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  • In association with BYTE Custom Media and


    Thursday 6 & Friday 7 November 2014LAqua, Cockle Bay Wharf


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    Welcome to the 2014 Byte Exchange

    NAMETom Wheeler

    COMPANYByte Custom Media

    TITLEEvents Manager

    Welcome to the first Byte Exchange, may we have many more we started this year with the vision of business people networking, learning and of course celebrating our fantastic youth tourism sector.

    Byte Exchange combines a half day conference with two half days of meetings schedules and an all inclusive evening function sponsored by Tourism Noosa. This years conference will see four sessions custom-designed for small to large tourism businesses to take home ideas we hope will positively impact their business success.

    We have a social media expert in Gina Lednyak who will be talking about The Future of Social. Next up we have some familiar faces offering an industry round-up regarding Visas, Accommodation and Tours/Activities. We are privileged in that our keynote speaker this year is one of the worlds best economic forecasters Clifford Bennett from Clifford will present on Sharing and the Economy while giving us an overview of how global markets are set to trend in the coming years. To finish we will be hearing from one of Australias most successful emerging tour operators: Drop Bear Adventures. Hana and Mark talk to us about small business success and their unique marketing mix.

    The Byte Exchanges meeting schedules will start shortly after the conference lunch, welcoming just under 100 delegates from all over Australia and New Zealand for 26 meetings over two half days.

    We are only able to provide this platform for commentary and conversation in our sector because of the generous support of our sponsors. Our sincere thanks go to Website Travel, WWOOF, Gold Coast Tourism, THE WORD, Taxback, AIFS, Relocations 2 Go & Bartercard.

    On behalf of Byte Custom Media, please accept our thanks for coming along. We hope you have an enjoyable and rewarding couple of days and nights.

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    $1.00A DAY

    BOOK NOW - 1800 RELOCS 735 627

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    2014 Byte Exchange Agenda

    DAY ONE: Thursday 6 November 2014

    8am Registration Tea & Coffee served

    8.50am Welcome and opening remarks Mark Olsen, General Manager Consulting, EC3

    9am SESSION ONE: The Future of Social Media Gina Lednyak, Founder & Managing Director, L&A Social Media

    9.30am SESSION TWO: Industry Round Up Kristy Carstairs, Regional Manager, WRI Julian Ledger, CEO, YHA Ltd Scott Ryan, Head of My Sites & Global Online Systems, Website Travel

    10.15am Morning tea

    10.45am KEY NOTE: Sharing and the Economy Clifford Bennett, Chief Economist, brushTURKEY

    11.25am SESSION FOUR: Marketing Mix Hana White and Mark Robinson, Owners, Dropbear Adventures

    12.00pm Lunch

    1.00pm Byte Exchange meetings commence

    5pm Day one Byte Exchange closes

    6pm VIP evening function, Bounce Sydney rooftop

    DAY TWO: Friday 7 November 2014

    8am Registration Tea & coffee served

    8.30am Byte Exchange meetings commence

    1pm Lunch

    2pm Day two Byte Exchange closes

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    NAMEMark Olsen


    TITLEGeneral Manager Consulting

    Mark has over fifteen years experience in tourism and destination management including eight years at Tourism Queensland in a variety of roles including Regional Director for Brisbane and South East Queensland Country. Through his career Mark has worked extensively with the tourism industry at various levels and has well recognised skills and experience in the areas of project facilitation, master planning project feasibility, strategic planning, policy development, tourism marketing, industry consultation, investment facilitation and project management.

    His workshops and conference presentations have been televised live, posted on National, State and Regional websites and cover topics as broad as regional economic development, risk and crisis management. Also developing Local, Regional, State and National tourism strategy, social media, Local Government engagement, cultural tourism and food tourism.

    Mark has a degree in Tourism from James Cook University, with Honours focusing on Environmental Tourism and Community Engagement.


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    SESSION ONE: The Future of Social Media


    NAMEGina Lednyak

    COMPANYL&A Social Media

    TITLEFounder and Managing Director

    Gina is the Founder and Managing Director of L&A Social Media, a social media agency based in Surry Hills. L&A specialises in working with consumer brands on their social media strategy and implementation. Gina launched the business over 5 years ago, and was one of the first people in Australia practising social media, she was even in the original test group of Facebook in Boston. Today L&A works with iconic global and local Australian clients and also teaches organisations how to better use social media.

    Gina will discuss the direction social media is going, how travel businesses can leverage social media and what the future for social media holds.


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    SESSION TWO: Industry Round Up



    NAMEKristy Carstairs

    COMPANYWeb Reservations International

    TITLERegional Manager

    NAMEJulian Ledger



    Kristy Carstairs is Regional Manager, South East Pacific for Web Reservations International. She is now responsible for all brands in this region including,,, and

    During six years in Europe (2001-2007) she worked as a resort rep, tour guide and eventually landed in Dublin, where she started her career with

    Kristy has served the last six years with Backpacker Operators Association of NSW and is in her third term as its President. She is also serving her 3rd year on ATECs Backpacker Youth Tourism Advisory Panel (as Vice Chair). She is committed to encouraging integrity and ethics in the youth and adventure travel industry and promo ting travel to the best country in the world.

    She is currently completing a Bachelor of Business in Tourism & Marketing via Open Universities Australia as well as a PADI Divemaster course.

    Julian Ledger has a BSc in Management Sciences and thirty-five years experience in developing and operating backpacker accommodation in Australia. He is CEO of YHA Ltd, based in Sydney, covering operations in the ACT, NSW, NT, Queensland, South Australia and Victoria. His experience includes development of many new hostels, including multi-award-winning properties such as Sydney Harbour YHA, as well as expanding the YHA Australia network of nearly 100 youth hostels across urban and regional areas.

    In the past three and a half decades, Julian has been involved at a high level in developing partnerships with government and the tourism industry. He has also assisted with the development of YHAs Australian hostel standards and those of Hostelling International for 4,000 youth hostels worldwide.

    Julian is a founding member of the NSW Backpacker Operators Association (BOA) - an industry body representing over 100 organisations in the backpacking sector, including publishers, accommodation providers, travel agents and transport and tour operators.

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    SESSION TWO: Industry Round Up


    NAMEScott Ryan

    COMPANYWebsite Travel

    TITLEHead of My Sites & Global Online Systems

    Scott Ryan is Founder and CEO at, and is now Head of MySites & Global Online Systems for Website Travel. He has more than twenty years experience in tourism, digital media and the backpacker travel sector.

    Scott came into the youth travel industry after completing a degree in Marketing and Management at the University of Wollongong. He specialised in marketing on the Internet and after a few years of managing hostels and studying graphic design, he founded a digital media agency developing tourism websites and publications. This experience also allowed him to backpack the world, providing valuable insight to the guest experience and encouraged him to then operate his own hostel. Scott later saw an opportunity in making hostel comparisons and so developed He is currently developing new backpacker technology in partnership with Website Travel.


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    Youre neveralone in businesswith Bartercard.

    Tracy WilsonBusiness Beyond 5

    Every Bartercard client I attract leads to at least one referral in the cash economy the extra support I receive makes Bartercard a living part of my team.

    Contact Bartercard today on


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    KEY NOTE: Sharing and the Economy


    NAMEClifford Bennett


    TITLEChief Economist

    Clifford Bennett is an internationally respected macro-economic and global markets forecaster. He has over 25 years experience with leading investment banks, was previouslys author of The White Crane Report and now the brushTURKEY. Bennett was formerly Senior Strategist Asia, for BNP Paribas, and a mem

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