by: fei lu, yicun chen, jayne ridl, josh teigen. nestle introductionintroduction historyhistory best...
TRANSCRIPT
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By:By:
Fei Lu, Fei Lu,
Yicun Chen,Yicun Chen,
Jayne Ridl,Jayne Ridl,
Josh TeigenJosh Teigen
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NestleNestle
• IntroductionIntroduction• HistoryHistory• Best Chocolate (Demo)Best Chocolate (Demo)• Water Global MarketWater Global Market• Chocolate Global MarketChocolate Global Market• Corporate MissionCorporate Mission• SWOTSWOT• Financial AnalysisFinancial Analysis• RecommendationsRecommendations
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IntroductionIntroduction
Corporate MissionCorporate Mission
• While our Nestlé Corporate Business While our Nestlé Corporate Business Principles will continue to evolve and Principles will continue to evolve and adapt to a changing world, our basic adapt to a changing world, our basic foundation is unchanged from the time of foundation is unchanged from the time of the origins of our Company, and reflects the origins of our Company, and reflects the basic ideas of fairness, honesty, and the basic ideas of fairness, honesty, and a general concern for people. a general concern for people.
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FUN FACT FUN FACT
According to a survey of According to a survey of sex shop owners, chocolate sex shop owners, chocolate is the least popular flavor is the least popular flavor of eatable underwear.of eatable underwear.
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QUIZQUIZ
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Chocolate HistoryChocolate History
• 66thth Century AD Century AD
• CacahuaquchtlCacahuaquchtl
• XocoatlXocoatl
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Chocolate HistoryChocolate History
• Columbus’s GiftColumbus’s Gift
• Currency of beansCurrency of beans
• English English BuccaneersBuccaneers
• Chocolate MarketChocolate Market
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Marquis de SadeMarquis de Sade
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CasanovaCasanova
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Madame de PompadourMadame de Pompadour
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Viewer Discretion Viewer Discretion AdvisedAdvised
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Madame du BarryMadame du Barry
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Chocolate DiscoveriesChocolate Discoveries
• 1755 America
• 1780 Spain
• 1800 History
• 1819 Swiss
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DEMODEMO
• Hand out chocolate barsHand out chocolate bars
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Best ChocolateBest Chocolate
• AppearanceAppearance
• SnapSnap
• AromaAroma
• Mouth FeelMouth Feel
• TasteTaste
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Nestle HistoryNestle History
• 1860 Founded1860 Founded
• 1875 Nestle 1875 Nestle ChocolateChocolate
• 1905 – 1918 1905 – 1918 Condensed MilkCondensed Milk
• Swiss Chocolate Swiss Chocolate RuleRule
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Nestle HistoryNestle History
• 1947 – 1988 1947 – 1988
• 1992 Nestle water1992 Nestle water
• Chocolate WarChocolate War
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FUN FACTFUN FACT
Despite the popular, myth chocolate does not cause acne. Acne is usually do to an improper diet or a body chemical imbalance.
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Bottled Water Bottled Water Market StatusMarket Status
●●EuropeEurope AquarelAquarel●● FranceFrance Perrier & VittelPerrier & Vittel●● ItalyItaly VeraVera●● North AmericaNorth America
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StrategyStrategy
Two kindsTwo kinds
●● Northern hemisphereNorthern hemisphere
■■ West--health, pleasure, wellnessWest--health, pleasure, wellness
■■ East—new productsEast—new products
innovative packaginginnovative packaging
■■ North America North America
●● Southern hemisphere– safe waterSouthern hemisphere– safe water
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ChocolateChocolate
Major 5 companiesMajor 5 companies MarsMars NestleNestle Hershey’sHershey’s
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KraftKraft
CadburyCadbury
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KitKatKitKat
Strategy—varietyStrategy—variety
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FUN FACTFUN FACT
In a recent survey, 70% of female respondents said they would rather have chocolate than sex.
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STRENGTHSTRENGTH
• Brand-diversified brands but Brand-diversified brands but distinctivedistinctive
• Leadership-being the first globallyLeadership-being the first globally• Research center-ensure the productResearch center-ensure the product• Adjustability-customize the productAdjustability-customize the product
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WEAKNESSWEAKNESS
• Inventory-unsold products influenceInventory-unsold products influence• Supply chain-input selected Supply chain-input selected • Revenue declineRevenue decline
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OPPORTUNITYOPPORTUNITY
• Health awareness-getting more Health awareness-getting more popularpopular– Jenny CregJenny Creg
• Eco-awarenessEco-awareness• Marketing potential-broaden the Marketing potential-broaden the
marketmarket
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THREATTHREAT
• Unethical marketing-reputation Unethical marketing-reputation impairedimpaired
• Internal chaos-embezzlementsInternal chaos-embezzlements• Package cost-goes upPackage cost-goes up• CompetitorsCompetitors
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FUN FACTSFUN FACTS
The average American eats about 10 lbs of chocolate per year. The Swiss average 20 lbs per year.
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Financials of NestleFinancials of Nestle
Revenues
0.00
20,000.00
40,000.00
60,000.00
80,000.00
100,000.00
Nestle Hershey Kraft Foods Con-Agra
Brands
Mill
ions
of D
olla
rs
2003
2004
2005
2006
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Financials of NestleFinancials of Nestle
Retained Earnings Profit for the Year
0
2
4
6
8
10
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
Year
Billio
ns of
dolla
rs
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Financials of NestleFinancials of Nestle
Global Market Value and Growth in Confectionaries
1.8%2.2% 2.3% 2.2% 2.0% 1.9% 1.8% 1.8% 1.8%
80859095
100105110
Year
Billi
ons
of
Dolla
rs
0.0%0.5%1.0%1.5%2.0%2.5%
% o
f Gro
wth
$ Billion % Growth
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Financials of NestleFinancials of Nestle
Candy Competitors in Sales
Mars, 10.9%
Nestle S.A., 9.8%
Cadbury, 9.1%
Private Lable, 4.9%Other, 65.3%
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Financials of NestleFinancials of NestleGlobal Market Volume and Growth of Confectionaries
0.6%0.8%
1.3% 1.4% 1.3%1.2%
1.3%1.2% 1.2%
13
13.5
14
14.5
15
15.5
16
Year
Bill
ons
of K
g
0.0%0.2%0.4%0.6%0.8%1.0%1.2%1.4%1.6%
% o
f Gro
wth
Kg Billions % Growth
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Financials of NestleFinancials of Nestle
Global Bottled Water Market Value and Growth
9.1%8.3%
5.5%6.3% 5.8% 5.9%
5.2% 4.7%5.3%
01020304050607080
Year
Bill
ions
of D
olla
rs
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
% o
f Gro
wth
$ Billion % Growth
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Financials of NestleFinancials of Nestle
Global Bottled Water Market Segmentation
Sparkling Flavored
3.2%
Still Unflavored
66.5%
Sparkling Unflavored
29.0%
Still Flavored
1.3%
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Financials of NestleFinancials of NestleGlobal Market Values and % of Growth of Bottled Water
8.6%9.3%
6.2%7.4%
6.6% 6.3%5.6% 4.9% 5.5%
0
50
100
150
200
Year
Billi
ons
of L
iters
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
% o
f Gro
wth
Liters Billion % Growth
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RecommendationsRecommendations
• Increase Advertise MoreIncrease Advertise More– CouponsCoupons– 2 for 12 for 1– Less shelf lifeLess shelf life
• Introduce Low Fat Chocolate Introduce Low Fat Chocolate • Narrower Focus on ProductsNarrower Focus on Products• Special Contracts (US)Special Contracts (US)
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Any QuestionsAny Questions