c heller. tedx rva r5

Create

Co-CreateCheryl Heller

@ SVADSI @Cheryl Heller

CreateA plot X3:


Create: A plot

1. A plan


A plot is a plan to change something.


Our plan


Individual to collective

GeniusEgoHuman

ResilienceUnderstandingAll Life


Complex to simple

InformationTribesCompaniesCountriesRacesGendersGenerationsMethodologies

WisdomSharedElegantSufficient


Thinking to being

Mind Fully human


Innovation to creation

New True


Create: A plot

2. A narrative


Creating takes characters and relationships:


SVA + Richard Wilde + DSI + Cheryl Heller + Sara Cornish + Marisa Salvemini + Anthony Zukofsky + Soyoon Kim, SooJung Bae, Cheng Peng, Christina Piwowarski

Design for Good.


SVA + Richard Wilde + DSI + Cheryl Heller + Sara Cornish + Marisa Salvemini + Anthony Zukofsky + Soyoon Kim, SooJung Bae, Cheng Peng, Christina Piwowarski

The first MFA program at the intersection of design, social innovation and enterprise.

DSIDESIGN FOR SOCIAL INNOVATION


SVA + Richard Wilde + DSI + Cheryl Heller + Sara Cornish + Marisa Salvemini + Anthony Zukofsky + Soyoon Kim, SooJung Bae, Cheng Peng, Christina Piwowarski + Ivy + Andy + Leah + Geoff Weathersby


SVA + Richard Wilde + DSI + Cheryl Heller + Sara Cornish + Marisa Salvemini + Anthony Zukofsky + Soyoon Kim, SooJung Bae, Cheng Peng, Christina Piwowarski + Ivy + Andy + Leah + Geoff Weathersby + Megan Rollins + Boaz & Ruth

“Rebuild the lives of men and women who need a second chance, providing skills development and a transitional job. Empower the neighborhood we’re in”Winner of the HuffPo JobRaising Challenge Finished 4th of 74 organizations


SVA + Richard Wilde + DSI + Cheryl Heller + Sara Cornish + Marisa Salvemini + Anthony Zukofsky + Soyoon Kim, SooJung Bae, Cheng Peng, Christina Piwowarski + Ivy + Andy + Leah + Geoff Weathersby + Megan Rollins + Boaz & Ruth + Tony Scott + Casey Landes + Jorge Roche + Chris Spark + Ruth Cosby + Rosilyn Lincoln + John Wilson Lincoln III (Peanut) + Inez Thornton + Deborah Stanley + Fred Lloyd +Duron Chavis


SVA + Richard Wilde + DSI + Cheryl Heller + Sara Cornish + Marisa Salvemini + Anthony Zukofsky + Soyoon Kim, SooJung Bae, Cheng Peng, Christina Piwowarski + Ivy + Andy + Leah + Geoff Weathersby + Megan Rollins + Boaz & Ruth + Tony Scott + Casey Landes + Jorge Roche + Chris Spark + Ruth Cosby + Rosilyn Lincoln + John Wilson Lincoln III (Peanut) + Inez Thornton + Deborah Stanley + Fred Lloyd + Duron Chavis Are we nuts?


Create: A plot

3. A place


Creating is place based.Nature is always local


Highland Park

3.9 miles, 11 minutes


Highland Park*

3.9 miles, 11 minutesOver 95% African American

Median household income about $25,000

Mostly low income singles, seniors, and single parents

Highland Park is in the center of 6 of the 7 census blocks with the most number of returning folks from prison

“There’s no place for fresh vegetables. The only stores are corner stores that charge an arm and a leg.”

*2000 U.S. Census


Boaz & Ruth


“We want a community garden.”


Co-creation

See, Map

ObserveInquireExploreConnect

Envision

PlayCreateExperimentDefine

Strategize,Prototype

TestMeasureAccelerateImplement

Engage,Amplify

AttractAdaptEvaluateTeach


In New York, we did our homework.


Boaz & Ruth Deli Church Organization Daycare Salon Fire Dept.Restaurant

B&R Garden Supermarket

HIGHLAND PARK - SURROUNDING AREA

Retail Doctor Office Gas Station School Art/EntertainmentFast Food

•Who Is Polluting the Highland Park?Reported Environmental Releases from TRI Sources in 2002

Factories surrounding the highland park, Richmond, VA affect the environment of highland park.

•What Are the Major Pollutants?Reported Environmental Releases from TRI Sources in 2002

Chemical name/ Pounds

Facility

Pounds

PHILIP MORRIS USA INC. BL/LPF/TQAF

COGENTRIX OF RICHMOND INC.

PHILIP MORRIS USA INC. MFG. CENTER

XXON MOBIL CORP. RICHMOND TERMINAL

VENETIAN MARBLE INC.

J. W. FERGUSSON & SONS INC.

FLINT HILLS RESOURCES L.P. RICHMOND TERMINAL

SAMPSON COATINGS INC.

MEADWESTVACO-CPD PLANT 1

KINDER MORGAN OPERATING L.P.

1,042,265

145,761

101,015

14,784

11,162

10,208

8,716

7,418

7,000

5,493

NH3AMMONIA

996,270

HCIHYDROCHLORIC

ACID116,358

C10H14N2NICOTINE

87,010

H2SO4SULFURIC ACID

80,400CH3

TOLUENE16,522

•2002 Rankings: Major Chemical Releases or Waste Generation in Highland Park, Richmond, VA.

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Total environmental releases

Cancer risk score (air and water releases)

Noncancer risk score (air and water releases)

Air releases of recognized carcinogens

Air releases of recognized developmental toxicants

Air releases of recognized reproductive toxicants

A Richmond, VA Highland Park

Factory which emits a large amount pollution.

Factory which emits average amount pollution.

Factory which emits relatively small amount pollution.


In Highland Park, we got to know each other.


Created a vision, of big dreams, and a design.


Start with one garden First supply the firehouseInspire others to grow their ownThen start a green marketGrow the best tomatoes anywhereInvolve the elderly, and kidsAnd the people doing community serviceChange the neighborhoodMake it beautiful, people will notice They’ll say “wow”

@ SVADSI @Cheryl HellerMapped our assets


... created a strategy and schedule


The importance of identity

HIGHLAND PARKCOMMUNITY GARDEN


We made commitments


Kids will learn how our vegetables get to us. They’ll ask questions when they see adults involved, they’ll follow along

The next generation will benefit, learn the importance of gardening, responsibility, health

The land becomes more productive, useful

We’ll change the face of the community

Engage the elderly in nursing homesEngage the people who are doing community service as part of their rehabilitation.


The plot X3, redux:

A plan,a narrative,a place


An invitation:April 27th, 2013


April 27th, 2013. Come to a garden party.Bring your energy, seeds, shovels and manure.

HIGHLAND PARKCOMMUNITY GARDEN

Co-Create,Richmond.

We’re only at the starting line.


Thank you.Cheryl Heller

SVA + DSI + Sara + Marisa + Anthony + PC + Soyoon, SooJung, Cheng, Christina Ivy + Andy + Leah + Geoff + Megan + Boaz & Ruth + Tony + Casey + Jorge + Chris + Ruth +

Rosilyn + Peanuts + Inez + Deborah + Fred

c heller. tedx rva r5

Documents

cocreatecheryl heller

environment of highland

marisa salvemini

cheng peng

soyoon kim

sara cornish

richard wilde

va highland park factory