by gabrielle temple july 2011 communications 605 national university dr. joan van tassel
DESCRIPTION
Strategic Communication Message Dissemination Plan for The Boys & Girls Club of the Santa Clarita Valley. By Gabrielle Temple July 2011 Communications 605 National University Dr. Joan Van Tassel. Overview. 2,800 members Ages 7-17 Membership cost $36 year - PowerPoint PPT PresentationTRANSCRIPT
Strategic Communication Message Dissemination Plan for The Boys & Girls Club of the Santa Clarita Valley
Strategic Communication Message Dissemination Plan for The Boys & Girls Club of the Santa Clarita ValleyBy Gabrielle TempleJuly 2011Communications 605National UniversityDr. Joan Van Tassel
12,800 membersAges 7-17Membership cost $36 yearNationally recognized organizationClub highlights/programsCurrent climateKeys to successOverview
2Increase MembershipIncrease donationsReach new target audienceChanged perception or image of the ClubUse of new media platformsIncrease community awareness
Communication Goals
3Use of new media Club goalsAffordabilityKey components to reach working parentsAppeal to specific target audienceTarget audience and current impression of Club and direction
Plan Objectives
4Who is the target audience?Why change is needed
Our Audience
5NewsletterContentImages and change in perception
Direct MailerAreas selectedReach/scope of mailer
Media Platforms
6Social MediaWhy this medium?Partnerships Pearson EducationFacebook & Twitter
Public Relations & Local MediaMaintain good relationshipsWhat local media is available?Highlight special events
Media Platforms Cont.
7Volunteers & impactCollaborative effortUse of key publicsOur messageTime, effort & financial support
Implementation
8Why it is importantHow we measureExamples of evaluations that will be done throughout the campaign.
Evaluation
9Background information on the ClubWhy the plan is needed
Site locations and intended impactPlanning, planning, planning..Introduction of Club AmbassadorsNew communication platforms and how they all work togetherConclusion
10Please contact me at:
Gabrielle [email protected]
Questions?
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