Team F412042551 Seo Minhee12052566 Choi Jiyoung12083294 Jo Yeon Jeong

caferomathe coffee in the Metropolitan

PROBLEMS

• Brand loyalty ▼

• Price

• Copycat products

• Brand image

▶ PRICE

Tasks: Brand-new Caferoma

NEW IMAGES

A coffee shop for people who desire ‘real’ coffee in metropolitan

A coffee shop serving high quality coffee

A coffee shop of excellent taste and reasonable price

TARGET

C a f é R o M a

The Coffee in the Metropolitan

• Each alphabet, which looks like individual let-ter, means each coffee bean from different countries in CafeRoMa.

• The people in Metropolitan are the same as the beans and the alphabets.

The coffee in the met-ropolitan

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T a s t e

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The coffee in the met-ropolitan

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M e n uStep One : Choose a type of coffee bean• Ethiopia Mocha Harrar • Kenya Peaberry• Colombia Maragogype

Step Two : Choose your coffee style• Espresso• Americano• Cappuccino • Latte• Mocha• Macchiato

The coffee in the met-ropolitan

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P r I c e

EspressoAmericanoCappuccino LatteMochaMacchiato

200025003000300030003000

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EspressoAmericanoCappuccino LatteMochaMacchiato

310036004100410046005100

S Company

15%

The coffee in the met-ropolitan

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A d v e r t I s e m e n t

C a f é R o M a The coffee with Han Bi Ya

C a f é R o M a The Coffee With Gong Hyo Jin

The coffee in the met-ropolitan

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The coffee with Ryu Seung Bum

C a f é R o M a The coffee with park Kyeong Cheol

The coffee in the met-ropolitan

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A d v e r t I s e m e n t

C o n c l u s I o n• Busy people’s needs for new type of

coffee shop• Generally

-Good coffee = high price -Low price coffee = low quality coffee

• Small ShopWonderful taste, reasonable price and high quality.

The coffee in the met-ropolitan

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T H A N K Y O U

The coffee in the met-ropolitan

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The coffee in the met-ropolitan

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