by lieven cooreman. doing business in brazil agenda brasilidade brazilian and belgian facts and...
TRANSCRIPT
By Lieven Cooreman
Doing Business in Brazil
AGENDA
BRASILIDADE
BRAZILIAN AND BELGIAN FACTS AND FIGURES
MACRO REGIONS OF BRAZIL: OVERVIEW
BRAZILIAN AND BELGIAN FACTS AND FIGURES
BRAZIL´S PERFORMANCE
BRAZIL´S KEY CONCEPTS
DOING BUSINESS IN BRAZIL
WORKING PRACTICES IN BRAZIL
STRUCTURE AND HIERARCHY IN BRAZILIAN COMPANIES
BUSINESS PRACTICES IN BRAZIL
BRAZILIAN BUSINESS ETIQUETTE (DO´S AND DONT´S)
FINAL CONSIDERATIONS
What is
?
isThe distinct features of
the brazilian and of Brazil.
know
A bit about
Next...
THE CULTURE
Indians | Pedro Álvares Cabral´s ship
April 22, 1500 | Porto Seguro (BA)
Nossa Senhora Aparecida do Brasil Church, SP
74% of Brazilian are Catholic
Reveillón in Copacabana, RJ
678 thousand of direct jobs
5 million of foreign tourists vs 4 billion of dollars spent
Oscar Niemeyer, Architect, 101 years old
One of the most important names in International Modern Architecture. His buildings are in Brasília, and abroad: UNESCO World Heritage, The United Nations Headquarters in NY, among others.
Feijoada, typical dish (stew of beans with beef and pork)
In Brazil, its served with rice and accompanied by chopped refried collard (couve mineira), roasted coarse flour (farofa), sliced orange and pork rinds (torresmo).
Jorge Amado, Writer One of his famous film
He was the best-known of modern Brazilian writers. His work dealt largely with the poor urban black and mulatto communities of Bahia.
Sculpture of Aleijadinho
He was a Colonial Brazil-born sculptor and architect, noted for his works on and in various churches of Brazil.
Brazilian music
Style popularized by Tom Jobim and Vinicius de Moraes.
Evolved from samba but is more complex harmonically.
Pelé, Soccer Player
Has become a sporting legend. He made 1280 goals in 1363 games. His 1st goal was with 16 years old against Argentina in 1957.
He is regarded as one of the greatest drivers in the history of Formula One. He held the record for most pole positions from 1989 to 1994.
Airton Senna, Race Car Driver
She modernized the role of the president´s wife and left a profound mark on Brazilian social policy.
Ruth Cardoso, Anthropologist
She is the highest-paid model in the world. She has appeared on more magazine covers than any other model.
Gisele Bundchen, Model and Film ActressHe has a successful international career, having joined the cast of Lost, The movie 300 and nowadays the movie CHE, El Argentino.
Rodrigo Santoro, Actor
LOCATION
Land area: 8.514.876 km²
Population: 195m
Population density: 21 km²
Life expectancy: Men 68yrs | Women 76yrs
Adult literacy: 88%
Average per household: 3.5
Divorces per 1,000: 0.5
BRAZILIAN FACTS AND FIGURES BELGIAN FACTS AND FIGURES
Land area: 30.520 km²
Population: 10m
Population density: 337 km²
Life expectancy: Men 76yrs | Women 83yrs
Adult literacy: 99%
Average per household: 2.4
Divorces per 1,000: 2.4
BRAZILIAN FACTS AND FIGURES BELGIAN FACTS AND FIGURES
Currency: Real
GDP 2008: US$ 1.9 trillions
GDP per capita: US$ 6,937
Employment (% of total):
Main Exports (Type):
Transport equipment & parts, Soyabeans
Metal goods and Chemical products
Destinations (% total):
Agriculture18%
Industry20%
Services 53%
Unemployed9%
USA21%
Argentina8%
China6%
Netherlands6%
Others59%
Currency: Euro
GDP 2008: US$ 389.518 billion
GDP per capita: US$36,235
Employment (% of total):
Main Exports (Type):
Chemicals, Transport equipment,
Machinery, Food, drink and tobacco
Destinations (% total):
Agriculture2%
Industry
23%
Services68%
Unemployed7%
Germany15%
France13%
Netherlands9%UK
7%
EU56%
BRAZILIAN FACTS AND FIGURES BELGIAN FACTS AND FIGURES
Main Imports (Type):
Machines & electrical equipment
Chemical products
Oil derivatives
Transport equipment & part
Main countries of origin:
USA
18%
Arg9%
Germany8%
Japan6%
Others59%
Main Imports (Type):
Food and animals
Machinery
Transport equipment
Chemicals
Food, drink and tobacco
Main countries of origin:
Netherlands15%
Germany13%
France10%UK
5%
EU57%
MACRO REGIONS OF BRAZIL: OVERVIEW
North
Northeast
Centralwest
Southeast
South
Economy Data
GDP (2008) – US$ 1.9 trillions
10th world´s largest economy
GDP Per Capita – US$ 6.937
Portion of GDP per states
11%
63%
16%
5%
5%
NORTH REGION
ACRE
RONDÔNIA TOCANTINS
PARÁAMAZONAS
RORAIMAAMAPÁ
15,022,060: population
GDP - US$ 100 billions
3.853.327,2 km²: total area
US$ 3,044 (Per Capita)
Contributes with a minor GDP
MAIN ACTIVITIES:
EXTRACTION
LÁTEX
MINING EXPLOITATION
IRON
VEGETAL PLANTATION
AÇAÍ
NORTHEAST REGION
51,609,027: population
GDP - US$ 200 billions
1.554.257,0 km²: total area
US$ 2,310 (Per Capita)
MAIN ACTIVITIES:
EXPLOITATION
OIL
TOURISM
In SALVADOR
PRODUCTION
SUGAR
RIO GRANDE DO NORTE
PARAÍBA
PERNAMBUCO
BAHIA
MARANHÃOCEARÁ
PIAUÍALAGOAS
SERGIPE
*More than 1 billion inhabitants.
CENTRAL-WEST REGION
13,269,517: population
GDP - US$ 100 billions
1.606.371,5 km²: total area
US$ 6,136 (Per Capita)
MAIN ACTIVITIES:
CATTLE BREEDING MINING
MANGANESE
TOURISM
In PANTANAL
* COUNTRY´S FEDERAL CAPITAL
MATO GROSSO
GOIÁS
DISTRITO FEDERAL
MATO GROSSO DO SUL
SOUTHEAST REGION
77,857,758: population
GDP - US$ 1,2 trillions
924.511,292 km²: total area
US$ 6,499 (Per Capita)RIO DE JANEIRO
ESPÍRITO SANTOS
MINAS GERAIS
SÃO PAULO
SOUTHEAST REGION
41,055,734: population
GDP - US$ 750 billions
248.808,8 km²: total area
US$ 10,787 (Per Capita)
SOME OF THE MAIN ACTIVITIES:
BOVESPA AUTOMOTIVE
INDUSTRY
PRODUCTION
ETHANOL
IT´S AMONG THE 5 MAJOR METROPOLITAN AREAS IN THE WORLD.
US$ 2.5 billions
Daily trade volume Sugarcane
SÃO PAULO
SOUTHEAST REGION
15,561,720: population
GDP - US$ 275 billions
43.696,0 km²: total area
US$ 7,434 (Per Capita)
MAIN ACTIVITIES:
SIDERURGICAL PETROLEUM
INDUSTRY
TOURISM
CARNIVAL
THE 2ND MOST RICHEST STATE OF THE COUNTRY.
INDUSTRY
RIO DE JANEIRO
Vale do Rio Doce Petrobrás
SOUTHEAST REGION
19,479,356: population
GDP - US$ 130 billions
588.383 km²: total area
US$ 4,206 (Per Capita)
SOME OF THE MAIN ACTIVITIES:
STEEL SIDERURGY MINING
MINAS GERAIS
GOLD
SERVICE SECTOR: 47.1% of the GDP
INDUSTRIAL SECTOR: 44.1% of the GDP
Usiminas
Rio Paracatu
INVESTMENT: MUS$ 550
PRODUCTION INCREASE OF 5,4 ktpy TO 17,2 ktpy
200 NEW JOB POSITIONS
SALES: MUS$ 280
IN NOV 2008
SOUTH REGION
26,729,883: population
GDP - US$ 300 billions
575.315 km²: total area
US$ 5,549 (Per Capita)
SOME OF THE MAIN ACTIVITIES:
AUTOMOTIVE WINE PRODUCING
INDUSTRY Miolo, RS
RIO GRANDE DO SUL
SANTA CATARINA
PARANÁ
Volkswagen
VEGETAL EXTRACTION
WOOD (Pinheiro do Paraná)
BRAZIL´S PERFORMANCE
BRAZILIAN BALANCE OF PAYMENTS - 2001/07In MUS$
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
2001 2002 2003 2004 2005 2006 2007
Exports Imports Balance
BRAZIL´S PERFORMANCE
MAIN PRODUCTS OF EXPORTS
(% OF TOTAL) – 2001/07
MAIN PRODUCTS OF IMPORTS
(% OF TOTAL) – 2001/07
TRANSPORT MAT.
MACH. AND EQUIP.
METALLURGY
SOYA
CHEMICAL
MINERALS
OIL AND FUEL
MEAT
SUGAR/ALCOHOL
SHOES/LEATHER
PAPER
COFFEE
Principais Mercadorias de Importação (% total) - 2001/07
30,7%
7,4%
5,7%
5,2%
3,8%2,7%
6,9%
16,5% 21,0%
Principais Mercadorias de Exportação (% total) - 2001/07
12,3%
10,5%
9,0%
6,4%5,8%
5,3%
5,2%
4,1%
3,7%
3,4%
2,2%
19,5% 12,6%
OTHERS
MACHINES
CHEMICAL
FUELS
TRANSP MATERIAL
ANIMAL/VEGETAL
METALS
CIENTIFIC EQUIP.
TEXTILES
COFFEE
OTHERS
BRAZIL´S PERFORMANCE
BRAZILIAN EXPORTS BY COUNTRY AND CONTINENT (% OF TOTAL) – 2001/07
BRAZILIAN IMPORTS BY COUNTRY AND CONTINENT (% OF TOTAL) – 2001/07
EUROPE
UNITED STATES
SOUTH AMERICA
ASIA
AFRICA
MIDDLE EAST
24,8%
22,0%
14,7%
4,3%
3,8%
10,3%
20,0%
OTHERS
EUROPE
UNITED STATES
SOUTH AMERICA
ASIA
AFRICA
MIDDLE EAST
25,9%
19,8%
17,0%
7,7%
3,3%6,6%
19,6%
OTHERS
BRAZIL´S KEY CONCEPTS
FAMILY RELATIONSHIPS TIME
CENTRE OF ITS SOCIAL STRUCTURE
TEND TO BE LARGE AND CLOSE-KNIT
NEPOTISM IN BUSINESS
DEPEND ON RELATIONSHIPS WITH
OTHERS
(* SUPERFICIALITY)
SPEND TIME GETTING TO KNOW THEM
KNOWING DIRECT THE RIGHT PEOPLE HELP
VERY RELAXED
PROACTIVITY
(NOT COMMON)
NEGOTIATIONS CAN TAKE MUCH LONGER
MEETINGS CAN BE DELAYED OR
CANCELLED WITHOUT PRIOR WARNING
DOING BUSINESS IN BRAZIL
CULTURAL
HERITAGEHAS BEEN INFLUENCED BY A VARIETY OF DIVERSE POPULATIONS AND CULTURES
PORTUGUESE COLONY
BECAME IN THE 16TH CENTURY AFTER IT WAS DISCOVERED BY THE EUROPEANS
LAST
DECADEBRAZIL HAS OPENED UP ITS ECONOMY TO FOREIGN MARKETS AND INVESTMENT
MORE EUROPEAN THAN AMERICAN
BUSINESS INFLUENCE (SOME ANTI-AMERICANISM NOW FADING AWAY WITH OBAMA)
WORKING PRACTICES IN BRAZIL
ALSO SERVE TO SOCIALIZE AND SPEND TIME TOGETHERMEALS
BRAZILIANS ARE QUITE CONSCIOUSFASHION
SCHEDULE 2-3 WEEKS IN ADVANCEAPPOINTMENTS
DUE TO THE CLIME, DAILY SHOWERS HIGIENE
BEND THE RULES WITH THE “JEITINHO BRASILEIRO”BUREACRACY
PORTUGUESE (SPANISH UNDERSTOOD IN BIG CITIES)LANGUAGE
WORRY ABOUT THE WATER (COOKED FOOD)
STRUCTURE AND HIERARCHY IN BRAZILIAN COMPANIES
VERTICAL
HIERARCHIES
LITTLE DELEGATION
LOW EMPOWERMENT
MEN TEND TO DOMINATE
DETERMINED BY ECONOMIC STATUS
DISCRIMINATION THERE ARE LAWS AGAINST IT
BUSINESS PRACTICES IN BRAZIL
THE MOST COMMON GREETINGHANDSHAKES
NOT TOO MUCHUSE OF TITLES
ARE PREFERRED INSTEAD OF EMAILSMEETINGS
MORE IMPORTANT THAN THE COMPANYTHE INDIVIDUAL
SHOWS YOU ARE PAYING ATTENTIONEYE CONTACT
NEVER START BEFORE YOUR HOST DOESDISCUSSION
DO ACCEPT. SAYING NO CAN BE SEEN AS INSULTINGCOFFEE
CLASS
ASSOCIATED TO SOCIAL CLASS AND ECONOMIC STATUS
ARROGANCE
BRAZILIAN BUSINESS ETIQUETTE (DO´S AND DONT´S)
IT´S BETTER TO SCHEDULE BETWEEN MEETINGSEXTRA TIME
EXPECT TO BE WHILE YOU ARE TALKINGINTERRUPTED
TOPICS: SOCCER, FAMILY AND CHILDRENGOOD CONVERSATION
DEALINGS: DON´T RUSHBUSINESS
AVOID PRESSING FORFINAL DECISIONS
IMPATIENCE OR FEELINGS: DON´T SHOWFRUSTRATION
TOPICS: CRIME, CORRUPTION, DEFORESTATION, ARGENTINA, POLITICS, POVERTY, RELIGION
BAD
CONVERSATION
DON´T MAKE IT PUBLICLYCRITICISE
FINAL CONSIDERATIONS
NORTHEAST
SOUTHEAST
US$ 2,310 (Per Capita)
US$ 6,499 (Per Capita)
FLANDERS
WALLONIA
€ 27,356 (Per Capita)
€ 19,858 (Per Capita)
BUSINESS ASPECTS:
SIMILAR IN BRAZIL (DIPLOMACY)
BUSINESS ASPECTS:
DIRECT IN THEIR SPEECH BUSINESS ASPECTS:
POOR REGION
MORE RELAXED
NOT SO RELIABLE
BUSINESS ASPECTS:
RICH REGION
MORE STRESSED
STRICT TO THE POINT
By Lieven Cooreman