(c) 2017 Zoku x ULI

(c) 2017 Zoku x ULI

”ONE OF THE TOP 25

COOLEST HOTELS IN

THE WORLD” – selected by Tablet

RADICAL INNOVATION

AWARD WINNER

2015

WINNER – BEST BEDROOM & BATHROOM

WINNER – BEST PUBLIC AREAS

WINNER BEST DISRUPTER

IN THE INDUSTRY

2016

WINNER BEST APARTHOTEL

IN THE INDUSTRY

2017

(c) 2017 Zoku x ULI

THE RISE OF INTERNATIONAL TRAVEL

Less than 5 nights 5+ nights More likely Less likely Equally likely

60%

12%

28%

Duration of

typical

business trip

Compared to

5 yrs ago are you

more/less likely

to take a “bleisure”

trip?

67%

33%

ONE OF THE DRIVERS OF THE GLOBAL ECONOMY

UNWTO: 2010 – 2020 expected yearly rise of 3.8% each year in international tourist arrivals

EXTENDED STAY GAINING MOMENTUM

20% of business travellers book bleisure trips – and growing

growing market global business travel: 2015 - $ 1.2 Trillion USD; 2020 $ 1.6 Trillion USD

33% of business travel trips is more than five nights: 26.8 million extended stay trips in Europe (2015)

(c) 2017 Zoku x ULI

Source: PWC Mobility 2020

MOBILITY OF TALENT

(c) 2017 Zoku x ULI

CITIES REACHING THEIR LIMITS

% OF WORLD POPULATION

LIVING IN CITIES

<40%

>50%

70%

1990

2013

2050

CITIES MUST BECOME SMARTER ABOUT

USING EXISTING CAPACITY AND RESROUCES

(c) 2017 Zoku x ULI

PRODUCT

(c) 2017 Zoku x ULI

THE WORLD’S

MOST DESIRED HOME BASE

CREATING A THRIVING NEIGHBORHOOD FOR GLOBAL NOMADS

Facilitating international living and working, Zoku creates a new category in the hotel industry -a home-office hybrid, also suitable for

long stays, with the services of a hotel and the social buzz of a thriving neighborhood.

(c) 2017 Zoku x ULI

FOR THE “MAKE IT HAPPEN” PEOPLE

ZOKU CHANGES THAT

ZOKU HAS BEEN DESIGNED AROUND THE INTERNATIONAL

MILLENNIAL MINDSET WITH AND FOR GLOBAL NOMADS:

INTERNATIONAL

ENTREPRENEURS

They share an entrepreneurial interest, are curious and open minded. They can be individuals as well as

groups like project teams, incubators, start-ups and due diligence teams. For the global nomads whose work is

embedded into their lives it’s easy to feel ungrounded and disconnected from what inspires them. Especially

for long stays out of town, they miss a social structure which includes family and friends.

SELF – EMPLOYED

PROFESSIONALS

PROJECT

MANAGERS

MANAGEMENT

CONSULTANTSFREEMOVERS

(c) 2017 Zoku x ULI

THE END OF THE HOTEL ROOM

SETTING A NEW STANDARD IN INTELLIGENT USE OF THE PRIVATE SPACE

The Zoku Loft can be personalized and comes with all the necessary residential and business facilities in the same size of a normal

hotel room (25 m2)

HYBRID SPACE

Combining style with hybrid-living (living and working) and micro-living, the Zoku Loft has customizable interiors that shift the focus

from the bed to the living space

FLEXIBILITY & SCALABILITY

Zoku has developed an efficient and industrialized interior system, where the expensive components (bathroom and kitchen) remain

the same and other components can be adapted to meet different grid sizes. This will allow Zoku to be integrated in new-built as

well as existing buildings

(c) 2017 Zoku x ULI

BETTER TOGETHER

CREATING COMMUNITIES

AMAZING THINGS HAPPEN WHEN PEOPLE COME TOGETHER. OUR

PUBLIC AREAS OFFER:

WARM

WELCOME

Providing a physical and digital platform (online/offline) for people to connect and grow during their stay as well

as stay connected well after it ends

VIVID

BAR

COZY

LIVINGROOM

LIVING

KITCHEN

TAILOR-MADE

RETAIL

COWORKING

SPACES

(c) 2017 Zoku x ULI

MORE VALUE - HIGHER REVIEWS LOWER COST - HIGHER GOP

lifestyle brand in

extended stay

segment

all-in-one:

living, working, sleepi

ng, playing in the

same space

community & social

structure

Smart Zoku Loft

the end of the hotel room

less labour intensive

and reduced

organizational layers

lower distribution

costs

reduced GFA per key

systems & data driven

CREATING MORE VALUE AT LOWER COST

(c) 2017 Zoku x ULI

(c) 2017 Zoku x ULI

ZOKU AMSTERDAM

(c) 2017 Zoku x ULI

(c) 2017 Zoku x ULI

CASE STUDY – ZOKU AMSTERDAM

coworking

ZOKU MEETINGS & EVENTS ZOKU SOCIAL SPACESROOFTOP GREENHOUSE

LIMITED GROUNDFLOOR SPACE NEEDED

Conversion from a vacant office building to a vibrant eco-system

Long-term 25 years lease agreement for income stability

And a buzzing rooftop for the neighborhood

Opened May 2016

133 Lofts

(c) 2017 Zoku x ULI

(c) 2017 Zoku x ULI

(c) 2017 Zoku x ULI

(c) 2017 Zoku x ULI

(c) 2017 Zoku x ULI

(c) 2017 Zoku x ULI

+4% above comp set*

Comp set* – Mercure City, The Hoxton, NH Museum Quarter, Park Plaza Vondelpark, citizenM, Crowne Plaza South

86% €140 €120

Occupancy

+7,6% above comp set*

ADR

+12% over comp set*

RevPAR

CASE STUDY – AMSTERDAM PERFORMANCE

(c) 2017 Zoku x ULI

STANDARD LIFE INVESTMENTS BUYS

BUILDING FROM BREEVAST

Veronica Gallo-

Alvarez, Fund Manager

Standard Life Investments

European Property Growth

Fund: “This acquisition is

part of our strategy to

focus on revenue

generating assets in core

European markets and will

continue to build long-term

returns for our investors.”

THE OVERVIEW THE

SPECIFICS

ca 45 million EUR

5 September 2016

8 floors / 14,400 m2

Fully renovated

Tenants Zoku, WeWork &

range of retailers

CASE STUDY – DEVELOPER EXIT

(c) 2017 Zoku x ULI

TO CREATE THE WORLD’S

MOST DESIRED HOME BASE (ON- & OFFLINE)

WHERE GLOBAL NOMADS AND IDEAS

CAN CONNECT AND GROW

(c) 2017 Zoku x ULI

THE BEST ARE EVERYWHERE

Zoku`s ambition is to open 50 Zokus in the next 10 years.

The first focus is on the world`s most creative capitals, starting in Europe with cities like

Paris, London, Berlin, Vienna, Copenhagen, Stockholm and Dublin,

as well as global nomad destinations like

Barcelona, Hamburg and Manchester.

CLUSTERED ROLLOUT

(c) 2017 Zoku x ULI

CITY

Zoku works best in

cities with an extensive

creative community that

have an

innovative, tolerant and

international vibe

AREA

Locations do not

need to be

conventional hotel

sites

and should

not be:

monoculture

(CBD) locations

Airport locations

would not fit the

Zoku long stay

product

HUB

The micro location is

well-connected by

(public) transport to city

center/business

districts

The neighborhood is

ideally on the verge of

gentrification and has an

attractive combination of

entertainment, residential

and office.

Campus locations such

as science / technology

parks, media hubs and

dedicated innovation

districts are interesting for

Zoku

STREET

ZOKU LOCATIONS

(c) 2017 Zoku x ULI

efficient use of space

4.000 – 8.000 m2 GFA

80 – 200

Zoku lofts

39 – 43 m2

GFA per loft

LAND

GREENFIELD

OFFICES

CONVERSION

long-term value

2.000 – 8.000 m2 GFA

40 – 200

Zoku lofts

43 – 47 m2

GFA per loft

MIXED-USE

DESTINATION

Zoku + partners

8.000 + m2

GFA

40 – 200

Zoku lofts

39 – 47 m2

GFA per loft

HOTEL

REBRANDING

repositioning asset

2.000 – 8.000 m2 GFA

40 – 200

Zoku lofts

40 – 47 m2

GFA per loft

Leases – Management Agreements – Co-investment

FLEXIBLE SOLUTIONS

(c) 2017 Zoku x ULI

EUROPE

Paris London Copenhagen Berlin

Dublin Barcelona Vienna Stockholm

Hamburg Amsterdam Manchester

SELECT UNITED STATES

Los Angeles Bay Area Chicago New York

2 1 1

1

111

1

1 – Hotels open

– Opportunities in advanced stage

Seattle Portland

Milan

CITY FOCUS

(c) 2017 Zoku x ULI

PARIS: STREAMBUILDING

(c) 2017 Zoku x ULI

PARIS: LINKCITY

(c) 2017 Zoku x ULI

VIENNA