By: Nisha VijhRitesh Kotak

Alex Tong

Election Readiness- They have provided enough articles to

provide the user with information regarding the conservative party’s platforms and actions regarding voter issues

- The user has access to a side bar which conveys a sense of openness to the public in terms of allowing them to be a part of the party’s movement

Balance Between Self-Advocacy and AttackOne entire tab has been dedicated to Stephen

Harper’s leadership (abilities, past experience, his family-friendly image and even a biography on his wife)

There is a podcast with Stephen Harper speakingThere is only one direct attack in terms of a

specific article (the Liberal stance on GST)Throughout the website there are indirect put

downs about the other parties and their faultsThe balance would be 75% self advocacy and a

mere 25% attack

Balance Among Leader, Party, PolicyThe leader is given the most attention on the

website with majority of the tabs and articles directly about him, his family and even his hobbies

Discretely lays out party’s platform on key issues (policy)

Has adequate information on the party’s history and principles

Scope for Citizen InitiativeThe side bar allows users

to participate in the conservative party endeavour through links that allow them to donate, help, shop, join, own signs, vote and my campaign

Social NetworkingStrong attempt to captivate to engage the

younger public through familiar means such as Facebook, YouTube, Twitter, Flickr, etc...

Branding, Look and FeelIt is a very clean look, visually appealingConservative party branding is dominantNot as user friendly as it can be due to

disappearing tabs when scrolling over links with the mouse

Picture of Stephen HarperMission statement missingVery youthful

Technological SophisticationCycling banner upon the page changing or

being refreshed where all pictures emanate a family friendly feel

Utilization of several online techniques to portray the message (podcasts, radio ads etc)

Use of LanguagesComplete equality is not shown to both the

French and English speaking user due to the fact that landing page is automatically set to English

It is easy to switch between the two languages because even with the change the layout and access to all articles and links remains the same

Provision for People with DisabilitiesThere are a great number of pictures, and

videos which allows users to access the information via other means than just text

Privacy ProtectionA Privacy Policy is providedIt is very well organized, and is easy for the

average citizen to read and understandIt is informative and contact information has

also been made available for further inquiries

Site’s EffectivenessPros

Great brandingInteractive (social

networking and videos)

Contact UsUser friendlyInformativeEverything is

accessible within three clicks (information is easily found)

ConsThe option to switch

languages is not too obvious as it is only indicated as a mere E or F on the top right hand side of the page

Lack of multiculturalism

Lack of disability tools (audio text and ability to change font size)

RecommendationsFlash intro page which gives the option of

French or EnglishSite mapSearch BarFrequently Asked Questions Section