Network Literacy

Search Literacy

Literacy

“The novice users of LinkedIn use it to find a job. The power users of LinkedIn use it to manage their careers.”

Deep Nishar VP of Product @ LinkedIn

“Someone told me I should have a LinkedIn profile.”

1

This user has a profile, with a name and a position or two. It's pretty much useless at this point.

Basic Info Position

2

“I can use LinkedIn as my résumé, but online!”

A user in this stage uses LinkedIn as an online résumé. They have their experience and education on their profile. It's starting to go somewhere.

Experience Education

3

“This can be way more than a boring résumé.”

This user starts using their full profile, including picture, summary, recommendations, and other sections. This is somewhere that a hiring manager can learn more about you. It helps you stand out from the crowd.

Picture Recommendations Summary

4

“I can keep track of my professional relationships.”

A user in this stage user LinkedIn as a place to track connections and message those more distant connections. They visit LinkedIn a few times a month.

Connections People you may know Messages Updates

5

“People who could bring me value can find me on LinkedIn.”

This user creates a keyword rich profile, lists skills, participates in answers and groups. Opportunities come to them (business relationships, possible jobs).

Skills Apps Groups Answers

•  Join LinkedIn

•  Create Your Profile

•  Include Your BYU MBA in the Education Section

•  Search for “The Official BYU MBA Network” in the search tool

•  Once you find it, click “Join Group”

•  Your application will be verified, then you’ll be admitted

•  Over 1,000 verified BYU MBA degreed alumni and current students

•  Contribute –  Post comments –  Ask questions –  Post job openings or

that you’re looking for something new

–  Participate.

•  Over 1,000 verified BYU MBA degreed alumni and current students

6

“I can find people who I should be having conversations with.”

This user sees the power of advanced search and the alumni tool. They can find people who with whom they can share mutual benefit through connecting. Now we're banging on all cylinders

Advanced Search Alumni

7

“I don’t know how I would live without LinkedIn.”

This user not only find opportunities, but does their job better using LinkedIn. LinkedIn impacts every facet of their professional life.

LinkedIn Today Updates Search

(for business) Tapping the

Network

“The novice users of LinkedIn use it to find a job. The power users of LinkedIn use it to manage their careers.”

Deep Nishar VP of Product @ LinkedIn

Find a job

Manage a Career

http://linkedin.com/in/ryanseamons/

http://linkedin.com/in/mattbunker/