By Monica Palazuelos

Four Key Issues Facing Journalism Today

Social Media – Blurred lines between journalists, their readers and organizations they cover.

Companies and people discovered they could use social media to tell their stories directly to the people who were the most relevant to them. This was new and extremely powerful, and has been a factor in the relentless decline of daily newspapers and quality journalism.

Blurred line between the presentation of fact and opinion

Increased sensationalism and exaggerations online

Changing fundamental values If we create business models that depend

largely on page views, we should not be surprised if they drive publishers to favor content with a high prospect of 'going viral' over content that is primarily thought-provoking, challenging, discomfiting or even educational," –Paul Steiger

Web page items are published to solely drive page views

What is changing fundamental values of journalism

Challenges - In the last several years the

percentage declines in revenue for TV, radio and print have been close to double or in some cases even triple the rates of decline in audience

For the news industry to survive, it must do more to innovate new revenue models, not just wait for conventional display and banner advertising to grow.

develop specialty or niche news products

Pay walls

Raising fees from aggregators

Display and Banner Advertising

Non-news products

Business challenges the journalism industry is facing

Solutions-

Honest and high-quality journalism, free from state control and political subordination, serving the interests society alone, merciless toward corruption and lawlessness,

“ While the word can mean different things, journalists have an obligation to be as transparent as possible about the sourcing of their work.”-Paul Steiger

Obligations of transparency that are being imposed on journalists and publishers