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About us

Get the most from your marketing spendThese days, clinical professionals want joined-up thinkingfrom their information providers – nothing less than thevery best in news, analysis and commentary, whether inprint or online. For you the advertiser, the take-homemessage is clear enough: an integrated approach toonline and print advertising is your only guaranteed routeto qualified lead generation.

medicalphysicsweb and its regular print supplement,medicalphysicsweb review are ideally placed to provideyou with maximum return on marketing investment.Distributed at major events throughout the year, both arecontent champions, delivering premium, high-valueinformation to key researchers and clinicians across theworld.

Online and print are complementary media, so let us workwith you to ensure that you are exploiting both tomaximum effect. Together we can devise an integrated

marketing campaign to meet all of your product-marketing needs.

An integrated marketing solution

To contact the sales team, tel +1 (215) 627 0880 ext. 268, e-mail rucci@ioppubusa.com medicalphysicsweb.org

Our legacymedicalphysicsweb is published by IOP Publishing,one of the most dynamic publishers of internationaljournals, magazines and e-media for the sciences. Anot-for-profit organization, we are wholly owned by theInstitute of Physics, a professional body and learnedsociety with more than 37 000 members worldwide.The Institute’s publishing activity dates back to 1874and we publish more than 40 journals andmagazines,as well as a growing number of community websites,dedicated to providing an international forum for thecommunities that they represent.

Our commitmentAs the publishing arm of a not-for-profit learned/professional society, IOP Publishing is committed toongoing investment across all of the science-basedindustries in which it is active. Through our publishingand other related activities, our goal is to promoteinnovation, growth and networking in the medicalphysics community.

Global reachIOP Publishing is a science and technology publisherwith a truly international footprint, combining officesin Bristol, Philadelphia, Washington DC, Munich,Tokyo, St Petersburg, Moscow and Beijing.medicalphysicsweb benefits from this globalpresence, reporting on the fundamental science,technology and clinical applications that shape thefuture of medical physics.

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medicalphysicsweb

To contact the sales team, tel +1 (215) 627 0880 ext. 268, e-mail rucci@ioppubusa.com medicalphysicsweb.org

Research ● Technology ● Clinical applicationsmedicalphysicsweb is the number-one online resource

for medical physicists. Our remit is to major on in-depthnews, analysis and commentary on the fundamentalresearch, emerging technologies and clinicalapplications that underpin the core disciplines of medicalphysics: diagnostic radiology, radiation therapy, nuclearmedicine and biomedical optics.

We now have almost 10 000 profiled members – anaudience comprising medical physicists inresearch/clinical practice; radiation technologists;dosimetrists; radiologists and radiation oncologists; andindustry scientists/engineers. See overleaf for detailedinformation.

We have produced a non-commercial forum that yourtarget audience appreciates so that your message cancome through as an educational resource to maximizeyour impact.

Joined-up thinkingWhether online or in print, medicalphysicsweb offers youa diverse range of advertising opportunities, all of whichcan be customized to suit your marketing strategy andbudget.

Contact usContact our sales team today. They'll be happy to provideyou with detailed statistics on the demographic profile ofour regular users, page-impression data and click-throughstatistics.

For a consultation with an experienced sales adviser, callPaul Rucci on +1 (215) 627 0880 (USA).

*Publisher’s own data source, Google Analytic as of May 2008.

USPour readers, your customers● Unique visitors per month 14 000*

● Weekly newswire subscribers almost 7000*● Total page views almost 50 000*

Physics in Medicine & Biologymedicalphysicsweb is an extension of our journalsactivity – specifically, Physics in Medicine & Biology(PMB). Published on behalf of the Institute of Physics andEngineering in Medicine, Physics in Medicine & Biology isthe leading international journal concerned with theapplication of theoretical and practical physics tomedicine, physiology and biology. It is the key journal forresearch physicists and clinical physicists in more than 70countries. Custom advertising packages are available inconjunction with medicalphysicsweb andmedicalphysicsweb Review.

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Headline numbers● Number of profiled members almost10 000.● Around 80% of medicalphysicsweb’smembers subscribe to the weekly newswire.● medicalphysicsweb receives around14 000 unique visitors each month.

USPmedicalphysicsweb is all about qualifiedlead generation, giving you the informationthat you need about user purchasing power.To access the editorial sections of the site,users are required to provide their profile –information that you can use to achieve abigger return on your advertising spend.

Special reports in 2008medicalphysicsweb publishes a series ofonline special reports on some of the hottestareas of research and clinical innovation.Themes lined up for the year are as follows:

Visitor statistics

To contact the sales team, tel +1 (215) 627 0880 ext. 268, e-mail rucci@ioppubusa.com medicalphysicsweb.org

medical physicist: clinical 43%

medical physicist: research/academia 28%

industry 15%

other: technician, clinician, financial 14%

rest of world 7%

Europe 42%

Asia 12%

North America 39%

nanomedicine

imaging equipment

biomedical optics 23%

25%

monitoring/control/safety 31%

nuclear medicine 34%

radiation measurement 45%

47%

radiation-therapy equipment 48%

Members by job function Readers’ specialist interests

Members by region

Biomedical photonicsNanotechnology in medicineHigh-intensity focused ultrasoundImage-guided radiation therapyDosimetryParticle therapy

Online special reports 2008

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medicalphysicsweb reviewmedicalphysicsweb publishes a series of special printsupplements, timed to hit the headline events in themedical physics calendar. That means a focused

distribution to conference and trade-show delegates:medical physicists and related clinical professionalsworking in clinical practice, research and industry.

Show distribution at these events is backed up by digitaldelivery to medicalphysicsweb’s global subscriber base.That means more opportunities for you to connect withyour core customer base whatever their specialism –medical imaging, radiation therapy, nuclear medicine orbiomedical optics.

Contact usFor a consultation with an experienced sales adviser, callPaul Rucci on +1 (215) 627 0880 (USA).

medicalphysicsweb review

Date Show19–24 May PTCOG 47 – Particle Therapy Co-operative Group Meeting, Jacksonville, FL27–31 Jul AAPM – annual meeting of the American Association of Physicists in Medicine, Houston, TX14–18 Sep ESTRO 27 – annual meeting of the European Society for Therapeutic Radiology and Oncology,

Göteborg, Sweden21–25 Sep ASTRO annual meeting, 50th anniversary annual meeting of the American Society for Therapeutic

Radiology and Oncology, Boston, MA

Bonus show distribution 2008

To contact the sales team, tel +1 (215) 627 0880 ext. 268, e-mail rucci@ioppubusa.com medicalphysicsweb.org

Medical physicists, radiobiologistsand clinical oncologists from aroundthe world gathered in Wirral, UK,recently for a unique course on radio-biology and radiobiological model-ling in radiotherapy. The aim wassimple: to give students and expertsalike the chance to share ideas anddevelop their skills in a field that’sattracting growing interest just now.

Course organizer Alan Nahum,from the UK’s Clatterbridge Centre forOncology, described radiobiology as“the science behind radiotherapy”.That means studying the effects ofradiation on biological tissue andusing the radiobiological insightsgained to improve the efficacy of radi-ation treatments.

Radiobiological modelling is amainstay of this endeavour. Over thepast decade, scientists have attemptedto model functions such as thetumour control probability (TCP), thenormal-tissue complication proba-bility (NTCP) and the relative biologi-cal effectiveness (RBE) for varioustypes of radiation therapy. Thesemodels can be used to evaluate treat-ment plans, or even to generate themin the first place.

Such models have been in the liter-ature for 10–15 years, but to date theiruse in the clinic has been limited. Nowthat radiation-therapy equipment isbecoming more sophisticated, how-ever, Nahum thinks that an under-standing of radiobiology is essential:“To make use of the possibilitieswhich the new technology gives us,you have to start using models for pre-dicting treatment outcome as part ofthe treatment planning process,” hetold medicalphysicsweb’s Michelle Jean-dron during the event.

The course is a step in the rightdirection, gathering together physi-cists and clinicians, and providingthem with the background necessaryto understand the biological basis ofradiation treatment. The first twodays of the course (part one) coveredthe essentials of cellular and molecu-lar radiobiology. Lecturers includedJ Donald Chapman, former radiobiol-ogy professor at Fox Chase CancerCenter (Philadelphia, PA), as well asNASA radiation-risk expert Hoo-shang Nikjoo.

“Don Chapman was personallyresponsible for much of our presentknowledge on how irradiated cellsrespond to changes in fractionation,oxygenation, position in the cell cycle,dose rate and so on,” Nahum claimed.

That background was reinforced ondays three and four with talks devoted

to the use of radiobiological models inradiotherapy. “We wanted to have astrong modelling element to thecourse, because this is not done byESTRO (the European Society forTherapeutic Radiation Oncology) oranyone else,” explained Nahum.

Conformal thinkingHe kicked off the second part of thecourse with an introduction to radio-biological modelling. He noted thattraditionally there has been little com-munication between radiobiologyresearchers and radiation oncologists.Instead, there has been a huge empha-sis on the physical optimization ofradiotherapy. “We, the conformaltherapists, need radiobiologists morethan ever, and vice versa,” he said.

Nahum ultimately envisions theemergence of a “conformal radiobiol-ogy”. This would incorporate the lat-est developments in radiation delivery– such as intensity-modulated radia-tion therapy (IMRT) – into TCP andNTCP models capable of generatingbiologically and physically optimizedtreatment plans. “This is the route todoing better for your patients, but youhave to do it with care,” he told delegates.

The rest of the presentations went

into more detail about the ins andouts of building reliable models, aswell as their applications. Ellen Yorkefrom the Memorial Sloan-KetteringCancer Center (New York, NY) gave arun-down of the latest clinical data onnormal-tissue complication rates andexplained how that could be used tomodel NTCP, while Nahum wentthrough the modelling of TCP. Lateron, the focus shifted to how thesemodels can actually be put to use forimproving radiotherapy.

However, if radiobiological model-ling is to gain broader acceptance then

clinicians need to be able to use theavailable optimization software. Toaddress this need, a chunk of thecourse was dedicated to working withORBIT, a modelling and plan opti-mization program developed bySwedish company RaySearch Lab-oratories, and a freely available program (BIOPLAN) developed byNahum and colleagues.

This is only the second time that thecourse has been held and the responsethus far has been “very positive”,according to Nahum. As long as inter-est remains high, the plan is to make itan annual fixture. “It’s important forclinicians and medical physicists tocome and learn about this becauseradiobiology is the science behindradiotherapy,” Nahum added. “Foroptimal use of radiotherapy, you haveto know about radiobiology, other-wise you’ve got a lot of nice new kitbut you’re not going to be able to use itfor optimal patient benefit.”

The BIOPLAN freeware (whichevaluates TCP and NTCP) runs on anyPC and can be requested fromAlan Nahum (www.ccotrust.nhs.uk).

medicalphysicsweb review Autumn 2007

Radiobiology: learning the lessonsMichelle Jeandron profiles a unique course covering the science behind radiotherapy.

E D I T O R I A L

It’s just over a year since we went livewith medicalphysicsweb. Since then,the enthusiastic uptake among ourtarget audience of medical physicists,radiation oncologists and clinicaltechnologists suggests that thewebsite has struck a chord with itsmust-read mix of daily news, analysisand commentary.

Put simply, medicalphysicsweb ishere to make your job easier – to giveyou the inside track on thefundamental science, emergingtechnologies and clinical applicationsthat will underpin future advances indiagnostic imaging and radiotherapy.

If you’ve not yet come acrossmedicalphysicsweb, we hope you’llspend some time getting to know usat this week’s meeting. Take a lookthrough this supplement and you’llsee what medicalphysicsweb is allabout. If you like what you read, thenext step is to sign up as a member.

Membership is free and gives you anumber of benefits: access topremium-content articles; a weeklynewswire delivered direct to yourdesk; and the facility to register youropinion on breaking stories. If youwork in industry, you’ll get a freecorporate listing in our companydirectory, as well as the opportunity topost new product information in ourproducts channel.

Simply complete the registrationform on p8 and return it to our staff onthe IOP Publishing booth. You can findus in area P2 at the ESTRO physicsmeeting and on booth 1861 at theASTRO annual meeting.Joe McEnteeEditor, medicalphysicsweb

“We, the conformaltherapists, needradiobiologistsmore than ever, andvice versa.”

Michelle Jeandron is science andtechnology reporter onmedicalphysicsweb.

S I G N U P T O D A Y

● Register FREE as a member ofmedicalphysicsweb today andyou’ll be entered into our fantasticprize draw for the new Apple iPhone.

● Simply complete the registrationform on p8 and return it to our staffon the IOP Publishing booth.

News, analysis and opinion from medicalphysicsweb Autumn 2007

medicalphysicsweb review

Find us in area P2 at the ESTRO phys ics meet ing/booth 1861 at the ASTRO annua l meet ing

In the picture: delegates were able to use the latest optimization software for radiobiological modelling.

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Welcome tommedicalphysicswebreview, a specialsupplement brought toyou by the editors ofmmedicalphysicsweb.

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Featured product ● Priority over free entries in both listing and searchresults for 12 months.● Reader reply form in the online listing, giving a qualifiedresponse mechanism that provides direct and immediatesales leads.● Monthly reports with the number of views of yourproducts and the number of sales leads provided.● Featured product has the capacity for unlimited text, ifneeded.● Thumbnail image visible in search results and categorylistings in addition to within the product listing itself.

Sponsored search word● You create the text for your advert and choose the keywords or phrases that relate to your business or products.● When people search on medicalphysicsweb using oneof your sponsored words, your advert will appear next tothe search results.● A maximum of five advertisers per sponsored searchword ensures a good level of exclusivity.

Weekly newswire sponsorshipSponsorship of our weekly newswire offers an opportunityto communicate directly with a highly targeted audience

in an effective and personalized format. Up to 50 wordsof text, together with a web address and e-mail addressfor subscriber contact, are offered in which to deliver yourmessage to users and drive them to a specific page onyour site. Sponsorship helps you to:● promote your brand or product to a targeted audience;● drive quality traffic to a specified page on your website;● retrieve qualified leads through a low-cost solution;● receive high-impact exposure to tie in with yourpromotional schedule.

Banner advertisingWe have made sure that the banner adverts available onmedicalphysicsweb are in the most visible spaces. Asthe standard online advertising mechanism, bannersprovide a direct link from our global user base to yourwebsite or landing page.

You can choose to place your advert on the mostpopular pages, or on niche, targeted pages for a morefocused exposure. You can use a banner to promote yourcompany, your product, your show attendance – youranything. They can be animated or static, the choice isyours.

Reach the key researchers and clinicians with Physics inMedicine and Biology (PMB). A banner advert on thePMB homepage will ensure even greater global visibility.

Key supplier micrositeThis enables companies to promote products andservices to users as they research products in the Buyer’sGuide – an annual opportunity designed to ensure thatyou get onto purchasers’ shortlists.● 12 months’ company logo promotion on thehomepage, linking to your microsite.● Priority position in the Buyer’s Guide.● Bespoke design to your specification.● Regular promotion of your microsite in our weeklynewswire.● Site-wide promotion of your microsite alongsiderelevant editorial.● Sponsored search words.● Monthly reports delivering quantifiable and qualifiableleads.● RFQ forms to capture user data.● Targeted promotion of your company and products.● Works in conjuction with other marketing activities.

Corporate partnershipCorporate partnership is our complete online advertisingpackage for lead generation and product promotion. ● Your hyperlinked logo appears on the homepage ofmedicalphysicsweb.● Your hyperlinked logo appears on the Products listingpage.● Your comprehensive listing appears on the Companiespage with unlimited sales text and links.● Your logo and hyperlink automatically appearalongside relevant editorial.● Your company receives priority listing in search results.● Quantify your return on investment with our monthlyreports.

Editorial ad placement (MPU)We are always looking for new and innovative ways toincrease the effectiveness of your online advertisingcampaigns.

Research into user behaviour shows that visitors tomedicalphysicsweb are more likely to click on youradvert when it appears within the editorial that they arereading. Our editorial ad-placement service allows you totake maximum advantage of this by inserting your advertinto the text on the page.

Your advert could be live for one week or for a few months– it depends entirely on your budget and your marketingobjectives.

Star product● Receive priority listing in our Buyer’s Guide for 12months.● 1 week product promotion on our homepagemedicalphysicsweb (maximum six clients per week).● 1 week product promotion on our Buyer’s Guidehomepage (maximum six clients per week).● Reader reply form in the online listing, giving aqualified response mechanism that provides direct andimmediate sales leads.● Monthly statistics on views and click-throughs providedautomatically by Google Analytics and sent to theadministrative contact.● Product image included.● Unlimited text included.

Advertising opportunities

To contact the sales team, tel +1 (215) 627 0880 ext. 268, e-mail rucci@ioppubusa.com medicalphysicsweb.org

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Recruitment advertising

Star employer banner● Premium positioning on the highly visitedjobs page of medicalphysicsweb.● 30-day text listing in the jobs directory.● Animated with your logo and job title, andlinking to your job listing in the jobs directory.

Company spotlight ● Premium positioning on the jobs page.● Your logo with a link to a 300-wordcompany profile page.● Listing on the medicalphysicsweb jobspage and in the weekly newswire.

Newswire● A three-line listing in the weekly newswire:company name, job title and URL.● URL links to your chosen webpage or to astandard text listing on medicalphysicsweb.● Your announcement sent direct tosubscribers’ desktops.● The perfect option for niche, highly skilledpositions that may benefit from targetingpassive job seekers.

medicalphysicsweb can tailor packages foryou to attract both passive and active jobseekers. Speak to the recruitment team forprofessional advice about how we can tailorpackages to suit your recruitment needs.

Standard text listing● Extends the reach of your campaign bypromoting your vacancy in the jobsdirectory.● 30- and 60-day options to suit yourdeadline.● The full text description features ahyperlink to your chosen page.

Star job● 30 days’ exposure.● Premium listing in the recruitmentdirectory – your job remains in a top-slotposition (one of only six) for the duration ofyour posting.● Your listing will be included in everyweekly newswire, giving you access to a vastaudience of passive job seekers for theduration of your posting.

To contact the sales team, tel +1 (215) 627 0880 ext. 268, e-mail rucci@ioppubusa.com medicalphysicsweb.org

£ $ 7Standard text listing 155 305 230Company spotlight, 3 months 815 1600 1200Star job 380 750 560Star employer banner 385 760 570Unlimited jobs package, per year 2540 5000 3760Subject to change

Online recruitment advertising rates 2008

Technical specificationBannerBanners should be supplied as GIF,JPEG or Flash files (the latteraccompanied by a GIF or JPEG), withthe URL for the banner to link to.

Corporate partnershipYour logo should be supplied as GIFor JPEG files, with your companyname (up to 128 characters), ashort description (up to 250characters), a long description(unlimited) and a list of productcategories selected from the“Browse by Category” menu.

Newswire sponsorshipFour pure-text lines or four bulletpoints should be supplied, with a50-word limit, together with a webaddress and an e-mail address forsubscriber contact.

Advert type Size (pixels) Maximum file size (kb)Banner advert 468 × 60 15Skyscraper banner 160 × 600 18Editorial ad placement (MPU) 300 × 250 15Corporate partner logo 160 × 60 10Microsite logo 160 × 60 10

Specifications

Key supplier micrositeYour logo should be supplied to thesame specification as for corporatepartnership. Contact the sales teamfor further information.

Star productsAn image (optional) can be supplied as a GIF or JPEG file (up to 100 kb),with your product name (up to 255characters), a short description (upto 250 characters) and a longdescription (unlimited).

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Advertising rates

To contact the sales team, tel +1 (215) 627 0880 ext. 268, e-mail rucci@ioppubusa.com medicalphysicsweb.org

Option Duration Cost£ $ 7

Corporate partner status 1 year 1990 3920 2945BannersTop-level banner 1 month 1000 1970 1480Skyscraper banner 1 month 770 1520 1140Category banner 1 month 500 985 740Editorial ad placement (MPU) 1 month 770 1520 1140Top-level banner on Physics in 1 month 915 1800 1350

Medicine and BiologyNewswire sponsorshipTop sponsor 2 weeks 1200 2360 1775Middle sponsor 1 week 500 985 740

2 weeks 815 1600 12001 month 1220 2400 1800

Star product 1 year 400 800 595Featured product 1 year 250 490 370Key supplier microsite 1 year 5000 9850 7400Physics in Medicine and Biology full page 1 issue from750 from 1480 from 1100medicalphysicsweb review various options from 250 from 490 from 370

2008 Advertising rates

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To contact the sales team, tel +1 (215) 627 0880 ext. 268, e-mail rucci@ioppubusa.com medicalphysicsweb.org

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