By Khun Oranooch Pakarat Managing Director

Intra Mekong Co. Ltd. (Thailand) First Travel (Cambodia)

Intra Co. Ltd. (Cambodia)

www.lcc-firsttravel.com www.first-travel-cambodia.com

www.intra-mekong.com

What is AEC? The ASEAN Economic Community (AEC) shall be the

goal of regional economic integration by 2015. AEC envisages the following key characteristics:

a single market and production base,

a highly competitive economic region,

a region of equitable economic development,

a region fully integrated into the global economy.

How to Be More Competitive? In order to be ready for this integration among all the

ASEAN countries, we as the local business and community will have to make sure that we can make the integration ourselves in the 3 levels as below:

Internal Level

Regional Level

International Level

In the following slide we will be taking Chiang Rai as the example for the case discussion.

LAOS MYANMAR

CHINA

Chiang Mai Phayao

INTERNAL LEVEL

REGIONAL LEVEL

INTERNATIONAL LEVEL

CAMBODIA

VIETNAM Chiang Rai

Internal Level Integration “We cannot survive alone!!”

All the tourism stakeholders must be maintain their own best: Attraction – Keep it authentic and attractive

Hotel – Must make sure good services, friendly staff.

Tour Operator – Creative Packages

Tour Guides – Language and Knowledge Proficiency

Restaurant – Good & Clean Food

Etc.

Besides enhance their own service and products, the stakeholder must make sure that they are all in the network which allow the client to buy them as one package. This is call value added to our product and service.

Attractions Hotels &

Restaurants

Guides & Others

Tourist

Tour Operators

Local Service Integration

Guideline for Green Hotel & Guesthouse Housekeeping uses non-toxic cleaning agents and laundry detergent

100% organic cotton sheets, towels and mattresses

Non-smoking environment

Renewable energy sources like solar or wind energy

Bulk organic soap and amenities instead of individual packages to reduce waste

Guest room and hotel lobby recycling bins

Towel and sheet re-use Energy-efficient lighting

On-site transportation with green vehicles

Serve organic and local-grown food

Non-disposable dishes

Offers a fresh-air exchange system

Graywater recycling, bath and laundry water for garden and landscaping

Newspaper recycling program

Reference: www.7greens.tourismthailand.org

Sample of Outstanding Accommodation.

Eco-Friendly: Animal encounters: Anantara Golden Triangle Resort

Chiang Rai boutique retreat Anantara Golden Triangle Resort & Spa plays host to the northern branch of the Thai Elephant Conservation Centre TECC.L, a park for both wild and domesticated pachyderms. Guests can take elephant-driving classes from a local mahout, go on eye-opening jaunts through the jungle, and even join in at bath time (don’t wear your best beach kit). Its sister resort, Anantara Phuket Villas in Phuket, turns its focus to the sea, supporting the Mai Khao Marine Turtle Foundation, which protects sea turtles that lay their eggs on the beach. The hotel donates $1 a room a night, and participates in the turtle-releasing festival in February, when babes are ceremoniously released at Mai Khao Beach.

Attractions Standards

Retain Natural & Cultural values,

Management of activities,

Potentiality for development of basic facilities

The cooperation of local organizations, private sectors, and government organizations in tourism development,

Conservation of cultural and Nature attraction

Tourism management

Ref: Journal of Environmental Research And Development Vol. 5 No. 2, October-December 2010

Restaurant Standards The food must be clean and safe to eat

The food should be reflect the local culture

The food should be good looking

In the restaurant, should provide the variety of food

The inspection from the independent center to standardize the standard of the restaurant.

Regional Level Integration “Longer They Stay, More Money To Get!!” The Tourists may not spend 10 days or two weeks in

Chiang Rai; however, together with the surrounding provinces, they will have to stay more.

This will need the integration in the regional level in order that to prolong the stay of the tourists in the region.

So we can combine Chiang Rai with the Chiang Mai, Phayao, Lampang, etc.

Regional Integration

Attractions in Chiang Mai

Attractions in Phayao

International Integration “One-Stop-Shop For Clients!!”

The Package will be even more interesting and attractive once it is combined with the neighboring countries.

So with Chiang Rai, we can combine it with China (at north), Laos (at East), Myanmar (at West), Cambodia (at East), and Vietnam (at far East).

At the same time, we also can sell our service to the operator in Myanmar, Laos, Vietnam, Cambodia and China to visit the Chiang Rai as well as the surrounding area.

3

2

2 3

MYANMAR

Yangon

Inle Lake

Mandalay

CHINA Kunming

Bago 1 Vientiane

Pakse

4

4

4

1 Bagan

Transfer by plan 5 Phnom Penh

Cambodia

Thailand

Laos

Vietnam

Myanmar

China

Koh Kong

Poi Pet

Pailin

Phnom Penh

Siem Reap

Dom Krolor

Bangkok

Trat

Yangon

Stung Treng

Kampong Cham

Bavet

Ho Chi Minh

Nha Trang

Hoi An

Hue

Hanoi Halong Bay

Mai Chau

Vientiane

Pakse

Muang Khammouan

Savannakhet

Bagan

Mandalay

Kalaw Heho

Chiang Rai

Transfer by Overland and River

Battambang

Pak Beng

Luang Prabang

1- By fly 2- By Cruise

3- by Overland

254km 156km

266km 230km

51

0km

161km

Xishuangbannan

Attractions in Myanmar

Attractions in Kun Ming

Attractions in Laos

Attractions in Vietnam

Attractions in Cambodia

Visa Requirement – Myanmar Myanmar is the only county that does not have the visa exemption for

ASEAN nationals. However, we can make the visa on arrival to Myanmar, which the visa will

be stamped at the airport, with the pre-arrangement. Document needed for the pre-arrangement

Copy Passport Parents’ name Occupation Permanent address Arrival date to Myanmar with arrival flight details Departure date from Myanmar with departure flight details Itinerary of Booked package tour in Myanmar (booked with respective

tour operator) Reachable contact details (Phone, Fax, E-mail) to send the copy of the

approval letter Process Day: 21 Days Handling Fee: 15 per person Visa Fee: USD30 per person

Visa Requirements – Laos For ASEAN nationals to travel to Laos, no visa required as it is part

of the visa exemption program for ASEAN, except Myanmar. Brunei : No Visa – 14 days stay

Cambodia : No Visa – 30 days stay

Indonesia : No Visa – 14 days stay

Malaysia : No Visa – 30 days stay

Philippines : No Visa – 30 days stay

Singapore : No Visa – 30 days stay

Thailand : No Visa – 30 days stay

Vietnam : No Visa – 30 days stay

Myanmar : USD18 – 30 days stay (on arrival)

Document Required: Passport : Valid for 6 months

Besides these nationality, most of the nationalities can get visa on arrival to Laos with the different visa fee.

Visa Requirement – Vietnam ASEAN Nationals can go to Vietnam without visa as

part of the visa exemption program for ASEAN countries, except Myanmar.

Normally, tourists need visa in advance to enter to Vietnam; however, now we can make the letter of authorization in order that the passenger can get the visa on arrival at the international airports.

Document Needed to make the authorization letter Copy of Passport

Handling Fee: USD25 per person

Visa Fee: USD45 per person

Arrival and Departure flight to/from Vietnam.

Marketing is the Key!! “Inform Them What We Have!!”

While we are having the complete products with quality, we are ready for selling. We have to promote our product via brochure, email, website and Trade show.(TTM, ATF, ITB &WTM)

We can construct the representative to join some important events in the region side as well as global ones.

With the support from TAT the promotion would not be the problem at all as we can join under the pavilion of Thailand.

At the same time, technology and internet can provide the wide range of promotion on websites and e-brochure, etc. This will be very low cost way to promote our product.

Some Important Travel Fairs

Some Important Websites

Useful Links www.tourismthailand.org www.tourismcambodia.org www.tourismlaos.org www.vietnamtourism.gov.vn/english www.myanmartourism.org www.tat.or.th www.catacambodia.com www.teata.or.th www.pata.org www.umtanet.org www.latalaos.org www.vita.vn

Thank You!!!