by jennifer durre. “the industry at large has tried to make things trendy. if you’ve just...
TRANSCRIPT
by Jennifer Durre
Berkus
Nate Berkus“The industry at large has
tried to make things trendy. If you’ve just finished painting your house red, they’ll’ say, ‘Red’s not in anymore.’ I’ve always gone against the grain with that. I want to help people ask the questions themselves...what works for them. Let’s ignore the trends. If you love red, you should be living with red, no matter what you see in the design magazines.” (Miller)
Product Assortment & Price PointsCategories HSN Berkus for Target
Decorative Pillows $50 $25
Mirrors $50-$60 $30
Sheet Sets $65 $25-$30
Bedding $100-$150 $55-$75
Blankets $90 $20-$30
Candles $15-$60 $7-$25
Rugs $60-$150 $30-$45
Furniture $150-$600 $100-$300
The High Point Market“The World’s Home
for Home Furnishings”
April 2-7 in Highpoint, North Carolina
“Largest furnishing industry tradeshow in the world”
2,000 exhibitors and 80,000 attendees
The High Point MarketColorsIndigo as a neutralTouch of Glamour
MirrorsDeep set button
tuftingGold Finishes
Bleached WoodsColorful Glazed
Ceramics
S/S Trends 2011 & Brooklyn Interiors April 2011S/S Trends 2011Focus on “Fresh
Food” with the idea of homegrown and local products. Think colors!
Brooklyn InteriorsRustic Color PalettesAnother focus on
citrus colored ceramic glazes
DisplayUneven shelvesPlace with other
categories that compliment each other to encourage multiple sales of the brand.
Place small pictures near the products to show the customer different ways to decorate
Advertising & marketing
Advertising & Marketing