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©2014 Bytemark, Inc. All rights reserved. 2
Bytemark — What We Do
Focus - Mobile Ticketing & Payments
Industries - Transit, Tourism, & Events
Delivery Methods - Mobile Apps & Web
©2014 Bytemark, Inc. All rights reserved. 4
Experience in Canada - Rogers Mobile User Management
Incomm licensed Bytemark’s mobile user & device management system for Rogers
Wireless to allow their customers to pay with their mobile at retail locations across Canada
©2014 Bytemark, Inc. All rights reserved. 5
NY Waterway
Launched in January 2012
First Major Mobile Ticketing Deployment
in the United States
Largest Private Ferry Operator in the
US
Over 3 Million Mobile Tickets Sold
Web, iOS, Android & Windows Phone
Visually Validated Ticketing
©2014 Bytemark, Inc. All rights reserved. 6
Capital Metropolitan Transportation Authority
Citywide launch of mobile ticketing in
January 2014
Mobile ticketing across Bus, BRT, and
Light Rail
iOS, Android & Windows Phone, and
Web
Handheld & Fixed Validator Solution
Multi-modal ticketing: Visually validated
& QR code
©2014 Bytemark, Inc. All rights reserved. 7
NICTD: South Shore Line
June 2014 launch of mobile ticketing with
NICTD’s South Shore Line for commuter rail
service from Chicago to Northern Indiana
iOS & Android
Visually Validated Ticketing
©2014 Bytemark, Inc. All rights reserved. 8
MassDOT – BusPlus+
Mobile & online ticketing for regional bus service
Launching with 7 private bus operators
API and Booking system integration for select operators
Merchant App
Handheld hardware consulting and sourcing
Web, iOS, Android & Windows Phone
©2014 Bytemark, Inc. All rights reserved. 9
Metrolinx – UP Express
Mobile, Online & Field Sales for Express Train Service from Pearson Airport to Union Station
Launching for PanAm games
API and backend integration with GDS, TMC’s & Business Partnerships
Merchant App for Validation & Field Sales
Handheld hardware consulting and sourcing
Web, iOS, Android, Blackberry & Windows Phone
©2014 Bytemark, Inc. All rights reserved. 11
Comprehensive Transit App
Revolutionary Smart Tile Home Screen
provides the user with the most relevant
content based on their settings and use
history
Advisories & Alerts
Integrated Offers for additional revenue
opportunities
Maps & Schedules with GTFS Support
Supports iOS, Android, Windows Phone
©2014 Bytemark, Inc. All rights reserved. 12
Setup Account
Register with Google, Facebook or
sign up with an email to create an
account.
Required Information is minimal
1. First Name
2. Last Name
3. Email Address
4. Password
©2014 Bytemark, Inc. All rights reserved. 14
Flexible Payment Options
• Customers may add multiple cards and assign them an alias
• Split Payments are supported across all available payment methods
• Personal info is never stored on the app
©2014 Bytemark, Inc. All rights reserved. 15
Use Tickets
Customers can activate one or several
tickets
Add desired tickets to the queue and tap
Activate Tickets
We can limit activation of the incorrect ticket
type
Weekend fare during weekday
©2014 Bytemark, Inc. All rights reserved. 16
Offline Flexibility
Saving Tickets To Your Device
Lets you view and use your tickets offline
Helps you quickly activate and reactivate tickets in
regions with a poor data reception
Saving To Your Cloud Account
Requires you to have an online connection to
view and use your tickets
Allows passes to be viewed and used from
multiple devices
Users Control Where Tickets Reside
©2014 Bytemark, Inc. All rights reserved. 17
Map Trip Planning
1
2
3
4
① Tap Origin on Map
② Choose Destination
③ View Schedules
④ Tap to Purchase
©2014 Bytemark, Inc. All rights reserved. 18
Alerts & Advisories
Smart Tile Alert Advisory List Advisory Details Alert Settings
©2014 Bytemark, Inc. All rights reserved. 21
Validation Options
Visual/Animated Electronic Physical Near Field
©2014 Bytemark, Inc. All rights reserved. 22
Animated Background:
Origin/Destination or
Other Relevant Text Like
Ticket Month
Quantity & Type displayed
on top of:
-Animated Watermark
-Interactive Element
-Enlargeable QR Code
Activation / Balance
Secondary Text
Multimodal Tickets
©2014 Bytemark, Inc. All rights reserved. 23
Reduced Fares Tickets
Can be limited by user in the Back Office
Reduced fares or special ticket types
(cars/bikes) can be linked with standard
fare products for joint boarding
Separately managed color schemes and
watermarks for efficient validation
©2014 Bytemark, Inc. All rights reserved. 25
Inspector App
Capital Metro Hardware Example
Off the shelf Samsung Galaxy SIII
Android Platform
4G Compatible
Grabba Case
Optical Scanner for 2D barcodes
NFC including MiFare support
Custom magstripe passes from GFI
Additional battery capacity
The Android OS Inspector App provides for
rapid validation for a variety of passes
©2014 Bytemark, Inc. All rights reserved. 26
Hardware Scanner Software
Based on Android OS Software
Supports a variety of hardware devices & functions
©2014 Bytemark, Inc. All rights reserved. 30
Sales Revenue / Credit Card
Gateway Reconciliation
The Bytemark gateway integrates with third party payment
processors
The Bytemark gateway can be directly reconciled with payment
processing services to verify that payments are received and
deposited
With both Bytemark and the credit card processor providing
sales data reporting, this provides the agency with a secondary
data validation point to ensure that the revenue reported in both
systems is accurate
©2014 Bytemark, Inc. All rights reserved. 31
PCI Compliance & Maintenance
Bytemark is certified PCI Level 1 by Security Metrics
Bytemark undergo monthly and quarterly reviews
Amazon Web Services provides ETS hosted infrastructure which
maintains PCI compliance for its hosting facilities
©2014 Bytemark, Inc. All rights reserved. 33
Pricing Considerations
Term of Contract
Validation Method
Reporting System
Payments Processing
Pricing Model
©2014 Bytemark, Inc. All rights reserved. 34
Pricing Models T
ransactional Strictly percentage of
ticket price
Aligns Bytemark’s goals with the agency
Continuous Improvements to the Platform
Fix
ed F
ee Upfront Development
Monthly Hosting & Maintenance
Modifications require change of work orders
Hyb
rid Balance between
development fees and transaction model