by the numbers: 16 ways instagram is outperforming the others
TRANSCRIPT
By the Numbers
16 Ways Instagram is
Outperforming the Others
Instagram has...
500 MILLION monthly active users &
300 MILLION daily active users.
This puts it ABOVE Twitter, Snapchat and LinkedIn.
Instagram posts generate a
per-follower engagement rate
of 4.21% — 58x more than
Facebook and 120x more
than Twitter.
An average of
95 MILLION photos are shared on Instagram every day.
Photos and videos on Instagram
receive 4.2 BILLION likes on a daily basis.
Posts with at least one
hashtag receive 12.6%
more engagement.
Instagram posts that include @mentions in the
captions earn 56% more engagement.
Including a location with your Instagram post drives
79% more engagement than posts without.
80% of Instagram’s users
are located outside the U.S.
Photos still generate, on
average, 36% more likes than videos.
Instagram engagement per post has grown by
416% in the past 2 years
The average caption on Instagram is 138 characters
long. However, unlike Facebook and Twitter, caption length has not been proven to
have any real effect on engagement
28% of all internet users have an Instagram account .
55% of people aged 18-29have an instagram account.
96% of US-based
fashion brands use
Instagram for
promotion.
52% of marketers say they are planning on increasing their use of Instagram for promotion and advertising, up
from 42% in 2014.
Instagram is expected to
bring in $595 million
in mobile ad revenue this
year and $2.81 billion
by 2017, surpassing Twitter.
There are 200,000 active advertisers on Instagram.
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To see the full guide to Instagram marketing, including more statistics, strategies, brand
examples and best practices, be sure to download Wishpond's
Complete Guide to Instagram
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● http://sproutsocial.com/insights/5-instagram-stats/● https://blog.hootsuite.com/instagram-statistics-for-business/● https://later.com/blog/ultimate-guide-to-using-instagram-hashtags/● http://www.emarketer.com/Article/Instagram-Mobile-Ad-Revenues-Reach-281-Billion-Worldwide-2017/1012774#sthash.7mg3egse.dpuf● http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2015.pdf● https://www.instagram.com/press/?hl=en● https://clutch.co/agencies/resources/small-business-digital-marketing-and-social-media-habits-survey-2016● http://blog.wishpond.com/post/115675436753/instagram-algorithm-changes-7-strategies-to-employ-right-now● http://blog.wishpond.com/post/115675436747/6-instagram-lessons
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