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By:Peter Cianfaglione | Miguel Godoy | Matt

Venora

Period 2

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Vacation Days are Kodak Da

d Title: Vacation Days are Kodak Days

roduct Name: Kodak cameras

riginal Date: 1904

riginal Source: Ladies' Home Journal

urrent Location:http://library.duke.edu/digitalcollections/eaa.K0052

ate Viewed: 10/22/2009

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Initial Reacti

Large headline reading Vacation Days are Kodak

Bright, colorful illustrations. Emits a happy feeling, thus putting the viewer in a g

mood.

People enjoying themselves while taking a photog

It is strange how they are telling people: Without tcamera your vacation is insufficient.

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Structural Elemen

The central focus is manphotographing the wom

The producers of this adused repetition with theillustrated flowers.

The ad is framed withillustrated flowers.

Different objects receive

different amounts of ligh

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Figurative Language

Allusion- Without the KodakCamera your vacation wontbe as good.

Irony-Where you expect thereto be a description of theproduct, there is a descriptionof what a great vacation wouldbe like with a Kodak camera.

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Structural Tacti

Pathos: The bright pinkand green help emit thesense of people having

delightful time. Without the bright colo

the ad could potentiallyanother story.

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Advertisers 15 Basic Appe

Need to Achieve If you have Kodak, then you will achieve

great vacation and make it memorable.

Need for Affiliation This ad shows that without this product

won't have a great vacation without owKodak.

Need for Attention This ad attracts the buyer to look at the

bright colors. Also the bright colors andword vacation make the spectator fee

happy. The spectator will believe that this Koda

Camera will enhance their vacation.

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Media Concepts

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Berger's Argume

People notice things they are interested in.

Flowers, Vacation

Envy yourself as if you own the product.

Two individuals enjoying life and their vacawith there Kodak.

Make viewers dissatisfied with their lives.

When others notice the couple on vacationenjoying themselves they realize there lifenothing like that.

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Patterns

Patterns

Flowers

Pleasing Colors

Themes

If you want to have a pleasurable vacationyou need a Kodak camera.

By possessing the camera it will make youand the subjects you photograph happy.

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Thes

Kodak gives the spectators tidea that if you purchase aKodak camera you will have

pleasurable vacation, bypresenting spectators with aillustration of two individualenjoying their vacation withKodak.

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The EndPeter Cianfaglione | Miguel Godoy | Matt Venora