PUBLIC RELATIONS

By: Elisabeth Godfrey

CAREERS Publicity Communication Training

QUALIFICATIONS College degree Internship Experience in print/electronic journalism Experience in engineering, sales, or

finance Ability to write and speak well Decision making Problem solving Research skills

PERSONALITY TRAITS Outgoing Self confident Understand human psychology Enthusiasm for motivating people Competitive yet flexible Function as part of a team

DEMAND Public Relations Specialist jobs expected

to increase 23 percent from 2010-2020. Public Relations Managers jobs expected

to increase 16 percent from 2010-2020. Companies need a high profile image Social media

BENEFITS Most economical way to reach

audiences Make demand of company’s product

stronger Develop stronger image of firm Company appears active or “on the

move” Seven times credibility of advertising Advantage over competitors who don’t

use PR effectively.

SALARY Starting $30,000 at a firm and $24,000

at a non-profit organization. PR Specialist ranges from $24,000-

$72,000+ PR Manager median is $86,631

GEORGETOWN UNIVERSITY Think strategically Gain global perspective on

communications and public relations Become leaders in digital world Learn to use social media effectively More clear writing skills

UNIVERSITY OF SOUTHERN CALIFORNIA The first year students gain a solid

foundation in strategic thinking, applied research and analysis, and ethics

Start focusing on a specific area of focus based on their interests.

Prepared to succeed in many different organizations.

WORKS CITED http://money.howstuffworks.com/busine

ss-communications/how-public-relations-works6.htm

http://www.collegegrad.com/career/careerinpublicrelations.shtml

http://www.prsa.org/Intelligence/BusinessCase

http://www.bls.gov/ooh/management/public-relations-managers-and-specialists.htm

http://lciweb.com/PR.htm http://annenberg.usc.edu/Prospective/M

asters/SPR.aspx http://scs.georgetown.edu/departments/

12/master-of-professional-studies-in-public-relations-and-corporate-communications/department-details.cfm

http://work.chron.com/salary-entry-level-public-relations-6157.html

http://businessmajors.about.com/od/jobprofiles/p/PubRelProfile.htm