by phillip martin
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F . O . C . U . S . on Posters Tips for Making Successful Posters, Websites, Projects, Book Covers and a Whole Lot More!. by Phillip Martin. F . O . C . U . S . on Posters. Focus on these five key points for better projects. The first key is . . . F O C U S. - PowerPoint PPT PresentationTRANSCRIPT
FF..OO..CC..UU..SS.. on Posters on Posters Tips for Making Tips for Making Successful Posters, Websites, Successful Posters, Websites, Projects, Book Covers and a Projects, Book Covers and a
Whole Lot More!Whole Lot More!
by Phillip Martinby Phillip Martin
FF..OO..CC..UU..SS.. on Posterson Posters
Focus on these five key points for Focus on these five key points for better projects. The first key is . . . better projects. The first key is . . .
FF OO CC UU SS
FF..OO..CC..UU..SS.. on Posterson Posters
Focus on these five key points for Focus on these five key points for better projects. The first key is . . . better projects. The first key is . . .
FontsFonts OO CC UU SS
FFontsonts
Font choice is Font choice is important. If important. If you look at ads, you look at ads, they usually use they usually use no more than no more than three fonts. three fonts. Often, they use Often, they use one font but in one font but in 2 or 3 sizes.2 or 3 sizes.
FFontsonts
If an ad uses If an ad uses all capital all capital letters, it is letters, it is usually a usually a simple font. simple font.
FFontsonts
Fonts that are Fonts that are more more complicated are complicated are not as easy to not as easy to read if they are read if they are all written with all written with capital letters. capital letters.
FFontsonts
You will almost You will almost never see ads never see ads with rainbow with rainbow lettering (either lettering (either top to bottom as top to bottom as seen here or left seen here or left to right with to right with different different letters.)letters.)
FFontsonts
It may be It may be
attractive butattractive but
it is harder toit is harder to
read than solidread than solid
colors on words.colors on words.
FFontsonts
You almost You almost never see an ad never see an ad that has every that has every other word (or other word (or every other every other letter) in a letter) in a different color.different color.
FFontsonts
Most Most lettering in lettering in ads goes ads goes left to right; left to right; not in not in spirals, up-spirals, up-and-down, and-down, or or diagonally. diagonally.
FFontsonts
You need to also use these concepts in your posters. What is good with the fonts here? What could have been done better? Find out on the next slide.
FFontsonts
Yes, most important of all, when Yes, most important of all, when you draw your own letters, use a you draw your own letters, use a ruler. If you use only capital ruler. If you use only capital letters, draw two lines. If you also letters, draw two lines. If you also make lower case letters, use three make lower case letters, use three lines. lines.
FFontsonts
Yes, most important of all, when you Yes, most important of all, when you draw your own letters, use a ruler. draw your own letters, use a ruler. If you use only capital letters, draw If you use only capital letters, draw two lines. If you also make lower two lines. If you also make lower case letters, use three lines. case letters, use three lines.
Don’t press hard with the pencil Don’t press hard with the pencil when you draw the lines. You will when you draw the lines. You will later need to erase them.later need to erase them.
FF..OO..CC..UU..SS.. on Posterson Posters
For successful projects, you must For successful projects, you must also focus on . . . also focus on . . .
FontsFonts Oops! Watch that Glue!Oops! Watch that Glue! CC UU SS
OOops! Watch that Glue!ops! Watch that Glue!
Use glue sparingly. You want to Use glue sparingly. You want to use enough to properly hold your use enough to properly hold your papers in place. But, you don’t papers in place. But, you don’t want to use so much glue that it want to use so much glue that it leaks out on the front.leaks out on the front.
Wow!Wow!Wow!
Careful GluingCareful Gluing
This poster is so beautiful! Lots of This poster is so beautiful! Lots of cats were individually cut out. cats were individually cut out. However, the text and pictures However, the text and pictures were not secure.were not secure.
OOops! Watch that Glue!ops! Watch that Glue!
Keep your hands clean and glue-Keep your hands clean and glue-free.free.
OOops! Watch that Glue!ops! Watch that Glue!
Keep your hands clean and glue-Keep your hands clean and glue-free.free.
Be careful in placing pieces on the Be careful in placing pieces on the poster so that they aren’t poster so that they aren’t accidentally crooked.accidentally crooked.
OOops! Watch that Glue!ops! Watch that Glue!
This is a great photograph, with excellent emphasis, but just like on some students’ posters, the text is crooked (because I made it that way.)
FF..OO..CC..UU..SS.. on Posterson Posters
For successful projects, don’t For successful projects, don’t forget about . . . forget about . . .
FontsFonts Oops! Watch that Glue!Oops! Watch that Glue! Careful CuttingCareful Cutting UU SS
CCareful Cutting!areful Cutting!
If you want If you want things square, things square, measure or use measure or use a cutting a cutting board.board.
Note how the Note how the yellow text yellow text boxes are boxes are crooked.crooked.
CCareful Cutting!areful Cutting!
Plan ahead. Plan ahead. Straight Straight
corners and corners and edges really edges really make a huge make a huge difference in difference in how your how your project looks.project looks.
CCareful Cutting!areful Cutting!
When adding a When adding a border, be sure border, be sure all sides are all sides are equal.equal.
The trim could The trim could be more be more evenlyevenly
cut, but whatcut, but what
a great poster! a great poster!
CCareful Cutting!areful Cutting!
If the object is not square, take If the object is not square, take time to carefully cut.time to carefully cut.
Oops! Oops!
A roundA round
border aroundborder around
the graph is the graph is
very clever, very clever,
but alsobut also
very hard tovery hard to
cut evenly.cut evenly.
Wow! Wow!
However, However, a compass a compass can solve can solve this this problem problem easily.easily.
FF..OO..CC..UU..SS.. on Posterson Posters
For successful posters, you must For successful posters, you must also consider the . . . also consider the . . .
FontsFonts Oops! Watch that Glue!Oops! Watch that Glue! Careful CuttingCareful Cutting Use of ColorUse of Color SS
UUse of Colorse of Color
Many kids’ Many kids’ posters and posters and websites use too websites use too many colors with many colors with the lettering. As the lettering. As a rule, use no a rule, use no more than three more than three colors. Two is colors. Two is even better. even better.
UUse of Colorse of Color It’s hard to It’s hard to
get better get better than this than this poster. poster. Only two Only two colors colors were used were used for all of for all of the the lettering.lettering.
UUse of Colorse of Color
Don’t use dark Don’t use dark letters on dark letters on dark paper or light paper or light letters on light letters on light paper. paper. Contrast is Contrast is important. important.
UUse of Colorse of Color
Don’t use dark Don’t use dark letters on dark letters on dark paper or light paper or light letters on light letters on light paper. paper. Contrast is Contrast is important. important.
The art needs The art needs emphasis to be emphasis to be easily read. easily read.
FF..OO..CC..UU..SS.. on Posterson Posters
For successful projects, finally, you For successful projects, finally, you must . . . must . . .
FontsFonts Oops! Watch that Glue!Oops! Watch that Glue! Careful CuttingCareful Cutting Use of Color Use of Color Stress for SuccessStress for Success
SStress for Successtress for Success
Some posters look like Some posters look like Where’s WallyWhere’s Wally ads with ads with so much clutter you so much clutter you don’t know where to don’t know where to look. Your projects need look. Your projects need something emphasised, something emphasised, something stressed. It something stressed. It is usually the title and / is usually the title and / or a piece of art.or a piece of art.
SStress for Successtress for Success
Science fair posters need to have Science fair posters need to have a lot of information. There is no a lot of information. There is no way around that. But, for other way around that. But, for other posters, less is more. Less posters, less is more. Less wording and information makes wording and information makes for a more attractive poster.for a more attractive poster.
SStress for Successtress for Success There is so There is so
much much informationinformation! But, the ! But, the stressed stressed title is very title is very attractive. attractive.
SStress for Successtress for Success
The people The people behind this behind this ad ad campaign campaign understood understood the concept the concept that “less is that “less is more”.more”.
SStress for Successtress for Success
Some Some ads ads stress stress the title. the title. It’s the It’s the first first thing thing you see. you see.
SStress for Successtress for Success
Some ads Some ads stress the stress the art to art to capture capture your your attention. attention.
SStress for Successtress for Success
Other ads balance between the two.Other ads balance between the two.
SStress for Successtress for Success
Almost no ads focus on the written Almost no ads focus on the written text. It’s important, but when it text. It’s important, but when it comes to writing on a poster, comes to writing on a poster, remember less is more. remember less is more.
SStress for Successtress for Success
This poster has a lot of good information, but most people will not take the time to read all of it.
FF..OO..CC..UU..SS.. ReviewReview
Now that you have “F.O.C.U.S.ed” Now that you have “F.O.C.U.S.ed” on steps for making a good on steps for making a good project, look at these examples project, look at these examples made by students -- and people made by students -- and people who should have been AIS who should have been AIS students. What have they done students. What have they done well? What could they have well? What could they have improved upon? improved upon?
Example 1Example 1
Example 1Example 1
Okay. Good choice of colour for Okay. Good choice of colour for fonts.fonts.
Example 1Example 1
Okay. Good choice of colour for Okay. Good choice of colour for fonts.fonts.
Okay. Large centre photo.Okay. Large centre photo.
Example 1Example 1
Okay. Good choice of colour for Okay. Good choice of colour for fonts.fonts.
Okay. Large centre photo.Okay. Large centre photo. Okay. Good contrast.Okay. Good contrast.
Example 1Example 1
Okay. Good choice of colour for Okay. Good choice of colour for fonts.fonts.
Okay. Large centre photo.Okay. Large centre photo. Okay. Good contrast.Okay. Good contrast. Oops! Too much clutter on the Oops! Too much clutter on the
page.page.
Example 1Example 1
Okay. Good choice of colour for Okay. Good choice of colour for fonts.fonts.
Okay. Large centre photo.Okay. Large centre photo. Okay. Good contrast.Okay. Good contrast. Oops! Too much clutter on the Oops! Too much clutter on the
page.page. Oops! Two fonts works better than Oops! Two fonts works better than
two fonts plus two fonts plus italicsitalics..
Example 1Example 1
Okay. Good choice of colour for fonts.Okay. Good choice of colour for fonts. Okay. Large centre photo.Okay. Large centre photo. Okay. Good contrast.Okay. Good contrast. Oops! Too much clutter on the page.Oops! Too much clutter on the page. Oops! Two fonts works better than Oops! Two fonts works better than
two fonts plus two fonts plus italicsitalics.. Oops! Wrong choice of photos.Oops! Wrong choice of photos.
Example 1Example 1
Example 2Example 2
Example 2Example 2
Wow! Excellent use of fonts!Wow! Excellent use of fonts!
Example 2Example 2
Wow! Excellent use of fonts!Wow! Excellent use of fonts! Wow! Careful trim around the text. Wow! Careful trim around the text.
Example 2Example 2
Wow! Excellent use of fonts!Wow! Excellent use of fonts! Wow! Careful trim around the text. Wow! Careful trim around the text.
Wow! Neatly glued together and Wow! Neatly glued together and
nothing is crooked.nothing is crooked.
Example 2Example 2
Wow! Excellent use of fonts!Wow! Excellent use of fonts! Wow! Careful trim around the text. Wow! Careful trim around the text.
Wow! Neatly glued together and Wow! Neatly glued together and
nothing is crooked.nothing is crooked. Wow! Good use of photographs Wow! Good use of photographs
and three dimensional information.and three dimensional information.
Example 2Example 2
Wow! Excellent use of fonts!Wow! Excellent use of fonts! Wow! Careful trim around the text. Wow! Careful trim around the text. Wow! Neatly glued together and Wow! Neatly glued together and
nothing is crooked.nothing is crooked. Wow! Good use of photographs and Wow! Good use of photographs and
three dimensional information.three dimensional information. Oops! Fewer colours for text Oops! Fewer colours for text
background would have looked background would have looked better.better.
Example 3Example 3
Example 3Example 3
Okay. Good choice of fonts.Okay. Good choice of fonts.
Example 3Example 3
Okay. Good choice of fonts.Okay. Good choice of fonts. Okay. Good globe art.Okay. Good globe art.
Example 3Example 3
Okay. Good choice of fonts.Okay. Good choice of fonts. Okay. Good globe art.Okay. Good globe art. Oops! Logos should Oops! Logos should NEVERNEVER be the be the
main attraction in a poster. main attraction in a poster. NEVERNEVER!!
Example 3Example 3
This poster This poster shows how shows how logos are logos are supposed to supposed to be used in be used in advertising.advertising.
Example 3Example 3
Okay. Good choice of fonts.Okay. Good choice of fonts. Okay. Good globe art.Okay. Good globe art. Oops! Logos should Oops! Logos should NEVERNEVER be the be the
main attraction in a poster. main attraction in a poster. NEVERNEVER!!
Oops! Too much information.Oops! Too much information.
Example 3Example 3
Okay. Good choice of fonts.Okay. Good choice of fonts. Okay. Good globe art.Okay. Good globe art. Oops! Logos should Oops! Logos should NEVERNEVER be the be the
main attraction in a poster. main attraction in a poster. NEVERNEVER!! Oops! Too much information.Oops! Too much information. Oops! Bland colours make this a Oops! Bland colours make this a
poster that you would walk past and poster that you would walk past and never read.never read.
Example 3Example 3
Example 4Example 4
Example 4Example 4
Wow! Beautiful colour and contrastWow! Beautiful colour and contrast
Example 4Example 4
Wow! Beautiful colour and contrastWow! Beautiful colour and contrast Wow! One object is obviously the Wow! One object is obviously the
central focus.central focus.
Example 4Example 4
Wow! Beautiful colour and contrastWow! Beautiful colour and contrast Wow! One object is obviously the Wow! One object is obviously the
central focus.central focus. Wow! Careful attention to detail.Wow! Careful attention to detail.
Example 4Example 4
Wow! Beautiful colour and contrastWow! Beautiful colour and contrast Wow! One object is obviously the Wow! One object is obviously the
central focus.central focus. Wow! Careful attention to detail.Wow! Careful attention to detail. Oops! A title would be useful.Oops! A title would be useful.
Example 4Example 4
Wow! Beautiful colour and contrastWow! Beautiful colour and contrast Wow! One object is obviously the Wow! One object is obviously the
central focus.central focus. Wow! Careful attention to detail.Wow! Careful attention to detail. Oops! A title would be useful.Oops! A title would be useful. Oops! White text boxes were not Oops! White text boxes were not
cut evenly.cut evenly.
FF..OO..CC..UU..SS.. on Posterson Posters
Now that you know how to Now that you know how to F.O.C.U.S. on good project tips, you F.O.C.U.S. on good project tips, you can have much more attractive can have much more attractive displays. displays.
FF..OO..CC..UU..SS.. on Posterson Posters
Now that you know how to F.O.C.U.S. Now that you know how to F.O.C.U.S. on good poster-making tips, you can on good poster-making tips, you can have much more attractive displays. have much more attractive displays.
And remember, these suggestions are And remember, these suggestions are also good for ads, brochures, book also good for ads, brochures, book covers, bulletin boards, report cover covers, bulletin boards, report cover pages, menus, programs, post cards, pages, menus, programs, post cards, banners, and a whole lot more! banners, and a whole lot more!
Special thanks!Special thanks!
Thanks to the students at the Thanks to the students at the Antwerp International School in Antwerp International School in Antwerp, Belgium. The student art Antwerp, Belgium. The student art was taken from their posters and was taken from their posters and science fair projects. science fair projects.
Special thanks!Special thanks!
Thanks to the students at the Thanks to the students at the Antwerp International School in Antwerp International School in Antwerp, Belgium. The student art Antwerp, Belgium. The student art was taken from their posters and was taken from their posters and science fair projects. science fair projects.
And, since then, their projects And, since then, their projects have gotten much better. have gotten much better.