important/focused. No one is really sure why they chose the 141 character size limit on these updates.

• “Super Public” Profiles- The way “super public” works is that in place of ads, your picture and parts of your profile will be advertised around the web. Also, in Google search results, rather than just a link to your profile, it will show your main page in the results.

• Location- Facebook revealed some details on an upcoming feature that’ll allow users to add their location to their Facebook pages.

Recent Developments

Social Perspectives

Time per month

US users: about 20 minutes each day.

Why?

• Social networking: maintaining old ties, creating new ones. • Sharing news, photos, gossip,

art, videos, info and resources. • Professional networking.• Games, groups, chat, fan

pages.

Benefits

• Staying in touch with friends and family who are far away.

• Easy way to interact.

Concerns

• Cyber-bullying• Time wasted• Facebook “addiction”

Privacy Issues• Beacon (2007)

* broadcast your activities on partner websites on FB.

* Class action lawsuit.• FB completely scrapped Beacon. New Instant

Personalization Program* 4 US Senators and the FTC examining FB’s

privacy and data collection policies.* FB users automatically enrolled, must opt out.

• Facebook’s Open Graph* Sign in to FB, and it will share your info with

partner sites to tailor ads to you.• Facebook’s privacy options change often, and

can be confusing to navigate.

Ways to get into trouble on Facebook

• Tagging photos.• Bragging about your crimes.

• On April 22, Facebook introduced a new web Platform called “Open Graph”

• Open Graph allows users to mark topics or objects they “like”

• http://www.youtube.com/watch?v=jaWSvkd37TQ&feature=related

• Open Graph will allow users to personalize the way they view and consume online content.

• This personalization will allow Facebook to proactively anticipate users wants, effectively funneling them into the proper consumer channels.

Future Impact & Developments