by rhian norman. index geometry, for the university of oxford. geotraces in the oceans, for the...

By Rhian Norman

CORPORATE VIDEOS

INDEX

Geometry, for the university of oxford.

Geotraces in the oceans, for the university of oxford

Biofuels, for the university of oxford

All three videos assessed together

Why is research important?

This video is for oxford university, the man is talking about what is so good about geometry and why people should

take it as a subject.

GEOMETRY

Format, style, mode of address and

contentEquipment used to create the video Estimate of the

budget to produce the video.

The legal and ethical considerations to do with the

videos content.Intended message

of the video.

Target audience of the video.

the intended context of the

video.

It felt like that man was just talking to you and that he is not just trying to address a large audience of ethically, physically and mentally different people, which it is in

fact doing. The style of the video is very simple but very posh as well, the style of the video shows I think the heritage of

the university and how it is a posh and sophisticated place to go and likes to show this through all the work

and presentations that are make for or by the university, anything below that standard will not be accepted by the

place.

FORMAT, STYLE, MODE OF ADDRESS AND CONTENT.

Geometry

Premiere pro Camera

Sound mike Media encoder

EQUIPMENT USED TO CREATE THE VIDEO

Geometry

Clapper Loader / 2nd Assistant

DIT

Focus Puller / 1st Assistant

Script Supervisor

Camera Operator

Lighting Camera/DoP

10 hour day:£323 (£288)

10 hour day:£380 (£339)

10 hour day:£413 (£368)

10 hour day:£413 (£368)

10 hour day:£473 (£422)

10 hour day:£1124 (£1003)

ESTIMATE OF THE BUDGET TO PRODUCE THE VIDEO.

Geometry

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When all is added together the total budget for this would have been £82012

They are not aloud to say anything that is plagiarised or copyrighted, they are not aloud to be raciest. If the people who were creating the video did any of the above then the video would have to get taken of, of there website for legal and also ethical reason which means that they would have wasted time and money to create something that they can

not uses of the basis that it is inappropriate.

The video would not have used any other peoples work other then the main man who talks who work in the subject they are talking about, but he would still have had to sign something allowing them to be able to use his research in

there video so that they would not be sued.

THE LEGAL AND ETHICAL CONSIDERATIONS TO DO WITH THE

VIDEOS CONTENT.

Geometry

The intended message of the video is to make people see what a fantastic subject Geometry is, to show that there is

more to some jobs the you may at first think, that the subject is a good thing to take because it can help you with all aspects of life, from and auction room to how to split 5

fruits between a group of people.

INTENDED MESSAGE OF THE VIDEO.

Geometry

The video will be aimed at college students who will be looking for what university's that they could go to and what sorts of things that they could end up doing when they have

finished there cource in that particular area.

The fact that the man is telling people about his experiences within the subject and how much he loves it, it

will make more pupil's want to take the subject at that particular college as they can see as well that they have

teachers who feel very strongly about the subject

TARGET AUDIENCE OF THE VIDEO.

Geometry

The video will have been made to help show pupils what sorts of things that they could expect to get up to at the end of that particular subject, they have purposefully just talked

about one subject so that it can help to not confuse the target audience, because with some corporate videos when they star talking about more then one subject, people can get confused an then decide that they do not want to go there because they do not have a clues about he sorts of

things that they could be getting up to or the sorts of things that they could expect to do after they have finished the

subject at the university.

THE INTENDED CONTEXT OF THE VIDEO.

Geometry

This video is for oxford university, the man is talking about geotraces. He loves the subject and wants more people to

feel the same way about it.

GEOTRACES IN THE OCEANS


content


videos content.


video.Equipment used to create the video

Intended message of the video.

Estimate of the budget to produce

the video.


The person is again just addressing us the audience and no one else on screen, this makes it feel more intimate.

The person is telling us about geotraces in the oceans and tying to get us interested in the subject that he

really likes. The man is talking in first person the whole time, this

also allows us to know that he is talking to us trying to get us to join in and learn something, if he was talking in 3rd or 2nd person then we as and audience would not

be able to follow and learn things as well.

FORMAT, STYLE, MODE OF ADDRESS AND CONTENT

Geotraces in the

oceans

Premiere pro Camera



Geotraces in the

oceans


Geotraces in the

oceans


DIT


Script Supervisor

Camera Operator

Lighting Camera/DoP

10 hour day:£323 (£288)

10 hour day:£380 (£339)

10 hour day:£413 (£368)

10 hour day:£413 (£368)

10 hour day:£473 (£422)

10 hour day:£1124 (£1003)

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VIDEOS CONTENT.

Geotraces in the

oceans

To inform people that there is more life in the sea then you may at first think of, that the sea is a beautiful place full of life some of which have still not been discovered by us so far. The video would be made to promote the subject of

Geotraces in the oceans, the more people that watch the video, the more the subject would be spread around, so they would be thinking that by doing this they would be

able to get more people interested in the subject and even be able to get more funding so that they are able to

improve there methods of discovering new species and also to fund there expeditions and the continuation of the

research at oxford.

INTENDED MESSAGE OF THE VIDEO.

Geotraces in the

oceans

People who might want to take up that subject when they go to university, to help give them an idea of the sorts of

things that they could get up to if they took that subject at there university and how much fun the people will have taking the cores and that is will be lots of fun for people

who like that type of science/ people who have been thinking that they might take that corse.

I also think it is aimed at parents of the children/ young adults, as the parents will want to know what sorts of

things that there kids would be getting up to on the corse, it also allows them to have a look at the place where there

kids could potential go.

TARGET AUDIENCE OF THE VIDEO

Geotraces in the

oceans

The idea for the video to be made would have been to help potential pupils see what the course is about and what sorts of things they can get up to during and after it. It can also help to educate people on the troubles of global warming

are and of the fact that there is still a potential to discover new species every day from are oceans.

Also it would help parents know what sorts of things that there kids would get up to on the course, what there kids want to do for the rest of there life and also the sorts of

things that there kids might be expected to do for the rest of there life.

THE INTENDED CONTEXT OF THE VIDEO.

Geotraces in the

oceans

BIOFUELS


contentEquipment used to create the video Estimate of the

budget to produce the video.


videos content.Intended message

of the video.



video.

This one is done so that the person talking is directly addressing us the audience and no one else, the use of videos and other such media adds

to the overall presentation making it an enjoyable but informative video.

The style of the video is very formal and posh, this would be because they are trying to attract people who want to go only to the best

college and also because of the history of the place, they would want to do a posh one as it would not only reflect on the place, but on the area

that the college is situated. The mode of address is very formal and teacher like, because they are

teaching you about the subject, the way that it is done reminds me of the way that my teacher taught me when they wanted me to learn

something. The lady is talking about biofuels which is part of the future and something which she hopes that she can get more people interested in.

FORMAT, STYLE, MODE OF ADDRESS AND CONTENT

Biofuels

Premiere pro Camera



Biofuels


Biofuels


DIT


Script Supervisor

Camera Operator

Lighting Camera/DoP

10 hour day:£323 (£288)

10 hour day:£380 (£339)

10 hour day:£413 (£368)

10 hour day:£413 (£368)

10 hour day:£473 (£422)

10 hour day:£1124 (£1003)

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VIDEOS CONTENT.

Biofuels

The intended message of the video is that biofuels are out there and we don’t need to look that far to find them, it is also making other people aware that there are other fuels out there other then biofuels. They want people to come to

there university, so the more information that they give you, the more it makes it seem like they know what they are doing and gives the potential idea of the types of things

that they could learn while they are studying there.

INTENDED MESSAGE OF THE VIDEO

Biofuels

The target audience for the biofuels video would be students who where thinking about taking that subject at university, or people who are interested in the subject of

biofuels, also I think that the video could also be aimed at adults who are looking for a nice environment to work in within there subject areas, they would be able to see

TARGET AUDIENCE OF THE VIDEO.

Biofuels

The video is meant to tell people about biofuels for the future and what they get up to, to discover these new biofuels for the future. They are trying to stress the

importance that biofuels will play in the future of this planet and all of its inhabitants. The lady talks about the

subject so as to make it seen really interesting and influential.

THE INTENDED CONTEXT OF THE VIDEO

Biofuels

ALL THREE VIDEOS ASSESSED TOGETHER

Compare how each one works

Compare the target audiences

Discuss the overall quality and successfulness of each video from your perspective.

COMPARE HOW EACH ONE WORKS

All three videos

assessed together

In this video a man is talking to us about his experiences in the industry and

try's to tell us a few things about how to

do it. A few other people try explaining the subject to us but that does in my point

of view not really work.

This one uses a lot more video data of

what they are talking about,

compared to the geometry one, it in

my point of view get there message

across a lot better then the geometry one does but not as well as the biofuels.

This one for me is more interesting for the

audience as it connects more with are every day life and so we are able to

connect with it, it also has a very large amount of videos to go with what the lady is talking about, so this helps us to learn more about it. For me I think that this was the best out of the three videos that I chose to

talk about.


Geotraces in the oceans, for the

university of oxford


The target audiences of the videos are of the same age but people that they are aimed at are different as all of them are different subjects, the first one that I did is aimed at

people who like or what to go into the world of mathematics and geometry, where as the second one is aimed at a

completely different audience as it is aimed at students/people who are looking to world in sciences and

want to kelp save the world that lives under the water. Then the last video is aimed at an audience who likes the idea of

biofuels, who wants to learn more about the subject and what other professionals in the subject think about where

biofuels are going.

COMPARE THE TARGET AUDIENCES

All three videos

assessed together

I think that the video is very good, it kept me

interested to the end and I did not feel like walking

away from it or speeding it up because I was finding it interesting to watch, but

some of the downsides of it is that the lady who is

talking in the video does not clearly pronounce her words properly so I, the audience find it a little

hard to work out some of the things that she is

trying to say.

DISCUSS THE OVERALL QUALITY AND SUCCESSFULNESS OF EACH VIDEO

FROM YOUR PERSPECTIVE.

All three videos

assessed together

I think that this video is trying to bring across a

very important message, but the message is lost a bit for me because I find the subject very boring but I think that people

who are interested in that kind of thing and want to

take that as a subject when they are older

would find the video very interesting as they have

packed a lot of information in to one

video about the subject.

I think that the video looked good and there were lots of different shot types in there

but unfortunately the man who is talking in

the video is not putting enough life

into what he is saying in the video making it a bit boring to watch and found it hard to finish it all my self.


Geotraces in the oceans, for the

university of oxford


Research is important because it allows people to view the real facts, it allows company's to make things better for

there customers or staff members, it allows decisions to be made that will help to benefit people in the wider

community. It allows improvement to be made that will make things better for everyone, it can also allow/ help us

to create new medicines that will help to cure us of infections or diseases.

WHY IS RESEARCH IMPORTANT?

Qualitative and quantative research.

Methods and sources of research

Purpose of research

Conclusion

QUALITATIVE AND QUANTATIVE RESEARCH.

Quantative Qualitative

Why is researc

h importa

nt?

What are TV ratings? – they are a guide for parents to help them to know what sorts of things there kids can and cant watch at there age, for example you would not want your 3 year old child to watch programs that have adult comedy in it or TV

programs of will sexual talk in it, so the ratings are there so that you can stop your child or kids from watching such programs.

What are readership circulation figures? – they are to demonstrate the relationship between readership and circulation over time, what are the differences and similarities. For example the guardian news paper has a very posh audience for it, they are

more likely to print news that effects the rich and so there circulation figures will be smaller then that of the sun, who's audience is mixed and covers a range of ages for example they have cartoons like Garfield for the kids and the news for the

adults and young adults for example 1 directions tour, this helped to increase the sales of the news paper up by 2% as well as the sports scores for example the world cup is happening at the moment so people are wanting all the information about all the

different teams but the biggest story in particular recently would be England losing two games and dropping from the world cup and beauty tips for the beauty conscious lady's for example a tip on how to make sure you look flawless with tips from

Laura Whitmore. here are the figures, the guardian had 191,717 where as the sun had 2,091,484.

Do the number of hits on a website show how popular the website is? Do you need more information about who is using the website to get an accurate picture? – yes it does but I feel that people do not tend to look at the number of hits the website has when they are looking for the perfect one, they would just find one that closely matches what they are looking for and go with it. People like to keep there personal information secret, so telling random people who has been on the website before, people

might get annoyed.

Do box office figures show if a film is popular? Would this change in different countries of cultures depending on what the audiences around the world enjoy? – yes as the more people who go to watch the film the more popular the film will be, the

same goes for the less people who go to watch the film the less likely people are to go and watch it them self's. the popularities of films will go up and down depending on the country's, age and religions of people in that area, as not everyone likes the same stuff, for example people who live in India like Bollywood movies, where as people who like in the USA might prefer

action films, another example would be that young kids like to watch very happy films, where as teenagers might prefer a bit of action and excitement in there films.

Do sales of CDs, DVDs and internet downloads show what kinds of programmes people are interested in? – yes and no, people will tend to listen to the radio and they might here a new song on there and then go and download it, they are not likely to look

up peoples preferred music choices, as we are all are own people, and we download what we like not what others might like, but also if you where trying to find out what peoples preferred film, music and TV program choices are then sources that give

you that give information they it would be very useful.

QUANTATIVE

Why is researc

h importa

nt?

Qualitative and quantati

ve researc

h.

Click here

What are film reviews? – they are where people go to a preview screening of the film, watch through the whole film and then after woods write what they

thought about the film.

Who might read them? – lots of different types of people read film reviews, but even after they do some people ignore them and either go to see it, so

they can make up there own minds about it or people decide that it does not sound like there type of film and so don’t go to see it.

Do they have different styles? – different people will talk and review films differently from others, so yes they do, but also no, the people who write

them will have a layout of what needs to be included in the review but they will do it the individual way, and the layout might be played round with a bit

so different tings might turn up before or after other things.

Would a film review in the sun news paper be different from one in the daily mail? – yes it would as they are different news papers with different styles,

the news papers are aimed at different types of people and so the film review would be written so that they can respect that.

QUALITATIVE PART 1

Why is researc

h importa

nt?


ve researc

h.

Part 2

Part 3

Are computer game reviews different for different kinds of players of games? – yes are there are lots of different types of games and game players, so the reviews for the different types of games would

differ massively.

How do fanzine websites talk about their chosen content? – These website would typically be made by fans of the subject and so they would talk about the subjects as if they were the best friends or

that they know them really well, nothing bad would be written about the subject.

Is it different to a critical review? – yes as people who are not connected to the subject would be the ones to asses the subject, thus allowing them to be critical over whatever they want

Who would use a fanzine website? – people who like different shows or films, who want to show there support for the show by creating there own website for it.

How would a company (e.g. like ITV, BBC or channel 4) find out about peoples attitudes to there media products and programmes? – The more people that watch the programs the more popular the

program is, and the figures for the amount of TVs that are tuned in to the show would be given to people at the company so hat they know what was the most popular show at that certain time.

What websites allow audiences to respond or make complaints about advertising? – ASA (advertisement standards agency) are the people who you can make complaints about adverts to, you

can just go on the there website and tell them your view on the advert.

What websites allow you to comment and give responses to news coverage? –Most news places have there own website that you can go on and tell them things about what is happening in your area, they

will also have an email address, so that you can e-mail them your news, they also are likely to have pages on social media sites, like Facebook or twitter.

QUALITATIVE PART 2

Why is researc

h importa

nt?


ve researc

h.

Part 1

Part 3

How might advertising campaigns work (e.g. Go compare, compare the meerkat, ect) – well the compare the meerkat advert campaign works by having a cute almost comical meerkat

that try's to think up as many ways as possible to get you to go to compare the market website instead of his own compare the meerkat website, also by introducing a meerkat toy that they can get if they go to the compare the market website and buy something of them instead of going to his own website, also by having the soft toys match some of the characters that you

would have seen on the advert it makes people want to go there more/ makes it more memorable for the buyer. And the go compare advert works by keeping the same opera singer in all of them, and at first he would sing in the adverts, and I guess because people used to get annoyed by him singing, they have him in the adverts, but they have people from the adverts stop him from singing while he try's to pitch new ideas to them, and then becomes the bus

drive to an imaginary place that closely matches a place in wales, witch also closely connects to the opera singer.

How do the adverts develop? – the company's, will change the advert if they do not think that it is working as well as it was, they will also try to implement new things to interest the

audience and persuade them to go with them. It all about trial and error for the company's.

How would the advertisers know their adverts are working and know to keep the campaign running? – they would know because the number of people interested in there product would go up, for example it you were a company selling windows and only over the phone then you

would know if you adverts are working if the amount of call to buy your product went up from what they used to be before.

QUALITATIVE PART 3

Why is researc

h importa

nt?


ve researc

h.

Part 1

Part 2

METHODS AND SOURCES OF RESEARCH

Primary research Secondary research

Data gathering agencies

Why is researc

h importa

nt?

A focus group - is a type of primary research, a focus group is when you put together a group of people to talk to one another about a certain opinion or matter. All you would

need to do to create your own focus group would be to get together a medium sized group of people, sit them down and have a discussion about a matter, or opinion they you what to

know about.

An observation of an event - is also another example of primary research, it is when you are part of something, for example if you were to write an article for a festival, you would want to be part of the crowed and not just hearing or seeing it on a TV or radio, you would want

to be part of the action so it could be as accurate as it could be. To do one of these your self all you need to do it turn up to an event, and then you can write an accurate account of it

latter, after the event has finished.

Active participation in internet forums - about a subject is another source of primary research. Internet forums are where people get together and discus things online. To make

your own, find a website that you are your friends can go on and you can start having a chat with one another about a subject of your choice.

Online questionnaires - are also another type of primary research, they are when you send out a questionnaire to lots of different people online, to do one yourself all you need to do is create your own questionnaire and then send it to different people online using either e-

mail of posting one on your own website that people can do and then send back to you when they have finished with it.

PRIMARY RESEARCH PART ONE

Why is researc

h importa

nt?

Methods and

sources of

research

Primary

research

part 2

What are open and closed questions? – a closed question can be answered with one word or a short answer. Where

as an open question has to be answered with a long answer.

An interview with an expert – this is also another type of primary research, this it were you go and interview people, say if it was because they witnessed a crime, then they can tell you exactly what happened, and so the information is

not tampered with and pure.

Census surveys – they are another type of primary research, it is a way of collecting and analysing data.

Audience panels – it is when people listen to a radio show, or something similar to that and then text or e-mail the place back and tell them there views about the show.

PRIMARY RESEARCH PART TWO

Why is researc

h importa

nt?

Methods and

sources of

research

Primary

research

part 1

Secondary research is research where you do not get the data straight from the source, but from someone or something else.

For example books would be a good way of researching about history, as bookes were used as a way of putting down information long before computers and the internet came around.

Journals would be a good source of research if you were looking in to the life of a particular person, for example if you wanted to learn more about Charles Darwin you would want to read his journal so that you could learn more about who he was, what he thought and what he stood

for.

A periodicals is a article that is published at regular intervals like someone who keeps a diary, so this would be useful as a research technique because it would allow the researcher to learn more

within a shorter time span.

News papers would be a good source or research as they have been produced for years now and a lot of places back up all the old news papers, so if you wanted to look for an article from a

particular date or week you could search for it easily. And that fact that you can access newspapers on line now, allows this to also be a cheep and easy way of research.

Film archives are also a good source of research, as they will hold a copy of all the films, even ones that you would never have believed existed, this source could be very helpful as the older the film the less likely it is to have been tempered with, so the more accurate the information

would be.

Photo archives are also a good source of information, as they can help to show how people used to live or what things looked like years and years ago.

SECONDARY RESEARCH PART 1

Why is researc

h importa

nt?

Methods and

sources of

research

Second half of

the presentat

ion

Internet forums are another way of researching things by way of asking other people who may know the answer to your question, it is a way of socialising with

people to find out information.

Government statistics in also a source of research, if you wanted to know the latest figures that were going through parliament at the moment, them looking at

the government statistics may help you to find out about what you want to.

People also like looking up TV ratings, this can help people to decide whether or not it is worth there time to watch programs that they may have seen the advert

for or not and it allows people to view other peoples comments on the shows.

An online encyclopaedia is a good way of finding out information, as lots of things these days are backed up on to the internet to allow people to view them.

Audio material can also be useful as the information is said by someone so the facts can more easily be processed into the brain, also if you were blind then it is a

good resource to use.

News paper circulation figures could help a person who is trying to find out what the most popular news paper is, or someone who is writhing a report on peoples

favourite news papers.

SECONDARY RESEARCH PART 2

Why is researc

h importa

nt?

Methods and

sources of

research

first half of the

presentation

What do the following data gathering agencies do?

1.) Broadcasters’ Audience Research Board (BARB) they compile audience measurement and TV ratings in the UK, then after 1 week publish the information on how many in

the last week watched that particular show

2.) Radio Joint Audience Research Ltd (RAJAR) they are the official body in charge of measuring radio audiences in the

UK.

How can your own self-generated audio or photographic records of events be used to research ? - Say if you went to

an event and recorded it so that you can write about it later, then you would have all the research there to tell you

how the place looked, the atmosphere and other such information of the event that maybe you can not remember.

DATA GATHERING AGENCIES

Why is researc

h importa

nt?

Methods and

sources of

research

PURPOSE OF RESEARCH

Why is researc

h importa

nt?

Audience research Market research

Production research

Audience research, how could you use:

Audience data – this will allow you to know what they like and re looking for.

Audience profiling – knowing who your audience is good for you so you know how you are designing your product for.

Demographics- knowing who you are dealing with - it is important to know who your target audience is going to be, or otherwise the product will not sell as mush or even be refused to be

sold for that age group.

Geodemographics – knowing where your audience is from – this is very useful information as it can effect whether or not your product will sell in that area or not, for example, poor people don’t

have as much money as rich people, so wont by quality things like posh people would.

Consumer behaviour (i.e. collected from Tesco's clubcard) - knowing what sorts of things you customers like to by usually, can help you when you are thinking about creating a product,

because this way you get to know the sorts of things that like so can help you to create your product.

Consumer attitudes (i.e. from on online survey) – knowing how your customers think about your product first, before you produce on a large scale can help your product to be as right for the

target audience as possible.

Audience awareness (knowing the facts and figures) – people like to know what sorts of things make up your product as they like to make sure that it is right for them, it also allows them to

know the sorts of things that there money partly went forward to pay for in the process of creating the product.

AUDIENCE RESEARCH

Why is researc

h importa

nt?

Purpose of

research

Market research, how could you use information about:

The product market - what is already out there? – this can show you want sorts of thing work and don’t work for the product you are trying to create and also what sorts of things people are trying to look for in the product, also the price that your product

should be.

How much competition is out there – the more competition there is then the harder it will be to sell you product, but also it could be good for you if you were cheaper then all

the rest, then people in this economic climate are more likely to go with you.

Competitor analysis – who are your main competitors and can you compete - I think that the question here is can you afford to compete with other company's, and can you handle

the pressure.

Advertisement placement, where is it best to put your adverts? – There are lots of places that you can put adverts but the best ones would be so you place the on the TV on the

radio, social media sites, your webpage and last of all bill boards, as these are the places most people are going to see the advert.

Advertising effects, how effective is your chosen format and style of advert going to be on your audience? - the chosen advert style is going to be a product information

advert, as when you are trying to get as many people as you can to want to go to your college, then you would want the advert to show as much information as it could hold.

MARKET RESEARCH

Why is researc

h importa

nt?

Purpose of

research

Production research, how could you use information about:

What content to put into your production? E.G. if your audience like a particular informal style, how could you incorporate this into your new series of commercials? - if you knew that your

audience like a certain style of advert, then you would want to use that as it could help to sell more of you product not only to them, but to new potential buyers.

Viability, will your media production have the desired effect – I will look at what other people have done and see if it has worked for them, if it has mine is also likely to work.

Placement media – i.e. knowing if an internet commercial or a billboard next to a busy road would be best – well the thing that you would need to know first is where is your audience more likely to be, if they are kids then a TV advert would work best, but if it is for a busy commuter, then a bill

board would be more suited to them.

Finance- who would be interested in supporting your work with investments? – well investors are always looking for things to invest there money in, so they would be a your best shot at pitching

at.

Accurate cost/budget knowledge – when you are creating something you want to be able to know what you are spending your money on, and to make sure that you spend the money wisely.

Technological resources and the skills to use it – for example knowing how to use green screen properly, and knowing how to work a camera.

personal- who is best to do the job – you would want someone who has experience to do the job rather then someone who has no clue what they are doing

PRODUCTION RESEARCH

Why is researc

h importa

nt?

Purpose of

research

If there was no access to research then no one would be able to find out what the market is like, not being able to

find out what your target audience likes means that you are very unlikely to create a product that is perfect for your

target audience, because you will have no clue what they want and don’t want.

Being able to know what you target audience likes and don’t like is a very important part of creating a product so not having access to research techniques and methods.

CONCLUSION

Why is researc

h importa

nt?

by rhian norman. index geometry, for the university of oxford. geotraces in the oceans, for the...

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