c a r e ( n a il c a r e s e r v ic e s ) u n it 1 l e s s

Unit 1 Lesson 1: Getting Started with Beauty Care (Nail Care Services)

Table of Contents

Essential Questions 2

Reach our Goals! 3

Springboard 3

Learn about It! 4 Personal Entrepreneurial Competencies 4 Business Matters 7

Check Up 12

Skill Enhancer 14

Did You Know? 17

Introspect: Self-Evaluation 19

Bibliography 20

Glossary 21

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GRADE 7/8

Getting Started with Beauty Care (Nail Care Services)

In the early stage of learning this course, you will recognize the entrepreneurial competencies and have the knowledge of the business ideas and opportunities related to Beauty Care (Nail Care) Services. Learning about the entrepreneurial competencies and the associated concepts will lead you in assessing your personal entrepreneurial competencies and matching those to other successful entrepreneurs and practitioners. Furthermore, this lesson will encourage you to generate ideas and apply the acquired skills for a business venture.

Essential Questions


Reach our Goals! In this lesson, you should be able to: ● recognize PECs needed in Beauty Care Services; ● assess your PECs with your business or career choice; ● generate a plan which leads to success in your chosen

business and career.

Springboard

The Chaotic Nail Salon The illustration below shows a chaotic nail salon. Wearing the hat of a salon business owner, analyze and identify as many issues and problems that you can see from the illustration. Remember that your task is only to define the problem and not to solve it. After defining the problems, you need to answer the following questions.

Figure no.1 Chaotic Nail Salon


1. Are you a kind of business owner or entrepreneur who will tolerate the problems and

let the customers compromise with it? Explain your answer. ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________

2. What attributes did you show when identifying the potential problems and issues from

the illustration? _______________________________________________________________________________________ _______________________________________________________________________________________ _______________________________________________________________________________________

Learn about It!

The world has enough good and possible business ideas like coffee shops, malls, groceries, and other commercial services. These commercial products and services are generated to answer the existing problems and issues in society and to give comfort to people. These would not exist without the creative minds of an entrepreneur. An entrepreneur is a competent person who performs entrepreneurial activities such as managing, problem-solving, and collaborating. Also, it has been described as the person who generates and handles a particular business venture for the purpose of achieving profit and growth.

Personal Entrepreneurial Competencies In order to be successful in business, the entrepreneur must possess a set of positive traits and good behaviors. These traits and behaviors are commonly found in successful entrepreneurs. These are known as Personal Entrepreneurial Competencies (PECs). These competencies have been used and identified for the purpose of entrepreneurial growth and development. There are ten personal Personal Entrepreneurial Competencies identified from the research conducted by David Mcclelland and McBer.


● Opportunity-seeking An entrepreneur is someone who sees problems as opportunities and transforms opportunities as profitable activities.

● Persistence Entrepreneurs must possess persistence. For instance, the entrepreneur must stand firm and take action if the business encounters challenges and obstacles.

● Fulfilling Commitments An entrepreneur who excels in performing a specific job and aims to give what is best and being promised to the potential customers. For instance, if you own a salon, you must work for all the hours that your business is open.

● Demand for quality and efficiency This has something to do with setting time and quality standards on a specific task. The entrepreneurs must ensure quality work within a given schedule.

● Risk-taking This is the most common competency among successful entrepreneurs . Entrepreneurs must be aware of the potential risk in the chosen business venture. For that reason, they are expected to take action in preventing the identified risk.

● Goal-seeking When generating business, an entrepreneur must set meaningful goals and measurable short-term objectives. The set goals are the foundation of the chosen business. In short, this has something to do with what you want for your business.

● Information-seeking In putting up a business, an entrepreneur must gather information about potential clients, suppliers, opportunities, and competitors in order to make the products or services marketable. Moreover, the entrepreneur must consult experts for technical advice on the business.


● Systematic Planning and Monitoring

Systematic planning and consistent monitoring in business are essential. The entrepreneur must provide step by step procedures in achieving the business goals, and consistently monitor the state of the business in order to solve issues immediately and take actions if necessary.

● Persuasion and Networking As the saying goes, ask and you shall receive ; the success of the business sometimes depends on how the entrepreneur persuades and expands his/her network. The entrepreneur must develop effective strategies in getting potential clients and investors.

● Independence and Self-confidence The entrepreneur must take full responsibility in achieving the goals of the chosen business. Being confident in completing a difficult task is necessary to be successful.

The above mentioned Personal Entrepreneurial Competencies are needed when you want to be a successful entrepreneur in beauty care services. Remember, those competencies are not only applicable to entrepreneurs but also to professionals in the said industry.

Try It! Let us apply now what you learned from this section.

1. List down five qualities that the entrepreneur must possess. 2. What quality is being pointed out when the entrepreneur conducts research about the

potential competitors in the business which will be put up? 3. What quality is being described when the entrepreneur never gives up in the midst of

challenges? 4. Which of the following situations shows persuasion and networking?


a. articulating clear and long-term goals b. identifying a problem and turning it into an opportunity c. keeping financial records for the purpose of making wise decision d. connecting to other people and presenting business ideas to them

5. Analyze the given situation and answer the question below. Choose only the correct

letter of the answer.

Annette is a new entrepreneur in the beauty care industry. She is building her first nail salon after working hard as a professional in the engineering industry. Her reason for this chosen business is she finds it very marketable these days. In order for her to attain success, what would be the best advice can you give to her?

a. ask someone to manage her business b. don’t continue with her business plans c. try first and eventually quit when problems arise d. attend technical training about nail care services and consult experts for advice

Business Matters

It is quite rewarding to own a business because of what we are noticing with some successful entrepreneurs. Some of them enjoy the luxuries of life such as traveling to different places, buying fancy things, or choosing own hours and days of work. However, a lot of businesses fail and close down mostly due to financial challenges, like facing more expenses than sales. Thus, being your own boss, especially in the early stage of business, requires a lot of time and effort. In this section, you will learn the requirements in starting your own beauty care business.


Starting with a Business Idea Before starting on a business, an entrepreneur must state a clear primary objective of having it and must be aware of the time and effort to put in order to succeed. The reason for putting up a business might be as an investment, hobby, to earn money, provide service which helps people or to make a new career as an entrepreneur. Whatever the reasons you have, you must give your full time and effort to your chosen business venture.

There are two ways in starting your business venture: you can start with a problem orientation or with a solution orientation .

● Problem orientation - The business starts with identifying problems from an existing business and then deriving a solution which is profitable. Also, it has to do with knowing more about the needs of the customer. For instance, an entrepreneur can think of a salon business based on the needs of the majority such as a salon which has a better ambiance and is free from noise.

● Solution orientation - An entrepreneur introduces a new concept of business products or services from a scientific result which solves a problem or costs less than the ones that already exist. This is typically new technology, a process, a new material or a combination of them. For example, an entrepreneur can think of a nail salon which uses materials which are different from the usual, such as environmentally friendly polish.

In generating a business idea, you have to consider the following:

● Your business idea must tell the needs of the majority in a community where you want to put your business. An entrepreneur must conduct research on the type of community and with that, you can determine the kind of goods and services that you will offer. For instance, if you plan to put up a nail salon in a high-end community, you can have a good quality brand of polish.

● The business idea should indicate the product or service to be sold. You have to make sure that the target customers are willing to pay for the products or services at a price in which you can make a profit.

● The business idea should state the specific type of customer. The success of your business depends on the customers. For example, there is a demand for a waxing salon in your area, you have to ask yourself if you should also target men as your customers.


● In generating a business idea, you should include the way on how you are going to sell

your product or services. Will you offer your products or services in your physical store, in an online store, or with the help of a retail store? Let us say you want to own a spa, however, you do not have enough money for the rental, so in order to start it, you plan to have it as a home service business.

● Making money should not be the main focus of a business when starting your business. Consider also the effects of it in the environment so that from the beginning, you can identify the ways on how to limit or prevent the adverse effect.

SWOT Analysis The SWOT analysis is used in analyzing the products, services, and markets of an organization to determine the best way to achieve future growth. The term SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Oftentimes, SWOT analysis is a tool used when deciding the most appropriate business idea because it guides an entrepreneur in determining the possible challenges and benefits of each idea, and identifying the factors that directly influence the business.


Strengths Weaknesses

These are the positive features of an organization or business idea which will help in achieving the objectives and be an advantage over similar business ventures. Either you sell better quality product or service, or accessible location to a majority of the customers.

These are the hindrances in achieving business objectives. Also, these are the issues which will be harmful to other businesses as well such as insufficient staffing, limitations in advertising, poor location, or costly supplies.

Opportunities Threats

These include interesting trends, possible investors, and good opportunities for your business idea, such as the demand for the product or service due to tourism or the promotion of social enterprise or environment-friendly products.

These are the obstacles that you might encounter in running your own business. For example, having a simple business idea will encourage other entrepreneurs to build a similar business venture, which will then result in lesser profit. It could also be a changing pattern of buying goods and services like people are more likely to buy goods and services online.

Remember that strengths and weaknesses are internal factors that you can control while opportunities and threats are external factors that you cannot control but can be somewhat manageable.

Try It! Let us apply now what you learned from this section.

1. Describe the two ways of starting a business. Use the table below.

2. Nowadays, most of the business concepts are socio-ecological enterprises which aim to gain profit while helping the society and the environment. Give at least three (3) examples of socio-ecological enterprises in the Philippines. _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________

3. Put a cross mark (X) which shows incorrect practice in starting a business idea or otherwise put a check (/) on the right side of the statement.


Problem Orientation Solution Orientation

4. Classify each statement as Strength, Weakness, Opportunity, or Threat. Write only the first letter of the correct answer.

5. Why is identifying the type of customer important in generating a business idea? ___________________________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________________


Anna started to build her first wellness spa and salon without having any prior knowledge and experience.

At the very start, Vicky decided to sell her organic foot lotion through asking the salon and spa to use her product at a discounted price.

Ricky’s business of hair salon addressed a concern for environmental protection as he used environment-friendly products like shampoo bars.

Hair Salon

Less expensive salon opens across the street.

Only poor quality hair improvement products are available in your salon.

Your salon is located in a high-end location of the city.

You have a stylist who is great in handling kids.

Check Up Read and analyze first the instructions given and answer the following assessments. Write your answers in your notebook.

A. Recall the important concepts from the lesson by answering the following questions or doing the following tasks.

1. List all the Personal Entrepreneurial Competencies needed in Beauty Care Services

● _______________________________________ ● _______________________________________ ● _______________________________________ ● _______________________________________ ● _______________________________________ ● _______________________________________ ● _______________________________________ ● _______________________________________ ● _______________________________________ ● _______________________________________

2. What is the first thing to determine in starting a business?

_________________________________________________________________________________

3-5. Read the paragraph below and answer the question below. Liza is a famous model who has interests in a salon even if she doesn’t have

any technical background about the business. She decided to put up her own brand of a salon inside a high-end mall.

3. What kind of business idea is pointed out from the given text?

_________________________________________________________________________________

4. Give one strength of the business from the given text. _________________________________________________________________________________


5. Give one weakness of the business from the given text.

_________________________________________________________________________________

B. Read and analyze the text below and create a SWOT analysis based on the given business idea. (5 points)

Joby just opened her new nail salon and spa in a mall near some famous universities. She rented only the basic store which can only accommodate 5 chairs. She offered unique services and promos like for every availing a combination of foot spa and pedicure, the customer will get a complimentary milk tea. She also hired staff who are capable of doing all the services offered. In order to make this business successful, let’s help her make a SWOT analysis of her business. Using the table below, state one element for strength, weakness, opportunity, and threat.

C. From the activity above, state the possible advantage and potential disadvantage of the business. Your answers must be based on the answers you have from part B


SWOT ANALYSIS

Business idea:

Strength

Weakness

Opportunity

Threat

Advantage Disadvantage

1.

2.

Skill Enhancer Pitch Your Business Idea!

Suppose you are going to start your career as an entrepreneur in Beauty Care Services and build a team of five including yourself. Your team will brainstorm and list three business ideas related to beauty care services. In order to decide what business idea is appropriate among the three listed, you will use the SWOT analysis on each idea. Through the strengths, weaknesses, opportunities, and threats identified, you will discuss the advantages and disadvantages of each. Do this task using the given format below. After doing the written output, each team is asked to make a presentation and do a 5-minute pitch in front of the class. This performance task will be evaluated using a rubric.


SWOT ANALYSIS

Business idea:

Strengths

Weaknesses

Opportunities

Threats

Advantages:


Disadvantages:

RUBRIC

Criteria Below Expectation

1 point

Needs Improvement

3 points

Successful Performance

4 points

Exemplary Performance

5 points

The content of the SWOT

SWOT Analysis contains less than 2 points for each part. There is no explanation given for each point.

SWOT Analysis contains 3 points for each part. An explanation is given for each point.

SWOT Analysis contains 4 points for each part. A clear explanation is given for each point.

SWOT Analysis contains more than 5 points for each part. A clear explanation is given for each point.

Business Knowledge (based on the chosen business idea)

The team demonstrates little knowledge of the business. Advantages and disadvantages of having that business are

The team demonstrates limited knowledge of the business. The team discusses only the advantage of the

The team demonstrates full knowledge and discusses the advantages and disadvantages that the

The team demonstrates full knowledge and discusses clearly all of the advantages and disadvantages.


not discussed. business. business has.

Presentation The team did not present their business idea and just submitted their written output.

The team did not explain the elements of their business idea and just read the slides prepared.

The team did a clear and concise presentation. However, they did not discuss how each element affects the current business.

The team did a clear and concise presentation. They discuss how each element affects the current business.

Use of time in presenting the business idea.

The team presents the business idea for a minute or less.

The team presents the business idea for two minutes or less than three minutes

The team presents the business idea for more than three minutes or less than four minutes.

The team makes full use of 5-minute time limit in presenting their chosen business idea.

Did You Know?

Every mall in Metro Manila has two to eight beauty care services establishments for different types of customers. Also, there is an interesting survey result from the 1999 Job Demand Survey of the Levittown Beauty Academy that said salon owners receive an average of 174 clients a week.


Wrap Up The Entrepreneur


Opportunity-seeker

Persistent

Committed to a business venture

Efficient

Risk-taker

Goal-seeker

Information-seeker

Planner

Great in networking

Confident

The Business Idea

Introspect: Self-Evaluation

How confident are you with your acquired skills from the lesson. Put a check (/) on the corresponding descriptor.


Skills

Very confident

Fairly confident

Not very confident

Not at all confident

I can list the personal entrepreneurial competencies needed in beauty care services

I can assess my personal entrepreneurial competencies and determine my

Bibliography

Almond, Elaine. 1992. Manicure, pedicure and advanced nail techniques . London: The Macmillan Press LTD.

Hougaard, Soren. 2004. The Business Idea: The Early Stages of Entrepreneurship . Berlin: Springer. International Labor Organization. 2015. Generate Your Business Idea. Geneva: ILO Publications.

Bueza, Haydee C., et al. 2014. Home Economics- Beauty Care: Learner’s Material. Philippines: DepEd-IMCS.

Yara, Georgann. “ SWOT Analysis for Hair Salons .” Updated April 30, 2018.

https://yourbusiness.azcentral.com/swot-analysis-hair-salons-4098.html .

Samson, Regina and Cortes, Michelle. “ How to start a salon .” Accessed June 19, 2013. https://www.entrepreneur.com.ph/startup-tips/how-to-start-a-salon .

Villanueva, Robyn. “ Success with Salons .” Accessed November 26, 2013.

https://www.entrepreneur.com.ph/franchising/success-with-salons . Rcampus. “ Swot Analysis Rubric”. 2018. http://www.reazon.com/ .


qualities which need to be improved.

I can generate an appropriate business idea through the use of SWOT analysis comprehensively.

https://yourbusiness.azcentral.com/swot-analysis-hair-salons-4098.html

https://www.entrepreneur.com.ph/startup-tips/how-to-start-a-salon

https://www.entrepreneur.com.ph/franchising/success-with-salons

http://www.reazon.com/

Glossary

analysis - the process of investigating the ideas and the underlying factors that influence the business

business - an establishment which aims to provide or sell products or services

commitment - an act of giving full time and effort in putting a business

competency - ability to perform a given task successfully and efficiently

confidence -an attribute in which entrepreneur shows free from doubt when starting the business

customer - someone who buys and uses a particular product or service

efficiency - creating a quality output within a given schedule

entrepreneur - someone who possess positive qualities in performing entrepreneurial activities

entrepreneurship - a set of activities to perform in building and managing a business

PECs - Personal Entrepreneurial Competencies

risk - possible exposure to danger


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