by vivien tsuong the holiday scissor © © vivien tsuong 2006
TRANSCRIPT
![Page 1: By Vivien Tsuong The Holiday Scissor © © Vivien Tsuong 2006](https://reader036.vdocuments.us/reader036/viewer/2022081502/56649c7f5503460f94936044/html5/thumbnails/1.jpg)
By Vivien Tsuong
The Holiday Scissor ©
© Vivien Tsuong 2006
![Page 2: By Vivien Tsuong The Holiday Scissor © © Vivien Tsuong 2006](https://reader036.vdocuments.us/reader036/viewer/2022081502/56649c7f5503460f94936044/html5/thumbnails/2.jpg)
Abstract
The Holiday Scissor is a scissor-tape-and ribbon shredder in one tool that serves to be useful, practical, and convenient.
© Vivien Tsuong 2006
![Page 3: By Vivien Tsuong The Holiday Scissor © © Vivien Tsuong 2006](https://reader036.vdocuments.us/reader036/viewer/2022081502/56649c7f5503460f94936044/html5/thumbnails/3.jpg)
Claims
Multifunctional Cuts Tapes Curls Shreds
Practical All features are
necessarily designed for useful purposes
The Holiday Scissor is…..
© Vivien Tsuong 2006
![Page 4: By Vivien Tsuong The Holiday Scissor © © Vivien Tsuong 2006](https://reader036.vdocuments.us/reader036/viewer/2022081502/56649c7f5503460f94936044/html5/thumbnails/4.jpg)
Useful Great for craft hobbyists
Scrapbook making, gift wrapping, kids craft, school projects, etc.
Convenient Three essential tools right
by your side No hassle of trying to find
scissor and tape
The Holiday Scissor is…..
Claims
© Vivien Tsuong 2006
![Page 5: By Vivien Tsuong The Holiday Scissor © © Vivien Tsuong 2006](https://reader036.vdocuments.us/reader036/viewer/2022081502/56649c7f5503460f94936044/html5/thumbnails/5.jpg)
Materials Materials:
Scissors
Pop-up Tape
Ribbon Shredder
© Vivien Tsuong 2006
![Page 6: By Vivien Tsuong The Holiday Scissor © © Vivien Tsuong 2006](https://reader036.vdocuments.us/reader036/viewer/2022081502/56649c7f5503460f94936044/html5/thumbnails/6.jpg)
Holiday Scissors
© Vivien Tsuong 2006
![Page 7: By Vivien Tsuong The Holiday Scissor © © Vivien Tsuong 2006](https://reader036.vdocuments.us/reader036/viewer/2022081502/56649c7f5503460f94936044/html5/thumbnails/7.jpg)
Functions The Holiday Scissor works just like a regular
scissor. Simply cut and snip!
To use the tape function simply turn towards the handle of the scissor and
pull a strip of the tape out. Another small strip of tape will “pop out,” ready for the next use
When tape runs out, simply take cartridge out and replace with refills.
To use the ribbon shredder slide in a strand of ribbon between the handles
of the scissor Grip handles together tightly and pull the ribbon
across and the ribbon will also curl as it shreds.
![Page 8: By Vivien Tsuong The Holiday Scissor © © Vivien Tsuong 2006](https://reader036.vdocuments.us/reader036/viewer/2022081502/56649c7f5503460f94936044/html5/thumbnails/8.jpg)
Demonstration
© Vivien Tsuong 2006
![Page 9: By Vivien Tsuong The Holiday Scissor © © Vivien Tsuong 2006](https://reader036.vdocuments.us/reader036/viewer/2022081502/56649c7f5503460f94936044/html5/thumbnails/9.jpg)
Demonstration
© Vivien Tsuong 2006
![Page 10: By Vivien Tsuong The Holiday Scissor © © Vivien Tsuong 2006](https://reader036.vdocuments.us/reader036/viewer/2022081502/56649c7f5503460f94936044/html5/thumbnails/10.jpg)
Antecedents “Dispensers with Optimal Support or
Attachment Means” (Pop-Up Tape Dispensers)
5,794,815 (August 18,1998) By Casey Carlson and Daniel E. Siltberg
5,964,375 (October 12, 1999) By Casey Carlson and Daniel E. Siltberg
“Sheet Stack” (Pop-Up Tape) 5,607,737 (May 4, 1997)
By Elmer Blackwell, John J. Emmel, and Harry A. Loder
© Vivien Tsuong 2006
![Page 11: By Vivien Tsuong The Holiday Scissor © © Vivien Tsuong 2006](https://reader036.vdocuments.us/reader036/viewer/2022081502/56649c7f5503460f94936044/html5/thumbnails/11.jpg)
Antecedents “Method of Making Adhesive Tape Strip &
Tape Flag Pads with Center Tabbed Leader Strip” 6,238,510 (May 29, 2001)
By Joseph P. Callahan Jr. and Bruce E. Samuelson
“Ribbon Curling Tool” 5,564,145 (October 15, 1996)
By Fredric Goldstein
“Ribbon Shredder” D 331,530 (December 8, 1992)
By Mark J. Metzner
© Vivien Tsuong 2006
![Page 12: By Vivien Tsuong The Holiday Scissor © © Vivien Tsuong 2006](https://reader036.vdocuments.us/reader036/viewer/2022081502/56649c7f5503460f94936044/html5/thumbnails/12.jpg)
Material Costs Scissors: $1.99
Pop-Up Tape Dispenser: $0.50
Pop-Up Tape Strips (Refill): $0.50
Ribbon Shredder: $1.25
Total Material Cost: $4.24
© Vivien Tsuong 2006
![Page 13: By Vivien Tsuong The Holiday Scissor © © Vivien Tsuong 2006](https://reader036.vdocuments.us/reader036/viewer/2022081502/56649c7f5503460f94936044/html5/thumbnails/13.jpg)
Starting Costs Estimated production of 25,000 scissors Material Cost:
$4.24 X 25,000 = $106,000 Production Cost:
Cooperation with companies like 3M and Group One Limited
$3,000 Advertising:
$2,500
Total Expense: $111,500
© Vivien Tsuong 2006
![Page 14: By Vivien Tsuong The Holiday Scissor © © Vivien Tsuong 2006](https://reader036.vdocuments.us/reader036/viewer/2022081502/56649c7f5503460f94936044/html5/thumbnails/14.jpg)
Target Market Distribution Centers:
Michaels’ Arts & Craft Store, Joann, Staples, Office Depot, Kmart, Target, Wal-Mart
Advertising: Retail Store ads TV commercials
Demographics: U.S. Population: 296,410,404 (2005)
U.S. Census Bureau Estimated 86% of Population (12 yrs & over)
U.S. Census Bureau Mostly female in general
86.7% of population. U.S. Census Bureau
© Vivien Tsuong 2006
![Page 15: By Vivien Tsuong The Holiday Scissor © © Vivien Tsuong 2006](https://reader036.vdocuments.us/reader036/viewer/2022081502/56649c7f5503460f94936044/html5/thumbnails/15.jpg)
Projected Profits Starting Price: $9.00 a pair
$9.00 X 25,000 units: $225,000 (Sales)
$225,000 (Sales) - $111,500 (Expense) =
Grand Total Net Profit: $113,500
© Vivien Tsuong 2006
![Page 16: By Vivien Tsuong The Holiday Scissor © © Vivien Tsuong 2006](https://reader036.vdocuments.us/reader036/viewer/2022081502/56649c7f5503460f94936044/html5/thumbnails/16.jpg)
Break-Even Example:
Production of 10 pairs of scissors cost approximately $42.40 ($4.24 x 10)
Break-even is at about 3.8 pairs of scissors sold at retail ($42.40 / $11.00 = 3.8)
Therefore… Need to sell 13,000 pairs of Holiday Scissors to
break-even. 13,000 X $9 = $117,000 (Expense is 111,500)
© Vivien Tsuong 2006
![Page 17: By Vivien Tsuong The Holiday Scissor © © Vivien Tsuong 2006](https://reader036.vdocuments.us/reader036/viewer/2022081502/56649c7f5503460f94936044/html5/thumbnails/17.jpg)
Summary Holiday Scissors is a 3-tasks-in-one tool. Saves time and hassle of finding separate tape The integration of scissor and tape makes
scissors easy to carry around Tape is already pre-cut and easily refillable Perfect for gift wrapping occasion as well as arts
and craft Holiday Scissors make great gifts since they are
convenient and useful…. So don’t wait! Get yours today!
© Vivien Tsuong 2006