w w w . u n i c a t t . i t

WWhy a Master in Corporate Communication at UCSC?

Today being a very communicative person is not enough to

succeed in the corporate communication career. You need to

be actively trained to get the skills and competences to face the

latest challenges of a continuously evolving scenario.

That’s why going back in 2010 we decided to launch the Inter-

national Postgraduate Master in Corporate Communication

(IPMCC) leveraging on the competences developed by LAB-

COM (Research Lab on Corporate Communication) over more

than two decades of research activities in the communication

field, and on the professional mastery of communication exe-

cutives belonging to the main companies and communication

agencies operating in the national area.

The effective blend between academic and managerial perspec-

tives will encourage you to develop an open, creative, profes-

sional and flexible mindset, providing a unique set of compe-

tences that will enable you to outperform in every sector of

the corporate communication field, both in companies and in

agencies.

If you feel ready to become a 360° communication professional

and you wish to undertake an innovative, rich and enjoyable le-

arning path, we are happy to invite you to join our Master pro-

gram and experience the academic and business network it pro-

vides. Enjoy it!

Maria Grazia Zoia

Director, Master in Corporate Communication - IPMCC

Quick facts IPmCC ID

❚First level Specializing Master

degree

❚full time program Monday to Fri-

day - mandatory attendance

❚start date September

❚duration: 1 year

❚taught in English

Diversity

❚up to 35 participants with a mul-

tidisciplinary background

❚more than 10 nationalities wor-

ldwide represented among parti-

cipants

❚in-class training with academic

professors and corporate executi-

ves

Uniqueness

❚self and team empowerment

sessions

❚job interview simulations

❚field experiences

❚real consultancy business pro-

jects

Participants profile

Graduates with a Bachelor or a

Master Degree (BA, BS, MA, MS,

or MBA) in economics-manage-

ment, language, communication,

and human sciences, from Italian

or international universities; Italian

or international undergraduates

who will graduate by December

2015.

All applicants should have a basic

communication or marketing kno-

wledge acquired during university

studies or professional experience.

admission

Applications will be evaluated in

an ongoing process as soon as

they are submitted, therefore ad-

missions might close before the

final deadlines. Submitting appli-

cations much in advance is re-

commended.

Deadlines

Students with an Italian degree:

September 5th, 2015:

master.unicatt.it/application

Students with an International

degree: June 30th, 2015:

http://www.ucscinternational.it/

graduate-programs/master-in-

corporate-communication

Priority consideration deadlines

are available on the website.

Tuition fee: 8.500 €

Scholarships provided by suppor-

ting companies may cover the

entire or part of the registration

fee.

At a glance

InformatIonmaster.universitari@unicatt.it

master.unicatt.it/corporatecommunication

MasterCattolica

C o r p o r a t eCommunication

IPMCC

faCUlty of EConomICs faCUlty of langUagE sCIEnCEs anD forEIgn lItEratUrEa . a . 2 0 1 5 / 2 0 1 6 - V e d i t i o nMi lano , September 2015 - November 2016

First Level Specializing MasterPromoted by In partnership with

Promoted by In partnership with

Learning outcomes

the Master will enhance the

potential of young brilliant

professionals to tackle all the

complexities of communication

management. Each module of the

Master training is designed to

strengthen students chances to

become a sought-for professional

in the communication field.

IPMCC training is centered on the

most current and significant

strategic and operational issues of

communication in all its business

configurations, in order to make

the students acquire professional,

interpersonal, and language skills

necessary to be effective

communicators in organizations

and agencies.

Placement

IIPMCC graduates will gain 360º

communication knowledge and

may become part of any

organization or agency to carry

out tasks related to strategic and

operational management of

communication (marketing

communications/brand

management, accounting and

strategic planning,

interactive/social media

communications and community

management, corporate public

relations, internal communications,

stakeholder relations).

IPMCC supports students’ career

openings by:

❚ empowering students’ self-

branding capability arranging

classes focused on resume

effective writing, job interview

training, teamwork advice, and

diversity and cross-cultural

management

❚ promoting the encounter

between students and

professionals directly in class.

Many of IPMCC professors are top

executives that can decide to hire

people for internship if students

prove to be brilliant

❚ involving students in field trips

to companies, agencies, and

consumption locations

❚ challenging students with a

real consultancy field project,

which represents an opportunity

to take on the full responsibility in

managing a project and delivering

a result activating the knowledge

developed during classes.

Consultancy projects are a real

and direct bridge with potential

employers

❚ sharing students’ profiles with

IPMCC partner companies and

business liaisons beyond partners

❚ partnering with Università

Cattolica Stage and Placement

Office which gathers and

constantly posts job opportunities.

Over the past editions, IPMCC

students have been hired for

internships by companies such as

BMW, FIAT, Ketchum, L’Oreal, Leo

Burnett, Mediacom, MSL Group,

Pandora, TBWA, Vizeum.

Class Profile

IPMCC gathers

participants from a variety

of countries worldwide.

More than 10

nationalities are

represented in the

Master every year.

Students are usually

young graduates who

have just finished their

studies or have acquired

a couple of years of

professional experience

in the communication or

marketing field.

The 35 students selected

bring to class

multidisciplinary and

diverse backgrounds.

Diversity makes

challenging and exciting

working together!

Curriculum overview

Staff

Scientific director Maria Grazia Zoia, Università Cattolica

del Sacro Cuore

Executive director Rossella C. Gambetti, Università

Cattolica del Sacro Cuore

Scientific Board:

Giacomo Archi (Henkel), Edoardo T. Brioschi, Università

Cattolica del Sacro Cuore

Luisa Camaiora, Università Cattolica del Sacro Cuore

Rossella C. Gambetti, Università Cattolica del Sacro Cuore

Philip Kitchen (ESC Rennes School of Business)

Alessandro Martello (Italian Brand Factory)

Don E. Schultz (Northwestern University)

Maria Grazia Zoia, Università Cattolica del Sacro Cuore

Master executive coordinator Silvia Biraghi,

Università Cattolica del Sacro Cuore

Stakeholder Relationship officer Alessandro Martello

(Italian Brand Factory)

Student and class coordinator Stefania Vitulli,

Università Cattolica del Sacro Cuore

PartnersSupporting Companies

Leo Burnett, MSL Group

Partner Companies

ABC Production Agency, Henkel,

International Advertising

Association, Intesa Sanpaolo,

Italian Brand Factory, Iterion,

Mediacom, MSL Group,

TBWA, Vizeum Aegis Media

Group, We are social

Consultancy projects

During the last editions of

IPMCC, consultancy field projects

were conducted in collaboration

with:

Google, Disney, Leo Burnett,

Lovable, Mars, MSL, Vizeum, 3M

Liaisons companies involved in

class presentations and

assignments: Coop, Ecor

Naturasì, Heineken, Lego

the 4 E of IPmCC Excellence

EnrICHIngLearning objectives❚setting the foundation of the profession❚offering a conceptual overview of the disciplines which inform the practice

faCUlty CfU

Corporate Communication - E.T. Brioschi (UCSC), S. Vitulli (UCSC) 4

Marketing - C. Cantù (UCSC), A. Tunisini (UCSC) 4

Consumer Behavior - E. Lozza (UCSC), B. Stumpo (Iterion) 3

Stakeholder Relationship Management and NegotiationA. Martello (Italian Brand Factory)

4

Communication skills - F. de Vargas Machuca (Independent consultant)

3

Advanced English for Relationship ManagementL. Camaiora (UCSC), M. Cavallaro (UCSC)

3

Italian Language and Culture - S. Ricchiuto (UCSC) 3

EnHanCIngLearning objectives❚refining communication skills in specialty areas❚strengthening analytical thinking to interpret markets and society

faCUlty CfU

Business-to-Business CommunicationD. Corsaro (UCSC), A. Tunisini (UCSC)

3

Internal Communication & Employer BrandingG. Paoletti (Intesa SanPaolo)

3

Qualitative & Quantitative Market ResearchL. Bagnato (UCSC), G. Graffigna (UCSC)

4

Far East culture and language - L. Huitzong (UCSC) 3

EXPErIEnCIngLearning objectives❚activating the competencesacquired during in-class training❚bridging Master studies and theprofession

tasKs

CREATIVITY LAB

CONSULTANCY FIELD PROJECT

EmPoWErIngLearning objectives❚nurturing the distinctive competences of the profession❚challenging and sharpening the critical abilities to manage communication

faCUlty CfU

Branding & Consumer-Brand Relationships - S. Biraghi (UCSC), A. Martello (Italian Brand Factory), G. Passoni (Henkel)

4

Market Insights & Account Management - G. Brenna (Leo Burnett) 4

Advertising Creative & Media Strategy M. De Paoli (Mediacom), N. Lampugnani (TBWA)

4

Unconventional Interactive & Social Media MarketingCommunications - S. Boleso (Independent consultant), A. Cuman (UCSC), B. Sala (Vizeum)

4

Corporate & Marketing Public RelationsD. Canegallo (MSL Group), S. Quigley (Boston University)

4

Retail Experience - M. Gourmelen (Atelier MG), M. Mocchi (BBMDS) 4

Ongoing professional training❚Individual assessment interviews❚Self-branding sessions❚Team-working support❚Diversity management training❚Job interview simulation❚Field trips

Alumni

“ I think that the

strongest aspect of the

Master in Corporate

Communication is the

fact that it provides

invaluable networking

opportunities that

may launch your

career after you

graduate. These

partnerships opened many doors for me and

helped me grow professionally both in Italy and

the USA.”Nikolay Shatarov, Bulgaria - 2nd edition

“Having the

opportunity of

studying my Master

Degree in Corporate

Communications at

UCSC has been a

fruitful experience.

Not only has it given

me a 3600 vision of

what is currently happening in big corporations,

but it has also been a challenge to convey the

classic knowledge with the new 2.0 generation I

represent.”Sabrina Moschella, Venezuela - 4th edition

“The International Postgraduate Master in

Corporate Communication was the most

challenging and personally rewarding educational

experience I have ever had. The interdisciplinary

design of the program elicited my interests in areas

that I had never considered before and helped me

become the professional I am today.”Veronica Scottoni, Italy - 1st edition

To obtain the diploma students

are required to: successfully

pass the exam at the end of

each course; effectively

participate in the creativity lab;

and successfully conduct a

consultancy field project.

“Thanks to the Master in Corporate Communication I lived a lot of challenging

experiences working together with my collegues every day. We faced our fears,

crossed our limits and expanded our horizons. Thanks to this Master I also had the

chance to attend courses in the USA and to start my professional career working

in an important communication agency in Italy and abroad ”Francesca Schiavone, Italy - 3rd edition