advertising prospectus

Byron Shiredon’t spoil us we’l l

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trails

The project is an initiative of

Byron Shire Council in response

to issues raised during the

preparation of the Byron Shire

Tourism Management Plan.

It is designed to enhance the

visitor experience by improving

access to a greater range of

things to do in the Byron Shire

and to encourage visitors to get

out and see more of our shire.

It is also intended to align with

core community values and to

help build a sustainable tourism

industry with social, economic

and environmental benefits.

The project will focus on nature-

based, indigenous, cultural

and heritage experiences

and provide ‘cross-industry’

promotion with retail and food

experiences.

To develop the trails, a list of

the ‘top things to see and do’ in

the Byron Shire was compiled.

Experiences were grouped and

the following potential themes

were identified:

1. Arts and creativity trail

2. Food & produce trail

3. Hinterland trail

4. Short walks/ nature walks/

town walks

5. Second-hand trail

Primary marketing medium for

the project will be a Shire-wide

‘character’ map showing the

‘top things to see and do’ and

the visitor trails.

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themapThe Byron Trails Map will

be a high-quality, hand-

painted, souvenir map with a 3

dimensional graphic style that

compliments the Byron brand

and its relaxed and creative

lifestyle.

The map will highlight villages,

landmarks and distinctive

features of the Shire with iconic

illustrations.

On the reverse side of the map

will be details and directions

for the five Trails, pointers to

a range of ‘must-do’ Byron

Shire sights, experiences

and activities as well as

advertisements and listings for

participating businesses.

The map will be A2 (420mm

x 594mm) in size, printed full

colour both sides

100,000 copies of the map

will be printed and distributed

through Visitor Information

Centres, local businesses, trade

shows and expos and local

accommodation operators and

venues.

Byron Shiredon’t spoil us we’l l

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Advertising opportunities will be

VERY limited, with space for just

12 display advertisements and

listings for fifty businesses.

display advertising

$880 inc GST

Display ads will be 96mm wide

by 66mm high.

Advertisers can choose to

supply their own artwork

(subject to approval) or have

their ad professionally designed

by local studio, Dogwhistle

Creative, free of charge.

operator listings

$110 inc GST

Operator listings will be a simple

text listing comprising operator

name, address, phone number

and web address.... plus a

numbered reference on the map.

Byron Shire Business... 32 Main Street, Byron Shire02 6687 8787byronbusyness.com

Placement will be strictly limited

so be quick!

Call Joanne McMurtry on:

02 6626 7170

advertisingthe

displayadvertisement

96mm wide x 66mm deep

advertising specificationsPrices include design and artwork for your ad by Dogwhistle Creative.All images should be supplied in high resolution (min 300dpi) as .jpg or .tif files.Complete ads, line art, logos etc, should be supplied in vector form - with all fonts converted to paths - in .eps, .pdf, .ai or .indd formats.

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ad

ad

ad

ad

ad

ad

Concept visual only. Final layout and design may differ.

byronshiremustdos

ad

ad

ad

ad

ad

ad

artstrail

foodtrail

retrotrail

hinterlandtrail

walkingtrails

594mm x 420mmCHARACTER MAP

SIDE A - Map

SIDE B - Ads and Editorial

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touringinfo

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business name:

contact person:

phone: fax:

address:

website:

email:

I would like to book the following advertising in the Byron Trails Map

Operator Listing $110

Display advertisement $880 All prices include GST

I have read and agree to the terms and conditions

signed date / /

please return the completed booking form to:

or fax: 02 6685 8543or email: Joanne.McMurtry@byron.nsw.gov.auor post to: Joanne McMurtry Tourism Officer Byron Shire Council PO Box 219 Mullumbimby 2482

booking form

For information and bookings, call Andrew Walker at the Nimbin Visitor Centre on 02 6689 1388

or email nimbin@lismore.nsw.gov.au

terms & conditions• participating businesses must be open at least 5 days per

week (including one weekend day)• participants must notify Byron Shire Council of any

changes to operations e.g. opening hours, days, etc• establishments must have relevant Council approvals

and public liability insurance • advertising space will be confirmed subject to approval of

your expression of interest• advertisers will be invoiced on acceptance of booking• space is limited and will be allocated on a ‘first in, first

served’ basis

• all advertisers must make payment for advertising space prior to printing (subject to approval of ad material)

• print run of trails map will be 100,000 copies

• all businesses must provide suitable hi-resolution images/artwork of their business in electronic format, along with copy details

• design and artwork will be provided free of charge for advertisers by Dogwhistle Creative

• while the publishers have made all reasonable efforts to ensure the accuracy of content for the Byron Trails Map, Byron Shire Council and Dogwhistle Creative assume no responsibility for any errors or omissions

Byron Shiredon’t spoil us we’l l

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