By Ian George, Jennifer Hartwell and Jessica Thornton

Free gift bag given to celebrities

Contents $5,800 worth of Lasik

Eye Surgery Use of a private jet A years worth of free

Botox ($3,000) $10,000 spa vacations $18,000 watches Free vacations Jewelry Tech gadgets

Cutting edge marketing strategy

Gives companies major exposure

Good publicity Charitable contributions Launch new products

Most expensive swag bag was worth upwards of $100,000 in 2006

2009, value dropped to $20,000

Minimum values have decreased

Actors not redeeming gifts

“Opus General Manager Daniel Craig says ‘the redemption rate is less than 10 per cent’”

CharitiesGeorge Clooney

auctioned his for $45,100 for the United Way

TaxesFirst taxed in 2007

http://www.associatedcontent.com/article/1494390/slender_wine_part_of_the_oscars_swag.html?cat=5

http://www.lasplash.com/publish/Celebrity_Talk_102/Extra_TV_s_Oscar_Swag_Bag_Goodies.php

http://www.cbc.ca/arts/story/2006/08/17/tax-swag-oscars.html

http://opinionatedmarketers.com/2009/02/23/swag-bag-marketing-at-the-oscars/